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![Words that get clicked in Google
1.How to
2.[List-related numbers]
3.Free
4.You
5.Tips
6.Blog post
7.Why
8.Best
9.Tricks
10.Great
source: 131 Words, Orbit Media](https://image.slidesharecdn.com/writingforweb-141120082851-conversion-gate01/85/Writing-for-Web-7-Tips-for-Getting-Read-and-Shared-57-320.jpg)
![[our company] is where
[our audience] gets
[what information] that offers
[what benefit]](https://image.slidesharecdn.com/writingforweb-141120082851-conversion-gate01/85/Writing-for-Web-7-Tips-for-Getting-Read-and-Shared-88-320.jpg)
![Words that get clicked in Google
1.How to
2.[List-related numbers]
3.Free
4.You
5.Tips
6.Blog post
7.Why
8.Best
9.Tricks
10.Great
source: 131 Words, Orbit Media](https://image.slidesharecdn.com/writingforweb-141120082851-conversion-gate01/75/Writing-for-Web-7-Tips-for-Getting-Read-and-Shared-57-2048.jpg)
![[our company] is where
[our audience] gets
[what information] that offers
[what benefit]](https://image.slidesharecdn.com/writingforweb-141120082851-conversion-gate01/75/Writing-for-Web-7-Tips-for-Getting-Read-and-Shared-88-2048.jpg)
Uploaded byAndy Crestodina
Writing for Web: 7 Tips for Getting Read and Shared
The document provides tips for writing content that gets read and shared online. It discusses finding topics, writing headlines that generate curiosity and emotions, formatting content for easy scanning, choosing clear and simple words, adding relevant images, and using on-page SEO techniques like including keywords in titles and headings. The goal is to create content that attracts and engages readers while also getting found and shared widely.
MarketingâŠ
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Writing for Web: 7 Tips for Getting Read and Shared
- 1. Writing for theWeb 7 Tips for Getting Read and Shared Andy Crestodina @crestodina
- 2. CONTENT versus CONTENTMARKETING
- 5.
- 7.
- 8.
- 9. Your website isthe mousetrap, Your content is the cheese⊠- Barry Feldman
- 10.
- 11.
- 12. Sources of Topics 1. Keywords 2. Q&A Sites 3. Listening
- 13. Finding Topics: GoogleSuggest
- 14.
- 15.
- 16.
- 17. Finding Topics: AnalyticsQueries
- 18. Finding Topics: Yahoo!Answers Source: Yahoo! Answers
- 19. Finding Topics: Quora.com Source: Quora.com
- 20. Finding Topics: Listening 1. Sales Team 2. Customer Service Team 3. Client Stories
- 21. Your Outbox isfilled with blog postsâŠ
- 24.
- 30. Curiosity Gap andSharing
- 31. Headlines: Emotions GetShared Content that evokes specific emotions is more likely to be shared⊠source: What makes online content go viral?
- 32. source: Advanced MarketingInstitute Headline Analyzer
- 33. Average EMV Scorefor Headlines Based on Shares source: OK Dork / Co-Schedule
- 34. Use Numbers source:Conductor: 5 Data Insights Into the Headlines Readers Click
- 35. Headline Preferences byGender
- 36. The Serial PositionEffect Readers have higher attention and retention for items at the beginning and end of lists
- 37. Great Headlines⊠âąMake a promise âą Trigger Curiosity âą Use Numbers âą Ask a Question âą Use Power Words Write at least 3 before choosing one! source: How to Write a Headline That Wonât Get Ignored: 7-Point Checklist
- 38.
- 39. Readers Arenât Reading Users have time to read at most 28% of the words during an average visit; 20% is more likely. source: How Little to Users Read? NN Group
- 42. Format for ReadersScanners source: 5 Easy Tips to Improve Every Blog Design
- 43. Types of Formatting âą Header and Subheaders âą Bullet Lists and Numbered Lists âą Bolding and Italics âą Internal Links
- 44. âShort paragraphs getread. Long paragraphs get skimmed. Really long paragraphs get skipped.â Jason Fried
- 45. white space isgood
- 46.
- 47.
- 48. âCopy is neverwritten. Copy is assembled.â Eugene Schwartz
- 49. Latinate Words âąMore formal âą Longer (polysyllabic) âą Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined
- 50. Anglo-Saxon Words âąLess formal âą Short (often monosyllabic) âą Forceful, direct Examples get, send, build, stop, put, mock, set
- 53. Word Choice: Short,Simple Success rates after rewriting a health care site for an 8th grade level readability⊠source: NN Group, Lower-Literacy Users: Writing for a Broad Consumer Audience
- 55. 1 in 10Americans think HTML is an STD source: LA Times
- 56. Words that getclicked in Google
- 57. Words that getclicked in Google 1.How to 2.[List-related numbers] 3.Free 4.You 5.Tips 6.Blog post 7.Why 8.Best 9.Tricks 10.Great source: 131 Words, Orbit Media
- 58. Words that appearin viral posts 1.Smart 2.Surprising 3.Science 4.History 5.Hacks (hacking, hackers, etc.) 6.Huge / Big 7.Critical source: 131 Words, Orbit Media
- 59. Negative words thatget shared 1.Kill 2.Fear 3.Dark 4.Bleeding 5.War source: 131 Words, Orbit Media
- 60. Top retweeted words 1. You 2. Twitter 3. Please 4. Retweet 5. Post 6. Blog 7. Social 8. Free 9. Media 10. Help source: 131 Words, Orbit Media
- 61. Words that getpeople to open emails 1. Urgent 2. Breaking 3. Important 4. Alert source: 131 Words, Orbit Media
- 62. Words that triggerbuying behavior 1. You 2. Free 3. Because 4. Instantly 5. New source: 131 Words, Orbit Media
- 63.
- 64. source: Social Bakers,March 2014
- 65. Percent Change inRetweets source: Twitter Media Blog, March 2014
- 75. What Media AreBloggers Adding? source: Survey of 1000+ Bloggers, Orbit Media
- 77.
- 78.
- 79.
- 80.
- 81.
- 83. âWelcome to Inc.com,the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.â
- 84. âWelcome to Inc.com,the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.â
- 85. âWelcome to Inc.com,the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.â
- 86. âWelcome to Inc.com,the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.â
- 87. âWelcome to Inc.com,the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.â
- 88. [our company] iswhere [our audience] gets [what information] that offers [what benefit]
- 91. Thank you! AndyCrestodina @crestodina orbitmedia.com
- 92.
- 93. Link Popularity & Google Rankings
- 94.
- 95. more links =more credibility
- 96. links from crediblesites = much more credibility
- 97. many outgoing links= less credibility per link
- 98. Itâs good whenthe link text Includes the target keyword.
- 99. but if allthe links include the target keyword, thatâs bad.
- 100. Link Popularity andDomain Authority Resource: Open Site Explorer
- 103. Link Popularity /Domain Authority 20 40 60 80 Domain Authority Competitiveness #unfair
- 104. INDICATE THE RELEVANCE On-Page SEO
- 105. Indicate the Relevance⊠1. Once at the beginning of the title <title> 2. Once in the first header <h1> 3. Four to six times in the body of the page
- 106. 1. Title: Oncein the beginning It appears above the address bar in your browser⊠âŠand itâs the link in Google search results!
- 107.
- 108. 2. Header: once,anywhere
- 109. 3. Body: 4- 6 Times
- 110. Donât be too aggressive!
- 111.
- 112. The Spike andthe Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years)
- 113. Where thereâs traffic,thereâs hope...