The Circuit LinkedIn Workshop

Leverage the Value of LinkedIn Dave Hatter / Dan O’Keeffe Libertas Technologies / O’Keeffe Communications [email_address] [email_address]

Agenda What is SMM and Why Does it Matter? LinkedIn – The King of SMM for business Overview – Benefits / Home Page Profile Inbox Contacts – Adding / Removing Groups Status updates Recommendations Applications (Polls, Blogs, Collaboration, Sharing, etc.) Company Profile Questions & Answers Jobs Helpful Tips, useful tools Threats Q&A

What is SMM Social Media Marketing: Internet based marketing that uses social networks a conduit for branding and marketing communication

The 4 C’s of SMM Communication Collaboration Coordination Connectivity

SMM Benefits Be in many places at once Expand your reach Creating and growing a brand Business development Provide value by helping people, establish expertise Build a reputation as a person / organization that is helpful and resourceful Find lost colleagues and friends Find employees and vendors Generate website exposure and traffic

LinkedIn Stats LinkedIn has over 47 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the US Executives from all Fortune 500 companies are LinkedIn members. 170 industries and 200 countries represented 11.9M unique visitors, up more than 10% from August (10.8M) a gain of 193% since last year (Nielsen Online) http://press.linkedin.com/about

Home – Your LinkedIn Work Surface

Your Profile – It’s all about you! The single most important thing on LinkedIn For maximum success, fill it out as completely as possible Use keywords and phrases, think SEO Set your Contact Settings Set your Public Profile Settings - what can people who don’t know you see

Account Settings Control the information people can see about you

Inbox A summary of recent messages from other LinkedIn users Can view all messages, click Inbox Directly message others Various message types: Action Items Messages InMails Introductions Invitations Profiles Q&A Jobs Recommendations Group Messages Group Invitations

Contacts Think Kevin Bacon, but three degrees rather than six 1 st – directly connected 2 nd – connected to one of your 1 st degree connections 3 rd – connected though a connected connection

Contacts Central location to manage existing and add new connections Add and Remove connections Export connections Import connections Network statistics Send, resend, rescind invitations

People you may know Based on information in your profile and your connections, LinkedIn will suggest connections to you!

Who’s Viewed My Profile Tells you who’s looking at you! A little known but very powerful feature

Invitations Ways to connect: Colleague Classmate We’ve done business together Friend Groups & Associations Other I don’t know xxxx InMail Message E-mail Send request through mutual contact (2 nd degree)

Invitations - Sending Search for people you know Find people from your contacts People you know tool Find people in groups Find people from Q&A Find people from Outlook Toolbar Find people from forwarded profiles InMail Invite people not yet on LinkedIn Only invite people you have some connection to, avoiding the dreaded “I don’t know” response, after 3 you’re on the bad list! Send text like “If you’d rather not connect, please choose “Archive” rather than “I don’t know ”

Invitations - Sending Think about your pitch to connect, show value My message for new people: I'd like to add you to my network of more than 1,310 trusted business professionals on LinkedIn, the premier business professional network with more than 30 million professionals world-wide. If you haven't heard of it, LinkedIn is an online social networking tool that allows you to keep in touch with your professional contacts and make new contacts online. It also makes it very easy for you to find professionals you need (hiring, partnerships, sales, pretty much anything!) and get a warm introduction from someone you already know and trust. Basic membership is FREE, and it takes less than a minute to sign up and join my network. This great tool has received many positive reviews by all the major business magazines: http://www.linkedin.com/static?key=press_info You can also read an article I wrote mentioning LinkedIn for the Cincinnati Business Courier: http://cincinnati.bizjournals.com/cincinnati/stories/2006/02/27/focus2.html I can nearly guarantee that some of your friends and colleagues are already using on LinkedIn, which is growing by thousands of users each week and now has over 30,000,000 professional users. I encourage you to check out my connections for people you know and add your own connections. Get started networking, it's amazing how I've been able to reconnect with many long-lost colleagues and Army buddies all over the world and I'm sure you will too!

Invitations - Receiving Up to you to determine what connections you want to accept Three choices: Accept – add to network Archive - ignore I don’t know – ignore and send to “bad” list You can block/ignore any connection You can remove a connection at any time, for any reason

Network Updates Learn about activity in your network: New connections New groups Status Updates Application Updates A very powerful feature!

