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- 1. UNIVERSAL PITCH DECKV2 Quick start, kick-ass pitching
- 2. v NEW GROWTH WITHSTARTUP SCIENCE How to tell a great story NOTES ● Slides illustrate. Tell a story in a picture. Don’t use text that you will read or lots of data that people will try to understand instead of listening to you. ● What is your story? How does it flow from one image to the next? ● What phrases/imagery can you repeat as a theme? ● Could you present it to anyone and they would understand and be excited about what you do? ● Big pictures not small. Words a patterns not sentences. ● Feel free to make more slides if you need to to tell your story. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- 3. v NEW GROWTH WITHSTARTUP SCIENCE Short sentence, a word pattern or image. All needs to be consumed in 1-2 seconds. In the pause before you start speaking again. An intriguing hook or detail SLIDE THEME INVESTOR’S MIND What might they be thinking? What is distracting them instead of listening to you? What do they want to know? You can delete these bubbles. SLIDE ARCHITECTURE Each slide has the following elements
- 4. STARTUP NAME INVESTOR’S MIND Interestingname and value proposition… but what is it…? I’m interested but sceptical. Tell me more. BTW, give me a moment for your UVP to sink in before you woosh me to the next slide. Unique Value Proposition
- 5. v NEW GROWTH WITHSTARTUP SCIENCE A story that sizes the scale and impact THE PROBLEM WE ARE SOLVING You may need a couple of slides... INVESTOR’S MIND I can see that there is a problem here even though it is not in my field. But that is a massive problem to solve and I am sceptical that you can.
- 6. v NEW GROWTH WITHSTARTUP SCIENCE With us it can… like this! WHAT IF IT COULD BE SOLVED? You may need a couple of slides… can you show me? Help me picture it. INVESTOR’S MIND Click… boom… amazing… wow. Surely others are doing it? If not, why not? If they are, how are you unique?
- 7. v NEW GROWTH WITHSTARTUP SCIENCE Can you see how unique we are? Here’s The Competition INVESTOR’S MIND I can see how these are the important factors that customers think about when choosing a supplier and how you guys standout… Sounds great but how do you make money out of this? Low cost High cost Strong Weak THEM US It doesn’t need to be a matrix like this but how can you show it visually for rapid understanding?
- 8. v NEW GROWTH WITHSTARTUP SCIENCE Here’s our extraordinary team WHY US? Picture of team. Why are you the best people in the world to deliver this? INVESTOR’S MIND I need to know that you have the experience to figure this business out and that you are obsessed with making it happen. Passionate. Unstoppable. Sounds like you are… but where’s the proof…?
- 9. v NEW GROWTH WITHSTARTUP SCIENCE We are unstoppable. We do the right things in the right order STATUS & TRACTION! INVESTOR’S MIND You will deploy resources well to increase value and decrease risk. I’d better get on the train because you will go ahead whether I am on it or not. DONE DOING NEXT Short timeframe
- 10. v NEW GROWTH WITHSTARTUP SCIENCE Here’s the transaction THE ASK What’s in it for both sides? When? INVESTOR’S MIND I can see how I can get involved.
- 11. v NEW GROWTH WITHSTARTUP SCIENCE THE NEW BLISS Restate UVP? INVESTOR’S MIND I want to talk more to these people... The world with us will be different