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taking open accessibility to the next level | PPTX
Julia Vytopil, Ruurd Blom - FIAT IFTA conference
Warsaw, 13 october 2016
Taking Open Accessibility
to the next level
Open collections for professional reuse
Introduction
• The origin of the Institute for Sound and Vision
• Images for the future
• Collection Access department
• Background slides: stills from Open Images collection
• User groups: education, professional, general public
• 2007-2014 Images for the Future: commercial
exploitation versus open access
• Broadcast archive sales for professional reuse
• Current: increase relevancy to create (re)use
Sound and Vision: accessibility policies
“…to spread knowledge and
allow that knowledge to be built upon…”
Open access
• Participation & engagement
• Releasing social & commercial value
• Transparency
• Visibility
Open Images
www.openimages.eu
“... an open media platform that offers
online access to audiovisual archive
material to stimulate creative reuse…”
CC BY-SA: creative commons - by - share alike
Free to:
• Share — copy and redistribute the material in any medium or format
• Adapt — remix, transform, and build upon the material for any purpose,
even commercially
Under the following terms:
• Attribution
• ShareAlike
Creative Commons: CC-BY-SA
Still:Stadsgezichten Haarlem (1913)
Nederlands Instituut voor
Beeld en Geluid
Source: Open Images
• Many views on Wikipedia
• Example snowball effect: Lepelaar (spoonbill bird)
• Track & trace
Snowball effect
• Public domain
• Creative Commons (cc-by-sa)
• general public, education & pro’s!
Next level
“...When we share, everyone wins…”
Copyright limitations
• Copyright is a bundle of rights
• One product can include large number of copyright relevant works
• Each copyright has its own (set of) right holders
.
Flowchart
• Awareness
• Structure
• Report, capture and retrieval
• Choices, risk analysis
• Experiment, test cases
• Fine-tuning
• Capture outcomes in rights metadata
Beta: flowchart
• From Creative industries and new media to professionals
• Availability through separate platform Open Images
• Step by step implementation to improve knowledge and workflows
• Eventually: integrated in catalogue
New user groups
• What does it mean? Attribution – Share alike
• Purposes: online productions, physical
exhibtions, cinema, commercials,
broadcast productions…
Constraints: “share alike”
• Case law not available yet
• Creating precedents and exploring boundaries
• Documenting examples
Consequences
• Small producers and directors: online content production
• Non-profit organisations: embedding content on demand
• Cultural institutions? Broadcast?
For whom?
• What to do with other licensed fragments in the edited result?
• Where to share alike? When? How? In what quality?
• What if the result is a physical product?
• What do we do with material that could be cc-by-sa but isn’t uploaded yet?
• Where do we report the license status and due diligence?
Questions...
• Financial impact analysis
• Policy for licence enforcement
• Tracking via video fingerprinting
Consequences
• Communication
• Licence fee structure
• Marketing to user groups
• Uploading more material
Next steps
Conclusion
The end - contact
Julia Vytopil: jvytopil@beeldengeluid.nl
Ruurd Blom: rblom@beeldengeluid.nl
Twitter: @vytopil @RuurdBlom

taking open accessibility to the next level

  • 1.
    Julia Vytopil, RuurdBlom - FIAT IFTA conference Warsaw, 13 october 2016 Taking Open Accessibility to the next level Open collections for professional reuse
  • 2.
    Introduction • The originof the Institute for Sound and Vision • Images for the future • Collection Access department • Background slides: stills from Open Images collection
  • 3.
    • User groups:education, professional, general public • 2007-2014 Images for the Future: commercial exploitation versus open access • Broadcast archive sales for professional reuse • Current: increase relevancy to create (re)use Sound and Vision: accessibility policies
  • 4.
    “…to spread knowledgeand allow that knowledge to be built upon…” Open access • Participation & engagement • Releasing social & commercial value • Transparency • Visibility
  • 5.
    Open Images www.openimages.eu “... anopen media platform that offers online access to audiovisual archive material to stimulate creative reuse…”
  • 6.
    CC BY-SA: creativecommons - by - share alike Free to: • Share — copy and redistribute the material in any medium or format • Adapt — remix, transform, and build upon the material for any purpose, even commercially Under the following terms: • Attribution • ShareAlike Creative Commons: CC-BY-SA Still:Stadsgezichten Haarlem (1913) Nederlands Instituut voor Beeld en Geluid Source: Open Images
  • 7.
