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Slideshare
- 1. slideshare SlideShare is theworld’s largest community for sharing presentations. It primarily functions as a tool for content marketing and education. It is designed to allow the user to share presentations, PDFs, videos, and more.
- 2. About SlideShare • SlideSharewas founded in 2006 • Recently purchased by LinkedIn • The site receives 60 million monthly visitors and 130 million pageviews • It ranks in the top 200 websites in the world • The number of presentations tagged with #socialmedia is 51,853 • It has been voted as one of the top 10 tools for education and learning
- 3. How to UseSlideShare • Reuse or remix ideas for your own use • Browse through slideshows for research or inspiration • Use as a catalyst for your content or idea to go viral • Make professional contacts within your industry • Professional presence – customize your profile, Increase SEO with tagging • Share your ideas
- 4. SlideShare Features • EmbedSlideShare widgets on blogs & websites • “Slidecasts” – audio + slides • Embed YouTube videos into slides • Share and view presentations on mobile devices • “Zipcast” – 1-click meetings that include slides + audio + video + chat (both public and private options) • Analytics (premium – PRO version) • Custom brand your SlideShare profile • “SendTracker” – allows user to send unique link to select people – social media direct messaging
- 5. Create & Connect SlideShare allows the user to connect with existing Facebook and Linkedin profiles upon signing up. SlideShare was bought by LinkedIn in 2012, and the two platforms are very integrated.
- 6. Who Uses SlideShare? •Government Agencies •White House, Army, Navy, NASA, UN • Technology Companies •Dell, Blackberry, IBM • Salespeople (Send Tracker and Lead Generator) • Educators • Students • Entrepreneurs • Job Seekers
- 7. Publishers & SlideShare Featuredprofiles of users in the Media/Publishing Industry
- 8. The Pioneer Woman Howshe uses it: Personal brand extension, platform for content marketing, and a means of connecting with industry experts
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- 10. How can WEuse it? • Share presentations privately within Meredith •Exploration and research for continued learning • Facilitate technology creation– customizable blog widgets • Monitor trends and new ideas •Media/Publishing •Technology/Internet •Advertising/Marketing/PR