Groups One of the MOST powerful features! Many different types of groups: alumni, professional, political, etc Make new contacts Announce news, events and jobs Rally folks to a cause Ask and answer questions among a select group Build your brand Create a new group Control group visibility on your profile Subgroups Drop little nuggets of useful information to build a brand (company and personal)

Group Digests E-mail digest with group updates

Group Updates Learn about activity in your groups

Groups Some useful local groups: LinkedNorthernKentucky - http://www.linkedin.com/groups?gid=44857 LinkedKentucky - http://www.linkedin.com/groups?gid=1576397 LinkedCincinnati – http://www.linkedin.com/groups?gid=41134 Northern Kentucky Chamber of Commerce - http://www.linkedin.com/groups?gid=800987 Cincinnati USA Regional Chamber - http://www.linkedin.com/groups?gid=149230 Cincinnati Better Business Bureau - http://www.linkedin.com/groups?gid=1915191

Status Updates Powerful way to share information with network Each status update is “sent” to your direct connections Limited text (140 characters) Provide useful, helpful information Keep yourself top of mind with your connections Connections can comment on your updates Rally people to a cause Promote an event Grow a group Save them for future use Be creative to grab attention

Recommendations Very powerful, you can get and give testimonials Sent out as updates in your network Establish credibility Ask for them Give them when warranted Avoid quid pro quo

Company Profiles Promote your organization Connect your people Search for information about companies

Applications Communicate, Collaborate, Coordinate, Connect! Build your brand Share your expertise Conduct research Polls WordPress Events

Jobs Post jobs Inform your network Target candidates Check out applicants Very inexpensive! Find a job!

Q&A Ask questions – get free expert help Answer questions – give free expert help Establish yourself as an expert Build your personal and company brand

RSS Feeds Really Simple Syndication (RSS) A simple format used for “feeds” a subscription based mechanism for pushing content to subscribers. Used frequently by news sites, blogs and podcasters. Network Updates via RSS Configure Outlook Click the RSS link on the LI homepage Copy the URL in the box at the bottom (or copy the RSS link) Right click the RSS Feed folder in Outlook Choose “Add a new RSS feed” Paste the URL in the box and click Add Click send/Receive to synch Use the activity in your network at your leisure to grow your network! Tell a friend!

LinkedIn Toolbar for Outlook Great time saving device! Dashboard Simplify and expedite importing and exporting contacts Check e-mails addresses to see if they are on LinkedIn “ Grab” Feature Simplify and expedite invitations http://www.linkedin.com/static?key=outlook_toolbar_download

Ping.FM Update status on many sites from one place LinkedIn Plaxo Facebook WordPress Twitter Other ping.fm

Threats Identity theft Hacking Stalking Fraud Impersonation Information theft Reputation damage

Reputation Management Track everything related to your company: variations of company/product names, names of your key employees, all applicable product or service Investigate facts internally before taking action - could this be a competitor spreading rumor? Always take the high ground Be honest! Explain what you have done to rectify any issue Offer to resolve any complaints personally - have a senior-level staff member make the offer - try to continue discussion offline Rally friends, clients, peers and utilize your allies Don’t create new “personas” to support your position in blogs, forums and message boards as you’ll likely be caught Remember that information you post could last “forever”

Reputation Management THINK LONG TERM! ASSUME THAT ONCE POSTED, INFORMATION LASTS FOREVER! DON’T DO ANYTHING STUPID!

Building Your Online Brand Fill out your profile completely! Supplement real-world activities with virtual visibility. Kick it up a notch! Use multiple SM sites to increase visibility Create a blog about a topic that relates to your area of expertise Post articles, whitepapers, and other materials to relevant third-party sites Be helpful! Ask for feedback! Check out all the available tools on each site

Questions? Dave Hatter / Dan O’Keefee Libertas Technologies / O’Keefee Communications [email_address] [email_address] www.linkedin.com/in/davehatter davehatter.wordpress.com www.libertastechnologies.com Q & A Please send us an invitation!

The Circuit LinkedIn Workshop

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