Are beauty advent calendars worth it?

There are two main categories of beauty advent calendars: either the ones that are curated by retailers or brand-specific options. The latter allows brand-loyal customers to stock up on their favourite products. This works particularly well for buzzy labels like Charlotte Tilbury and Diptyque, in which every single product selected will either be well appreciated or provide gifting potential, making them worth the initial investment. Then there are the calendars that have been put together by the likes of Sephora, LOOKFANTASTIC and Cult Beauty with a mix of products from across their varied offerings. These are typically value-packed with a combination of cult SKUs, new and exclusive items. It is important to pay close attention to the ml of the products included and opt for calendars with a higher ratio of full-size items. That being said, I’ve often found the under-100ml minis are particularly helpful for travel, and so I will typically save these for my next far-flung break.

What are the most popular beauty advent calendars in 2025?

You will find that as soon as the advent calendars from Liberty, Cult Beauty, Harvey Nichols and Sephora go on sale that they will sell out instantly. The fragrance calendar from Harrods is already out of stock from pre-sale alone.

What is the most luxurious advent calendar?

Luxury can be defined in many different ways. The fragrance and candle-filled candles for Jo Malone and Diptyque will scent the festive period with sumptuous aroma, while the advent calendars with the four-figure values will serve you a touch of luxury each day in the lead-up to December 25 – these include the Vogue Festive Calendar, Cult Beauty and Selfridges.

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Beauty

I’m Vogue’s Beauty Advent Expert, Here Are The 51 Best Beauty Advent Calendars For 2025

By Ellie Davis

8 October 2025

Im Vogues Beauty Advent Expert Here Are The 51 Best Beauty Advent Calendars For 2025

It’s beauty advent calendar season. No longer does the festive countdown consist of advent calendars with disappointing foil-wrapped chocolate behind one-use cardboard doors. This year, it’s more about serums than sugar.

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The seasonal custom has been transformed by multi-label retailers and cult beauty brands stashing travel-ready minis, full-sized, trusted formulas and new, exclusive product launches behind typically reusable, beautifully-illustrated facades, all in a bid to help you find your next beauty heroes.

Buying a beauty advent calendar has become a competitive sport, as they typically fly off the virtual shelves quicker than you can say Dear Santa – most are now sold out by the time it gets to 1 December.

See inside the Vogue 2025 Advent calendar

Vogue’s favourite beauty names, from luxe labels like Diptyque and Jo Malone to go-to beauty halls such as Sephora and Selfridges, have all curated calendars revealing 12 to 24 decadent festive surprises for you to discover each day in the lead up to Christmas. Think hair, makeup, fragrance and skincare staples – be it brightening balms, plumping potions, compact candles or fragrant flacons. We’ve even thrown our hat into the ring with our own Festive Calendar.