KEMBAR78
Succeeding with Reddit | PPT
www.kairaymedia.com
www.kairaymedia.com
Why You Should Care?!?
     • 51,000+ Reddit Visits
        • 1,000+ Likes
        • 54,000+ StumbleUpon


         • 170,000+ Reddit Visits
            • 3,000+ Likes



                 • 15,000+ Reddit Visits
                    • 225 Likes


                 = Traffic, Links, Social Signals,
                    Branding, Feedback,
                    Followers, and even
                    Conversions…

                                           www.kairaymedia.com
Succeeding with Reddit
•   Y U No Understand Reddit?
•   There Are Reddits Inside Reddit?
•   Titles Are Everything, Comments Too!
•   You’re Putting That Where? When?
•   Who’s Your Daddy?
•   Accounts Matter, But Don’t Matter
•   TIL Reddit Counts Votes Logarithmically
•   TL;DR… Where’s The Cliff Notes




                                              www.kairaymedia.com
Y U No Understand Reddit?
•   Famous SubReddits
     • IAmA, TIL, AdviceAnimals, Trees
•   Common language
     • X-post, upboat, tl;dr, TIL, FUUUU
•   OAG, GGG, etc
•   Titles / Descriptions as one
•   Commenting styles
     • ಠ_ಠ




*Not required in your actual campaigns, but good to
   know!


                                                      www.kairaymedia.com
Reddits Inside Reddit?
•   Reddit.com = Dashboard
•   SubReddits = Categories
•   SubReddits individually created by user
     • Set and follow their own rules




                                              www.kairaymedia.com
Titles Are Everything, Comments Too!
•   Titles include descriptions, unique to Reddit
•   Comments set tone for submission
•   MUST be grammatically correct
•   MUST be accurate
•   Should contain established Reddit formats
     • (x-post /r/TIL)
     • TIL




                                                    www.kairaymedia.com
You’re Putting That Where? When?
• Understand Where to Submit
   • Redditlist.com
   • Biggest not always best
       • Remember FP though

• Know the SubReddit Rules
   • TIL has to be two months old
   • BestOf is only for Reddit links
   • NSFW needs to be nude
   • World News excludes US

• Submit during ‘waking up hours
  for Americans’
    • Morning EST




                                       www.kairaymedia.com
Who’s Your Daddy?
•   Admins run the site
•   Moderators run SubReddits
•   Know and Abide by the Rules
•   Know the moderators
     • Who is on when
     • What do moderators submit
     • Their personalities
     • Are they active in /r/reporthespammers




                                                www.kairaymedia.com
Accounts Matter, But Don’t Matter
• Established Accounts Bypass Some
  Filters

• Shadow Bans and Filters
   • New to Reddit
   • New to SubReddit
   • Account Filtered
   • Domain Filtered

• Checks (While Logged Out)
   • View Profile for Page Not found
   • Check New Section




                                       www.kairaymedia.com
TIL Reddit Counts Votes Logarithmically
•   http://lmgtfy.com/?q=The+logarithmic+scale
•   10 / 100 / 1000 + Time since submission
•   Downvotes really hurt 
•   Don’t abuse network or game Reddit




                                                 www.kairaymedia.com
TL;DR… Where’s the Cliff Notes
•   Take the time to understand Reddit
     • Memes, slang, titles, commenting, SubReddits
•   SubReddits (aka categories) are user owned
     • Get to know the mods and how they run them
•   Titles and Comments are super important
     • Proper grammar, established slang, accurate
•   Submit to the right SubReddit
     • Amount of active users, how competitive,
         targeted
     • Submit morning EST
•   First 10 votes are the most important, downvotes
    hurt
     • Use comments to set the tone, don’t abuse
         network
•   Account banned, then make another



                                                       www.kairaymedia.com
Connect With Me…

                      Facebook.com/kairaymedia
                      Facebook.com/brentcsutora
                      s

                      Gplus.to/kairay
www.kairaymedia.com   Gplus.to/brent

                      @kairaymedia
                      @brentcsutoras




                                        www.kairaymedia.com

Succeeding with Reddit

  • 1.
  • 2.
  • 3.
    Why You ShouldCare?!? • 51,000+ Reddit Visits • 1,000+ Likes • 54,000+ StumbleUpon • 170,000+ Reddit Visits • 3,000+ Likes • 15,000+ Reddit Visits • 225 Likes = Traffic, Links, Social Signals, Branding, Feedback, Followers, and even Conversions… www.kairaymedia.com
  • 4.
    Succeeding with Reddit • Y U No Understand Reddit? • There Are Reddits Inside Reddit? • Titles Are Everything, Comments Too! • You’re Putting That Where? When? • Who’s Your Daddy? • Accounts Matter, But Don’t Matter • TIL Reddit Counts Votes Logarithmically • TL;DR… Where’s The Cliff Notes www.kairaymedia.com
  • 5.
    Y U NoUnderstand Reddit? • Famous SubReddits • IAmA, TIL, AdviceAnimals, Trees • Common language • X-post, upboat, tl;dr, TIL, FUUUU • OAG, GGG, etc • Titles / Descriptions as one • Commenting styles • ಠ_ಠ *Not required in your actual campaigns, but good to know! www.kairaymedia.com
  • 6.
    Reddits Inside Reddit? • Reddit.com = Dashboard • SubReddits = Categories • SubReddits individually created by user • Set and follow their own rules www.kairaymedia.com
  • 7.
    Titles Are Everything,Comments Too! • Titles include descriptions, unique to Reddit • Comments set tone for submission • MUST be grammatically correct • MUST be accurate • Should contain established Reddit formats • (x-post /r/TIL) • TIL www.kairaymedia.com
  • 8.
    You’re Putting ThatWhere? When? • Understand Where to Submit • Redditlist.com • Biggest not always best • Remember FP though • Know the SubReddit Rules • TIL has to be two months old • BestOf is only for Reddit links • NSFW needs to be nude • World News excludes US • Submit during ‘waking up hours for Americans’ • Morning EST www.kairaymedia.com
  • 9.
    Who’s Your Daddy? • Admins run the site • Moderators run SubReddits • Know and Abide by the Rules • Know the moderators • Who is on when • What do moderators submit • Their personalities • Are they active in /r/reporthespammers www.kairaymedia.com
  • 10.
    Accounts Matter, ButDon’t Matter • Established Accounts Bypass Some Filters • Shadow Bans and Filters • New to Reddit • New to SubReddit • Account Filtered • Domain Filtered • Checks (While Logged Out) • View Profile for Page Not found • Check New Section www.kairaymedia.com
  • 11.
    TIL Reddit CountsVotes Logarithmically • http://lmgtfy.com/?q=The+logarithmic+scale • 10 / 100 / 1000 + Time since submission • Downvotes really hurt  • Don’t abuse network or game Reddit www.kairaymedia.com
  • 12.
    TL;DR… Where’s theCliff Notes • Take the time to understand Reddit • Memes, slang, titles, commenting, SubReddits • SubReddits (aka categories) are user owned • Get to know the mods and how they run them • Titles and Comments are super important • Proper grammar, established slang, accurate • Submit to the right SubReddit • Amount of active users, how competitive, targeted • Submit morning EST • First 10 votes are the most important, downvotes hurt • Use comments to set the tone, don’t abuse network • Account banned, then make another www.kairaymedia.com
  • 13.
    Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutora s Gplus.to/kairay www.kairaymedia.com Gplus.to/brent @kairaymedia @brentcsutoras www.kairaymedia.com