    • Many viewson Wikipedia • Example snowball effect: Lepelaar (spoonbill bird) • Track & trace Snowball effect
  • 8.
    • Public domain •Creative Commons (cc-by-sa) • general public, education & pro’s! Next level “...When we share, everyone wins…”
  • 9.
    Copyright limitations • Copyrightis a bundle of rights • One product can include large number of copyright relevant works • Each copyright has its own (set of) right holders
  • 10.
    . Flowchart • Awareness • Structure •Report, capture and retrieval • Choices, risk analysis
  • 11.
    • Experiment, testcases • Fine-tuning • Capture outcomes in rights metadata Beta: flowchart
  • 12.
    • From Creativeindustries and new media to professionals • Availability through separate platform Open Images • Step by step implementation to improve knowledge and workflows • Eventually: integrated in catalogue New user groups
  • 13.
    • What doesit mean? Attribution – Share alike • Purposes: online productions, physical exhibtions, cinema, commercials, broadcast productions… Constraints: “share alike”
  • 14.
    • Case lawnot available yet • Creating precedents and exploring boundaries • Documenting examples Consequences
  • 15.
    • Small producersand directors: online content production • Non-profit organisations: embedding content on demand • Cultural institutions? Broadcast? For whom?
  • 16.
    • What todo with other licensed fragments in the edited result? • Where to share alike? When? How? In what quality? • What if the result is a physical product? • What do we do with material that could be cc-by-sa but isn’t uploaded yet? • Where do we report the license status and due diligence? Questions...
  • 17.
    • Financial impactanalysis • Policy for licence enforcement • Tracking via video fingerprinting Consequences
  • 18.
    • Communication • Licencefee structure • Marketing to user groups • Uploading more material Next steps
  • 19.
  • 20.
    The end -contact Julia Vytopil: jvytopil@beeldengeluid.nl Ruurd Blom: rblom@beeldengeluid.nl Twitter: @vytopil @RuurdBlom

Editor's Notes

  • #2 (Still from Weeknummer 75-33, Lange hete zomer, source: Open Images, cc-by-sa)
  • #3 JULIA Background: stills from Open Images collection (Still from, Week 77-24: Grote ballonrace achter de Vos, source: Open Images, cc-by-sa)
  • #4 JULIA (Still from, Weeknummer 61-50: De staking van de TV, source: Open Images, cc-by-sa)
  • #5 RUURD (Still from, Weeknummer 80-17: Enorme voorraad boeken in centraal boekhuis, source: Open Images, cc-by-sa) Hi, my name is Ruurd Blom. I have been at Sound and Vision for over 13 years and I saw our archives change from analogue to digital. As a media manager collection access it is my task to make content available online as open as possible. Open Access: the results of publicly financed research should be online and freely available: no financial, legal or technical barriers. Open Access leads to: Participation and engagement (easier to make new discoveries and new applications) Releasing social and commercial value (could deliver economic growth and contributes in solving social issues by giving new insights) Transparency and visibility of institutions: the reach of collections grows enormously when shared open
  • #6 RUURD (Still from, Weeknummer 64-37: Herfst- en wintermode, source: Open Images, cc-by-sa) open media platform that offers online access to audiovisual archive material to stimulate creative reuse. initiative of the Netherlands Institute for Sound and Vision in collaboration with Knowledgeland. developed as a project alongside Images for the Future, our big digitization project. today we use Open Images as our open access portal. 5.415 video’s (and still growing), easy reuse without logins 3.387 video’s from our collection + 880 video’s Natuurbeelden + other parties Downloadable in various formats, open reuse Open reuse on Open Images is based on Creative Commons- license model ‘open formats, standards en software components: all software of Open Images is open source Open Archives Initiative Protocol for Metadata Harvesting (OAI-PMH) API (application programming interface): other parties can harvest and reuse metadata en content in a structured way Also on Wikimedia Commons and Europeana (digital collections from European cultural and scientific organisations)
  • #7 Ruurd (Still from Stadsgezichten Haarlem (HD), 1913, source: Open Images, public domain) Creative Commons (CC) is an American non-profit organization devoted to expanding the range of creative works available for others to build upon legally and to share. We primarily use CC BY-SA, creative commons - by - share alike You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material for any purpose, even commercially Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
  • #8 RUURD (Still from, Lepelaar in goud licht bij zonsondergang, source: Open Images, cc-by-sa) Content from Open Images is used on Wikimedia Commons and Europeana (digital collections from European cultural and scientific organisations) Material of Dutch cultural heritage institutions have 67 million monthly views thanks to Wikimedia projects (foremost Wikipedia). For example, the video from nature filmer Marc Plomp Lepelaar in goud licht bij zonsondergang (Spoonbill in golden light at sunset) is used in 58 countries on Wikipedia (like on the Greec, Bulgarian, Arabic, Persian, Hebrew and Polish Wikipedia & 52 more). Actual views per item on Wikimedia are not measurable yet, but we can track the views of Wikipedia pages that reuse that content as an illustration. Tools to track the usage of the content are BaGLAMa 2 and GLAMorous, both designed by Magnus Manske (German scientist & software developer).
