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Rp2-2015-data
The document discusses using data and technology to innovate guest experiences for a service brand. It talks about focusing on understanding consumer context to deliver personalized, relevant experiences in real-time. Data is described as the "oxygen" needed to understand context. Big data is characterized by its large volume, variety and velocity from digital sources. The goal is to use data strategically to design empathetic, natural experiences for humans.
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Rp2-2015-data
- 1. D ATA DR I V E N L E T S TA L K A B O U T E X P E R I E N C E S
- 2. S E RV I C E B R A N D wants to transform using experience innovation. If you were the Brand manager / Agency innovator - how would you innovate guest experience?
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- 5. – C HE E R S T H E M E S O N G “Sometimes you want to go where everyone knows your name.”
- 6. D I GI TA L D I S R U P T I O N S P E E D S U B S TA N C ES T O RY S C I E N C E
- 7. D I GI TA L D I S R U P T I O N S P E E D S U B S TA N C ES T O RY S C I E N C E
- 8. S O …W H AT D ATA D R I V E N E X P E R I E N C E ?
- 9. D ATA DR I V E N M A R K E T I N G P E R S O N A L I Z E D - R E L E VA N T & TA R G E T E D C O N T E X T U A L I Z E D - S P E C I F I C T O M Y S C E N A R I O R E A LT I M E - I N T H E M O M E N T
- 10. – S UP E R PA L “We need to focus on understanding consumer context to deliver relevant personalized experiences.” E X P L I C I T D ATA D E C L A R E D I M P L I C I T D ATA I N F E R R E D context circumstances people when, where
- 11. – A NO N Y M O U S “We are in the age of context.”
- 12. – S UP E R PA L “Data is the oxygen of the age of context.” C O N S U M E R R E S E A R C H P H Y S I C A L A N A LY T I C S C A M PA I G N A N A LY S I S S E N T I M E N T A N A LY S I S I N N O VAT I O N M O D E L I N G R I S K M O D E L I N G E X P E R I E N C E A N A LY T I C S F R A U D D E T E C T I O N S M A RT C I T I E S M U C H M O R E P R E D I C T I V E
- 13. H O WD O Y O U R E A C H C O N S U M E R S ?
- 14. D I GI TA L D ATA V O L U M E VA R I E T Y V E L O C I T Y T H I S I S B I G D ATA
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- 16. – S UP E R PA L “Hybrid discipline to mine BIG unstructured data.”
- 18. O N EL A S T T H I N G
- 19. DATA HELPS TODELIVER RELEVANT HUMAN EXPERIENCES X T+ D E S I G N F O R H U M A N S E M PAT H E T I C N AT U R A L E X P E R I E N C E S D ATA S T R AT E G Y A N A LY T I C S S T O RY S O L U T I O N C R E AT I V E
- 20. @ R AVI PA L 1 2 1 4 thanks