Product Journey - Overview Knowledge Application

Product Journey - Overview Knowledge Application

• 1.
  Name: Manfred Ekblad Age:41 Background: Software developer, project manager, CTO, Co-founder Experience: 18 years Lives in: Jakarta / Bandung In Indonesia: 9.5 years Loves: My wife and product development
• 4.
  Product Journey What? Who? When? How? Why? Where?
• 7.
  1. New ProductStrategy – Innovators have clearly defined their goals and objectives for the new product. 2. Idea Generation – Collective brainstorming through internal and external sources. 3. Screening – Condense the number of brainstormed ideas. 4. Concept Testing – Structure an idea into a detailed concept. 5. Business Analysis – Understand the cost and profits of the new product and determining if they meet company objectives. 6. Product Development – Developing the product. 7. Market Testing – Marketing mix is tested through a trial run of the product. 8. Commercialization – Introducing the product to the public.
• 9.
  REALITY
• 10.
  Product Journey What? Who? When? How? Why? Where? 1.New Product Strategy 2. Idea Generation 3. Screening 4. Concept Testing 5. Business Analysis 6. Product Development 7. Market Testing 8. Commercialization
• 11.
  Questions?