SlideShare

SlideShare

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  P R ES E N T E D B Y: A D A M H E N D Y, H AY L E Y K L E Y N H A N S , R A C H E L W I D A K D O , V E R O N I C A P U I S T O N E N
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  WHAT IS SLIDESHARE? Largest presentation sharing site in the world  Nicknamed “the YouTube for PowerPoint”  Users can upload not only their slideshows, but also their videos, webinars, documents and PDFs
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  WHAT ARE ITSHIGHLIGHTS AND USER BENEFITS?  Content marketing network  Allows you to easily embed your presentations on websites or blogs or share it on social media, especially with LinkedIn integration  Makes exploring easy  Clipboard feature → Allows users to clip and save the best slides from presentations  “Collect Leads” feature → Great for businesses  Analytics tool
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  SLIDESHARE’S AUDIENCE  Hugeenterprise following  Professionals → Businesspeople, experts, educators
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  HOW IS SLIDESHAREUSED AND WHAT PURPOSE DOES IT SERVE?  Educational, informative purpose  Business networking facilitator and professional development  PR and Marketing purpose
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  HOW IS SLIDESHAREUSED BY PR/MARKETING PROFESSIONALS?  Founded in 2006, SlideShare aims to make knowledge sharing easy  70 million professionals trust SlideShare to learn about topics quickly from subject matter experts  SlideShare has had more than 10 million presentations uploaded, drawing 50 million visitors and approximately 3 billion views a month  SlideShare receives 500 per cent more traffic from business owners than Facebook, Twitter and YouTube  The most searched terms on SlideShare are marketing, social media and Facebook
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  HOW IS SLIDESHAREUSED BY PR/MARKETING PROFESSIONALS? Jake Wengroff, formerly Global Director, Social Media Strategy and Research at Frost & Sullivan, said SlideShare gave his company thousands of qualified leads a year and 50x the ROI Why?  SlideShare allows PR/Marketing professionals to share presentation decks with individuals outside of the companies and agencies they work with  SlideShare offers a huge reach for PR/Marketing Professionals *3 billion views a month  PR/Marketing professionals can build conversions into their SlideShare Content *Conversions: Conversion consists of getting someone to respond to your call-to-action.
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  HOW IS SLIDESHAREUSED BY PR/MARKETING PROFESSIONALS?  PR/Marketing professionals use SlideShare to direct viewers to their websites/campaigns they are currently running – also used in order to create excitement for upcoming campaigns/promotions  SlideShare’s partnership with LinkedIn allows PR/Marketing professionals to share their work directly through their LinkedIn pages  LinkedIn is an obvious channel to promote SlideShare decks, however they can also be embedded onto websites and shared on existing social media platforms/profiles
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  5 REASONS WHY… EVERYBUSINESS PROFESSIONAL SHOULD USE SLIDESHARE Five reasons why every business person should embrace SlideShare and use it. 1. Boosts visibility 2. Allows you to connect and build your business network 3. Helps you to learn and expand your knowledge 4. Beneficial when conducting research and generating ideas 5. A platform that allows users to show off their expertise and build a personal brand
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  WHAT MAKES SLIDESHAREUNIQUE?  Allows campaigns can provide a background and explain its goals and motives  Traditional social media websites are used to get a campaign out there and to get people to become involved  Provides details which may not be easily seen on other social media platforms
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  SUCCESSFUL CAMPAIGNS 1. Heineken’sThe Candidate's Campaign 2. How Google Works presentation  Simply laid out  Provides brief yet concise understanding of details  Campaigns had massive success in- part to their SlideShare outreach
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  NOT SO SUCCESSFUL…Air India…  Too much going on in the title page (simplicity draws more attention)  Wordy slides with small font  Incomprehensible/meaningless graphs  Conclusion page too wordy Coca Cola…  Busy title page (pictures are repetitive)  Wordy slides  Pictures don’t match content  Full balance sheet is not required; specific details are more concise  Too much text at the bottom  Conclusion is plain/boring, doesn’t leave the audience with much to take away from presentation
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  TIPS FOR SLIDESHARESUCCESS  Remember that on SlideShare, there is no speaker presenting the slides. Your slideshow is not just the backdrop of your presentation anymore, it is the focus  Beware of too many words!  Design your slides so that users can consume the main theme of the slide in three seconds or less - any longer and there is too much information  Having trouble cutting out information? If all the information on your slide is necessary, consider breaking it up into more slides with less text on each  Visuals, visuals, lots of visuals!
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  TIPS FOR SLIDESHARESUCCESS  If your PowerPoint slideshow looks different when you upload it to SlideShare, try uploading it as a PDF instead  For businesses: make your presentations private and share the secret link with VIP members / customers only as an “exclusive” offer  Include links in your slides to increase engagement  Write intriguing descriptions for your slideshows
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  THANK YOU