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Slideshare Toolbox Presentation
Slideshare, founded in 2006 and acquired by LinkedIn in 2012, is the world's largest platform for sharing presentations and professional content, boasting 60 million monthly visitors and over 15 million uploads. Key features include built-in analytics, easy embedding of presentations, and mobile app accessibility, while the platform has notable strengths and weaknesses, such as the lack of built-in view tracking and limited transitions. Best practices for engagement include creating targeted content, being active in the community, and regularly uploading new presentations to gain visibility.
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Slideshare Toolbox Presentation
- 1. SlideShare By: Michael Hopson,Sarah Lilly, Jonte Major, Shelby Wagner
- 2. Overview - Founded inOctober, 2006 - Acquired by Linkedin in May, 2012 - Allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars
- 3. Statistics - In Q4of 2013, the site averaged 60 million unique visitors a month and 215 million page views - Among the top 120 most visited websites in the world - Consists of more than 15 million uploads from individuals and organizations - SlideShare has grown to become the world’s largest community for sharing presentations and other professional content.
- 4. Michael Brenner onSlideshare
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- 6. Key terms ● HaikuDeck - is a free app that makes presentations simple, beautiful, and fun. It allows you to communicate ideas, articulate a vision, and share expertise. ● Leadshare - is a service to allow businesses to collect customer leads through their presentations, documents and videos. ● Embed - Placing files on other websites or blogs ● Favorite - Favoriting a presentation will allow users to mark and collect content for future reference. ● Notes - The notes tab features any presentation notes from the author as well as a presentation transcript. ● Statistics - Allows viewers to see views, actions, and embeds data from the presentation.
- 7. Unusual/unexpected fact - Slidesharehas 60 million monthly visitors - Hyperlinks are clickable in presentations - Infographics are liked 4x time than presentations and 23x more than documents on Slideshare - 10 million Slideshares = The distance from New York to London Fact infographic
- 8. The Best ofSlideshare 1. The Brand Gap 2. Death by Powerpoint 3. Reed Hastings 4. Mary Meeker Internet Trend Reports 5. Linkedin Pulse
- 9. Essential Tools/Apps ForSlideshare -SlideShare can be used on mobile devices via its mobile app available for apple devices as well as android. -Slideshare has a number of useful third party tools and applications. ● Haiku Deck ● Thinkstock Photo ● Prezi ● SoundBible ● GifDeck
- 10. Analytic on SlideShare ●One of SlideShares more awesome features is the built in Analytics. ● Analytics on SlideShare allows you to see o Total Views o Total Uploads o Outbound Clicks o Favorites o Downloads o Traffic Source o and much more.
- 11. Top 5 EssentialReadings 1. 7 Ways To Use SlideShare for Your Business 2. How to Easily Create a SlideShare Presentation 3. 11 Ways to Use SlideShare for Content Marketing Success 4. The Marketers Guide to SlideShare 5. SlideShare: The Quiet Giant of Content Marketing
- 12. The Most EssentialReading of All -The most essential reading tool and resource for slideshare is the Official SlideShare Blog. - Here you can find information and answers to all things SlideShare.
- 13. Strengths ● You caneasily embed presentations in other websites such as LinkedIn ● Can handle large files (Up to 100 MB) ● Has an easy use of infographics ● Has automatic file conversion for optimum viewing ● It is not as overwhelming or hard to use as Prezi so it is a good platform to use for beginners ● It has more traffic from business owners than any other major social media platform
- 14. Weaknesses ● Has nobuilt in way to track views ● You must use other programs to create and edit material ● There are no transitions commonly used in other slideshow programs such as PowerPoint. ● Not well suited for business to consumer marketing
- 15. 10 best tipsfor using Slideshare ● Give your presentation a good title and description. You will also want to tag and categorize your content so that it can easily be found on Slideshare ● Keep your message focused and clear- know where you are headed with your presentation before you begin. ● A strong message might o Show something shocking o explain useful information o evoke emotions ● Keep it simple- the average Slideshare deck is 14 slides and has fewer than 25 words per slide ● Keep it visual, the best presentations are the ones that tell a story in visual form
- 16. ● Emphasize yourvisual content by using cool fonts and stunning images. Looking beyond the basics will make your presentation more appealing to the viewers eye. ● Create a consistent color palette. Choose one or two colors to be consistent throughout your slides. It is recommended that you pull colors from a main image or logo in your presentation. o Pictaculous is a tool that lets you upload an image, and get a full color palette based on the image you uploaded ● Use a visual metaphor to supplement the text on the slide such as iconography or images that support the message. ● Repurpose blog posts. You can easily turn most blog posts into Slideshare presentations which allows you to expand your content reach to a new platform ● Use Slideshare frequently. The site rewards presentations that are recently created and uploaded, so the more you post the greater chance of getting featured by Slideshare. 10 best tips for using Slideshare cont.
- 17. Best strategies forengagement ● Create presentations for specific individuals or groups ● Curate a summary of events for breaking news or ongoing issues by packing relevant images with captions or audio/video into a slidedeck and then publish it on Slideshare ● Be active in the Slideshare community by watching other peoples presentations as well as liking and commenting on presentations ● Embed and share your presentations on other social media platforms ● Connect Slideshare with LinkedIn Via LinkedIn’s Slideshare plugin. The more people talking about a presentation on LinkedIn, the greater chances it will be featured on the front page of Slideshare.
- 18. Set-Up Tutorial 1. Goto slideshare.net/signup 2. Create your account using the necessary information to best brand yourself. 3. Click “Upload” 4. Upload your presentation to your account using bulk upload or upload one at a time 5. If necessary, you can embed the link into your other profiles For a more in depth tutorial...https://www.youtube.com/watch?v=VaMg8ySFtKU
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