The document discusses different methods for embedding semantic information in HTML pages, including microformats which use standard HTML tags and attributes to describe information, and RDFa which uses XML attributes to carry metadata. It provides examples of using microformats and RDFa to add semantic annotations and explores tools for processing and consuming these semantic data formats. The conclusion questions which technology, microformats or RDFa, web developers will embrace more in the future for adding semantics to web pages.