  • #9 RUURD (Still from Weeknummer 79-13, Tentoonstelling mens en computer, source: Open Images, cc-by-sa) We have already started uploading High Res films to Open Images, and we keep on adding more content. To give open access, we have to find out whether we can mark the content as public domain or use a creative commons license. Public Domain: there is no copyright, free of known restrictions under copyright law, including all related and neighboring rights So today our focus is on open access - not only for the general public and education, but for professional use as well. But when can we give open access?
  • #10 RUURD (Still from Weeknummer 48-09, Eerste na-oorlogse zitting Internationale Hof van Justitie, source: Open Images, cc-by-sa) First, we always look at the copyright: Copyright is a bundle of rights: given to specific types of works: films, documentaries, art etc one product can include a large number of copyright relevant works each copyright has its own (set of) right holders, each work has its own bundle of rights reproduction, distribution and especially making available online Rights are transferable Right holder can provide the permission but who is the right holder?
  • #11 RUURD (Still from Weeknummer 71-06: Eerste Jumbo Jet voor KLM source: Open Images, cc-by-sa) We are working on a flowchart which alerts us and creates awareness of copyright and the layers within the copyright. The flowchart is also an instrument that provides structure in asking ourselves the right questions and in making decisions. Is the right holder a legal person or a natural person? Is the work lawfully published or communicated? Is it 70 years after first publication? 70 years after the death of the longest living author? Are there neighboring or moral rights? So, can we mark this as public domain or cc-by-sa? If not, what cán we do? We will report and capture the flowchart usage outcomes (= rights metadata) in our MAM-system, so the results can be retrieved easily afterwards. We have been working on the flowchart for some months now with people from our legal department, our policy advisor, the coordinator from the access department and myself. We encountered many internal discussions. The quantity of opinions and interpretations makes it hard to filter the right knowledge and apply this to our situation. In the end we have to make choices and make a risk analysis.
  • #12 RUURD (Detail from the beta flowchart drawing) Now we have a beta version of our flowchart and of the forms for the rights metadata in our MAM system. Coming period we will test and experiment with the flowchart and fine-tune it along the way. The flowchart will be our main tool to determine whether we can grant open access, or not. But if we can, we will - in the highest quality possible!
  • #13 JULIA (Still from Weeknummer 61-50: Staking van de tv, source: Open Images, cc-by-sa)
  • #14 JULIA (Still from Weeknummer 68-51: Reclame affiches: Open Images, cc-by-sa)
  • #15 JULIA (Still from Weeknummer 48-06: Internaat voor schipperskinderen, source: Open Images, cc-by-sa)
  • #16 JULIA (Still from Weeknummer 27-13: Opening van de Zuid-Bevelandse spoorweg, source: Open Images, public domain mark)
  • #17 JULIA (Still from Weeknummer 78-11: Demonstratie tegen uitbreiding ultra centrifuge fabriek, source: Open Images, cc-by-sa)
  • #18 JULIA (Still from Weeknummer 77-47: Maquette van Maastricht in de 18e eeuw, source: Open Images, cc-by-sa)
  • #19 JULIA (Still uit Weeknummer 50-30 - Eindhovenaar Moons, kampioen marathonloop 1950, source: Open Images, cc-by-sa)
  • #20 JULIA (Still uit Weeknummer 65-41 - Tentoonstelling "Wonen 1966", source: Open Images, cc-by-sa)
  • #21 JULIA (Still uit Weeknummer: 76-33, 100-jarige geschiedenis van de telefoon, source: Open Images, cc-by-sa)