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- 1. Rashmi Sinha, SlideShareCEO [email_address] Webinar help: http://support.gotomeeting.com Business Best Practices Webinar
- 2.
- 3. Social Media forProfessionals SlideShare is the world’s largest professional sharing community Millions of professionals visit us to research and discuss business and technology topics everyday
- 4. Why you shouldbe on SlideShare
- 5.
- 6. Who is onSlideShare? Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business. 50% are managers, directors, or C-level execs with significant purchasing influence** 50,000 slideshows uploaded weekly Average time on site = 8 minutes Average of 20 slides viewed per visit *Quantcast – Nov 2009 **SlideShare User Survey Fall 2009 By the numbers* 293 rd most popular site on the Internet 28mm unique visitors/ month 80mm pages viewed/ month
- 7. Demographics *Quantcast –July 2009
- 8. Explosive Growth! *Quantcast– April 2010 Over 100% growth in the past year!
- 9.
- 10. Best Practices forPromoting YOUR Business on SlideShare!
- 11. Upload your MarketingMaterials Create new content or repurpose archived content Presentations Case Studies White Papers Brochures
- 12. Make a WebinarSlideCasts: Sync audio to a presentation to create a webinar Promote your webinar on SlideShare and other social media networks Capture leads before, during or after your webinar
- 13. Spread the WordPost links to Twitter, Facebook, Google Buzz or Delicious Email your friends Embed in blogs Get the ball rolling
- 14. Help your contentgo viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
- 15. Rank high foryour keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a business or technology related topic Go where your clients are researching solutions to their problems!
- 16. Leverage LinkedIn UseSlideShare App to showcase your content on your LinkedIn profile Find content from your LinkedIn network Favorite presentations
- 17. Connect with InfluencersEngage with the SlideShare community Favorite and comment on other’s content Subscribe to other people. They may subscribe to you, driving views If your content gets a lot of views & favorites it could be featured on the homepage
- 18. Quick tips forgetting popular Use a catchy title Use a striking first slide Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook) Reply to comments Thank anyone who favorites Encourage people to follow you on SlideShare
- 19. What other toolscan a business use?
- 20. AdShare Promote yourcontent contextually Geographic, categorical & relational targeting LeadShare Capture customer leads through your content assets Customizable lead or survey form & filtering options SlideShare.net/Business
- 21. How can Iget more views? Have your content Featured on our homepage See Appendix 1: Advertising Opportunities Try AdShare Your content can become a ‘sponsored result’ next to relevant content Target specific countries Learn more at http://www.slideshare.net/business/adshare
- 22. Capture Leads onSlideShare Use LeadShare to capture leads on all content uploaded to SlideShare Customizable form Works on embeds More later in presentation
- 23. What if Iwant to do something REALLY BIG?
- 24. Go Big withSlideShare.net/Channels A Channel is a social microsite for your content & branding within the SlideShare community
- 25. Dominate Your CategorySponsored Channels
- 26. Own Your ChannelBranded Channels
- 27. Advertise Display Ads728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
- 28. Thanks! For furtherinformation about advertising or custom channels, contact: [email_address]
- 29. Appendix 1: MoreAdvertising Opportunities
- 30. Run a Conteston SlideShare Engage SlideShare users in a conversation around your brand Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.) Your brand’s messaging is woven throughout the contest pages. Including: brand videos demos presentations custom CTAs
- 31. Email Newsletter AdsGoes out every other week 160x600 ad unit
- 32. Custom Sponsorship UnitsIntegrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).
Editor's Notes
- #12 More is better. You never know what will resonate with audience