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Software development management slides by George Berkowski (Hailo)
- 1. Building Great (Software) Products Or the more boring title: “Effective Software Development Management”
- 2. Let’s break thisdown… 1. Why should I listen to this guy? 2. Key components of software development management 3. Where to begin the recruitment process 4. What incentives start-ups have to offer 5. Outsourced v’s in-house work 6. Agile software management 7. Web development management tools 8. Quality control 9. How to deal with problems when they arise
- 3. 1. Why ShouldI listen to this guy?
- 6. 2. It’s aboutBuilding Stuff… Great Stuff
- 7. It begins andends with building something great? • Software is merely a means to an end • It has to start with a great idea • Great idea Must be aligned with a clear vision • Clear vision Broken down into clear steps • Clear Steps Must be presented in a compelling fashion • Strategy. Vision. Steps.
- 8. Start with aclear vision. What do I want to build? And why?
- 11. Software is justa means to an end… • You’re not building software … • You’re building something useful, something fun, something that is simple, something you can tell people about, something that you’re proud of … • Everyone is involved in product development. Everyone is a designer. Everyone is the product.
- 12. Components Product Concept, Issue, Value,Clarity, Need, Utility, Solution Design and Use Form and function, brings a smile to your face Performance and Tech It delivers, fast, free and cheap to run
- 13. 3. Finding theRight People The Great Ones
- 15. Well, more likethese two…
- 16. Best recruitment ismaking a friend Events and Networking • SiliconDrinkAbout / MilkRoundabout (everyone is handpicked) • ICE (Internet Conclave of Entrepreneurs) • Meetup / Usergroups / Mailing Lists (get on everything) Make Friends with Recruiters • 1% of recruiters will be responsible for 80% of hires • The rest are rubbish. Human spam. Friends of Friends • Get to know your Friends of Friends – mine LinkedIn • Dig deep into Facebook – friend everyone you can
- 17.
- 20. Create your owncompany. It sux. Be like Frank. I did it my way… • Learning and wisdom (10x the learning curve) • Master of your own destiny (create your own reason to get up…) • No boss (don’t do it for the man) • Flexibility (2-click process, no owner negotiation) Upside • Lots of upside – but it’s bloody hard • But at least there’s upside Changes the way you live life • You become an active part of life – you drive it (active vs. passive) • You stop making excuses (excuses don’t pay the bills) • If you want it, make it Beats having a real job
- 25. Rookie Pitfalls. Happento all of us. Don’t raise too early • Shoestring wisdom (10x the learning curve) • 2am attractiveness (do you still believe your idea at 2am) • No boss (don’t do it for the man) • Flexibility (2-click process, no owner negotiation) Investor Liquidation Preferences • 1x is normal, but annoying (you can negotiate out if experienced) • 2x is lunacy. Flip the bird. Better off without them. Changes the way you live life • You become an active part of life – you drive it (active vs. passive) • You stop making excuses (excuses don’t pay the bills) • If you want it, make it Beats having a real job
- 26. Pick who youwork with. Pick where you work.
- 27. 5. Outsource vsIn-Source…
- 28. All strategies arecreated equal… • But people and their abilities are not… • Adapt your strategy to who you are, what you’re doing and what your situation is • Insource (grind it out at night) – Great if you have the money – And the experience and credibility to get great guys – And the ability to manage and design • Outsource – Cheaper – You can scream at them more – But the quality is rubbish
- 29. What are theskills you need … • Absolutely everyone needs these skill… well if you want to create something half decent • Build an entire website, in PP, end to end, yourself – Every screen – Every layout – Every menu, every link, every button – It’s as boring as hell • References – Know every site out there – and have a strong opinion on it – What works and what doesn’t? – And the ability to manage and design – But the quality is rubbish
- 30. 8. Being Agile… Just about the only thing I know.
- 31. Agile. Mmmmm I dugthis up … rather interesting • Individual and interactions over processes and tools • Working Software over comprehensive documentation • Customer Collaboration over contract negotiation • Responding to Change over following a plan It’s about getting things working … • Parallelisation. It’s critical. • Planning, planning and more planning • Great, clear and regular communication
- 32. 8. Web DevelopmentTools… Keep it simple. Tight.
- 33. Super Clear Strategy:What are we doing? When? Ideas Product Spec Final Design Novel ways to solve Wiki explanations Simple / Clean Best examples / leaders Wiki collaborations Beta testing + feedback Innovate and steal Wireframes Tear it apart Prioritize Impact Flows Development Process QA / Testing Environment Monitoring + Analytics Tools only facilitate a process
- 34. Tools. Cheap. Simple.Integrated. 1. JIRA (Wiki and Ticketing) • Agile. Releases. Dates. Visibility. Notifications. • Finally the newer hosted version is excellent • Design, development and collaboration 2. Github • Social coding 3. Google Docs • Free. Powerful and necessary 4. Photoshop. Illustrator. • Everyone in product must know these tools • Aesthetics is everything 5. Omingraffle • Clean, simple flows • Massive sized screens – big wide flows. 6. Face to Face communication. • Daily / frequent standups • Designers, product and develop must live together.
- 35. 9. Quality Control… Being your own best user
- 37. HP CEO. Usesa MAC at home.
- 38. You are yourown best user. Finito. • You need to be your core user… • The first step of delivering a quality product, is building a product you want to use • This ensures you represent your best user • Please your best user, and the others will be easy • Deliver something average to an average user, and that is the best type of user you will please
- 39. Love QA. Theycan be your best people. • Traditionally QA has been treated as a 2nd class citizen • Outsourced, in India, their job looked down upon • We’ve hired great people. Masters and a PhD. A knack for problem-solving, for understanding software, and delving into details • The best are not bug finders. They are solution reviewers, they are copy editors, they are improvers • Learn from your QAs. And don’t ever outsource them. Unless you’re BT.
- 40. Remember. No onewill ever love your product more than you.
- 41. 10. How todeal with problems… See into the future
- 42. If you don’thave problems, you have a problem. Move faster.
- 43. Your job isforesight. Scout. • Be Prepared… • Need to be looking around the corner. Weeks and Months ahead • Reduces stress for rest of team. Increases yours. – You need to look forward and deliver today. • Cashflow is more important than your mother – something
- 44. Build fun, beautifulthings… Love what you do. Love what you build