Official Google Cloud Blog

Building a small business, one scoop at a time with Jeni's Splendid Ice Creams

Friday, May 16, 2014

Posted by Jeni Britton Bauer, Founder, President and Creative Director, Jeni’s Splendid Ice Creams

Editor's note: Did you know 60% of young business owners saw an increase in customer engagement after getting a professional email address? Or that 81% of young business owners said that online file sharing is critical to their businesses? That’s just a snapshot of what we learned from the Young Business Success report and infographic we released to kick off National Small Business Week. To recognize and celebrate the young businesses taking the entrepreneurial leap, we’re revisiting a few customers to hear how they got their businesses off the ground and what they’ve learned along the way. Today, we hear from Jeni Britton Bauer, Founder, President and Creative Director or Jeni’s Splendid Ice Creams, who first shared their Gone Google story in 2012.

What was the inspiration for starting Jeni’s Splendid Ice Cream?
I was 22 when I knew I wanted to make ice cream. I had spent some time blending perfumes with essential oils, and one day, decided to mix some cayenne essential oil with a cup of chocolate ice cream. It was cold. It tasted like chocolate. After a few seconds it burst into flames in the back of my throat. I couldn’t stop thinking about it and knew I’d found my canvas. So I left Ohio State University, started Scream, and sold the delicious dessert concoctions out of the North Market in Columbus, Ohio.

Scream lasted two years, and while it failed to become a profitable business, it made the foundation for what became Jeni’s just a few years later. I learned a lot in those two years, especially the importance of having a balance between being new and being consistent — I loved making new, unique flavors like goat cheese with fresh cherries each day, while customers sometimes just wanted their go-to salted caramel day after day. So I created a dipping cabinet for our signature blends, and kept another for the experimental concoctions. It worked. And here we are today, with nearly 400 employees and our ice creams being sold in over 1,200 grocery stores.

How has using Google Apps helped you in building and growing your business?
Google Apps makes it possible for businesses like ours to exist at all. When I started Jeni’s, I didn’t have to hire an IT guy to tell me how many servers I would need, which meant we could put that money towards our ice cream flavors instead.

Equally important is how Google Apps helps our business feel like a family. Yes, being profitable is essential (I learned that with Scream), but it’s the people that make us successful, and Hangouts keep us connected as we grow and hire throughout the country. We hold company all-hands meetings, new flavor brainstorm sessions and weekly status check-ins over Hangouts, so our employees in California feel like they know their colleagues in New York, despite the distance and lack of in-person contact.

Also, here’s a fun fact: I wrote two books on Google Docs. We organize recipes and track our changes and tweaks along the way in Docs, so everyone can access a single document and add their updates and comments, and it just made sense for me to do the same for my books.

Any advice for other aspiring or budding entrepreneurs?
Starting with nothing is a hidden blessing, so don’t let a need for scrappiness get in the way of launching your business. Having your boots on the ground from the get-go means learning about every aspect of the business — not just the fun stuff (the ice cream mixing) but the hands-on stuff (serving the goods) and the stuff you thought you’d never imagined yourself doing (financial statements). You learn the ins and outs and the nitty gritty details of running a company, which is an essential skill for any small business owner. And never distance yourself too much from the customer; they’re the ones your livelihood relies on, so make sure you keep an ear on the ground.

Make sure you do something you love. I’ve gone through plenty of tough times, but I didn’t question what I was doing because I knew it was my passion. I took the plunge for something I knew I was meant to do.

The building of Orbotix and a new kind of robotics

Wednesday, May 14, 2014

Posted by Adam Wilson, Co-Founder and Chief Software Architect, Orbotix

Editor's note: Did you know 60% of young business owners saw an increase in customer engagement after getting a professional email address? Or that 81% of young business owners said that online file sharing is critical to their businesses? That’s just a snapshot of what we learned from the Young Business Success report and infographic we released to kick off National Small Business Week. To recognize and celebrate the young businesses taking the entrepreneurial leap, we’re revisiting a few customers to hear how they got their businesses off the ground and what they’ve learned along the way. Today, we hear from Adam Wilson, Co-Founder and Chief Software Architect at Orbotix, who first shared their Gone Google story in 2013.

What was the inspiration for your business? What made you decide you’d stop what you were doing and pursue it?

Our inspiration was simple: change the way people interact with robots. Before we started Orbotix, my co-founder Ian and I shared a frustration with the lack of cost effective computing brainpower in the robotics space, especially with phones. We decided to use smartphones to change the robotics world — with Sphero, a robotic ball that could be controlled with your smartphone. Our idea has broadened to the “connected play” space, but we still aim to change the interaction of the physical with the digital.

Our decision to go full forward happened quickly. We had built a fully functioning prototype that people were genuinely excited about and we were propelled into working on Orbotix officially full-time when we were accepted to Techstars, a seed incubator in Boulder, Colorado.

Was there a pivotal moment when you realized you’d made it? That you’d really turned that business a reality?

Ian and I were both humbled by our first prototype Sphero being shown on Gizmodo — the video got nearly 60,000 views in a single weekend. For us, it seemed we had discovered a form factor that struck a chord with the world. Securing our series A funding was another obvious milestone, but was really just the beginning of a long journey towards success.

How has using Google Apps helped you in building and growing your business?

Let's face it — setting up email, calendars, a shared "drive" space, simple forms, a QA site and hosting, among other things, would just slow us down from our real goals. Using Google Apps lets our company focus on what we do best, and have someone else focus on keeping our email secure and syncing our calendars across all our devices.

If you had to do it all over again, what would you do differently?

We would’ve launched our education program earlier on in the game. We started pretty late with SPRK — “Schools, Parents, Robots, Kids” — to inspire and teach kids to be tomorrow’s inventors and innovators by teaching them concepts in programming, robotics and math in a fun way, and wish we had thought of it earlier. The Sphero product is a really natural educator of technology, but it took a few years to realize we could build an educational curriculum for students around it.

Any advice for other aspiring or budding entrepreneurs?

After Ian and I secured our Series A funding, we asked our lead investors if there was anything we could do that they would get upset about. We got two pieces of advice that I’d pass along to other aspiring entrepreneurs:

1. Be extremely critical of your own products, dream big, and go HUGE.
2. Don't get in over your head, be intellectually honest with yourself, co-workers and the board.

Bootstrapping, barrels and the making of Banshee Wines

Tuesday, May 13, 2014

Posted by Noah Dorrance, Co-Founder, Banshee Wines

Editor's note: Did you know 60% of young business owners saw an increase in customer engagement after getting a professional email address? Or that 81% of young business owners said that online file sharing is critical to their businesses? That’s just a snapshot of what we learned from the Young Business Success report and infographic we released to kick off National Small Business Week. To recognize and celebrate the young businesses taking the entrepreneurial leap, we’re revisiting a few customers to hear how they got their businesses off the ground and what they’ve learned along the way. Today, we hear from Noah Dorrance, co-founder of Banshee Wines, who first shared their Gone Google story back in 2012.

What inspired you to start Banshee Wines?

The inspiration for Banshee was a shared love of wine among friends paired with a great opportunity in the market. We started our business in the midst of the late 2000s economic crash, but for us the timing was perfect: things were relatively cheap and possibilities that weren’t there a few years before were suddenly open.

Since we’re all friends, we had an acute sense of trust in one another’s capabilities and a good sense of how all those things fit together. Without each other, none of us would have been able to build what we have built together.

What made you decide you’d actually stop what you were doing and turn your idea into a business?

We started Banshee as a side project while we kept our day jobs. In a sense, we were burning the candle at both ends, which is much easier to do when you’re finding success. The demand just kept growing until we had to drop everything and work on Banshee full-time.

Although it’s not feasible for every entrepreneur, I highly advise getting as far down the road as possible with your startup before leaving a steady paycheck. I’ve done it the other way, and this way was much more fun.

Was there a pivotal moment when you realized you’d made it? That you’d really turned that business a reality?

While there have been lots of small gratifying moments and milestones — like a friend texting photos of Banshee at a Michelin starred restaurant or getting our first order from Denmark — I think what pushes us to grow and build Banshee is feeling like we haven’t actually made it at all. Yes, we’ve created a successful livelihood for ourselves, but we wake up everyday with a little chip on our shoulder, a good dollop of ambition and a small dose of fear. I consider it well aligned with the message of one of my favorite Nike ad campaigns: “There is no finish line.”

How has using Google Apps helped you in building and growing your business?

When we first started, we didn’t have an office or any real infrastructure. We were just three driven guys with the right idea, skills and set of contacts. Google Apps gave our bootstrapped, fledgling business a core set of tools that allowed us to work together more efficiently and organize ourselves with ease. We were able to devote more time to making and selling wine because of Google Apps.

Any advice for other aspiring or budding entrepreneurs?

There may a few examples to disprove this, but I’d suggest figuring out first how and who to sell your product to. If you can do that, everything else is possible.

Second, make sure you’re willing to invest all of yourself in your idea. Think of it like getting married. Be ready to eat, breath, and drink it every day.

Official Blog

Building a small business, one scoop at a time with Jeni's Splendid Ice Creams

The building of Orbotix and a new kind of robotics

Bootstrapping, barrels and the making of Banshee Wines

Labels

Archive

Feed

Useful Links

Company-wide

Products

Developers