Sales & price
Model Summary
Model
R Square
.859
Adjusted R
Std. Error of the
Square
Estimate
.738
.729
268.398
a. Predictors: (Constant), price
Interpretation : R Square .738 means 74% independent variables can be explained by R Scquare.Rest
26% can explain from other sources
ANOVAa
Model
Sum of Squares
df
Mean Square
Regression
5692624.015
5692624.015
Residual
2017042.652
28
72037.238
Total
7709666.667
29
Sig.
79.023
.000b
a. Dependent Variable: sales volume
b. Predictors: (Constant), price
Interpretation: Significance value is .00. It is less than .05. So there is relationship exist between price
& sales volume. There is negative relation. If price increase sales decrease & if price decrease sales
increase
Coefficients
Model
Unstandardized Coefficients
Standardized
Sig.
Coefficients
B
(Constant)
Std. Error
2518.608
172.681
-1.931
.217
Beta
14.585
.000
-8.890
.000
1
price
-.859
a. Dependent Variable: sales volume
Interpretation: 1 unit change in the independent variable (price) indicates172 amount of change in the
dependent variable is. There is positive relationship.
Sales & discount
Model Summary
Model
1
2
R Square
Adjusted R
Std. Error of the
Square
Estimate
.859
.738
.729
268.398
.859
.738
.719
273.316
a. Predictors: (Constant), price
b. Predictors: (Constant), price, amount of discount
Interpretation : R Square .738 means 74% independent variables & dependent variables can be
explained by R Scquare.Rest 26% can explain from other sources. There is strong relationship between
dependent & independent variable
ANOVAa
Model
Sum of Squares
df
Mean Square
Regression
5692624.015
5692624.015
Residual
2017042.652
28
72037.238
Total
7709666.667
29
Regression
5692724.932
2846362.466
Residual
2016941.735
27
74701.546
Total
7709666.667
29
Sig.
79.023
.000b
38.103
.000c
a. Dependent Variable: sales volume
b. Predictors: (Constant), price
c. Predictors: (Constant), price, amount of discount
Interpretation: Significance value is .00. It is less than .05. So there is relationship exist between price
discount & sales volume. There is positive relation. If discount increase sales also increase
Coefficients
Model
Unstandardized Coefficients
Standardized
Sig.
Coefficients
B
(Constant)
Std. Error
2518.608
172.681
-1.931
.217
2503.453
448.275
-1.922
.324
1.908
51.914
Beta
14.585
.000
-8.890
.000
5.585
.000
-.855
-5.933
.000
.005
.037
.971
1
price
(Constant)
2
price
amount of discount
-.859
a. Dependent Variable: sales volume
Interpretation: 1 unit change in the independent variable (discount) indicates 172 amount of change in
the dependent variable. There is positive relationship.
Sales & advertisement
Model Summary
Model
R Square
Adjusted R
Std. Error of the
Square
Estimate
.859a
.738
.729
268.398
.935b
.874
.865
189.520
a. Predictors: (Constant), price
b. Predictors: (Constant), price, advertisement
Interpretation: R Square .738 & .874 mean 74% independent variables & 87% 0f dependent variables
can be explained by R Scquare.Rest of data can be explained from other sources There is very strong
relationship between dependent & independent variable
ANOVAa
Model
Sum of Squares
df
Mean Square
Regression
5692624.015
5692624.015
Residual
2017042.652
28
72037.238
Total
7709666.667
29
Regression
6739885.857
3369942.929
969780.809
27
35917.808
7709666.667
29
Residual
Total
Sig.
79.023
.000b
93.824
.000c
a. Dependent Variable: sales volume
b. Predictors: (Constant), price
c. Predictors: (Constant), price, advertisement
Interpretation: Significance value is .00. It is less than .05. So there is relationship exist between sales
volume & advertisement. There is positive relation. If advertisement increase sales increase
Coefficients
Model
Unstandardized Coefficients
Standardized
Sig.
Coefficients
B
(Constant)
Std. Error
Beta
2518.608
172.681
-1.931
.217
-1510.788
756.117
price
1.002
.564
advertisement
3.014
.558
14.585
.000
-8.890
.000
-1.998
.056
.446
1.776
.087
1.356
5.400
.000
1
price
(Constant)
2
-.859
a. Dependent Variable: sales volume
Interpretation: 1 unit change in the independent variable (advertisement) indicates 172 amount of
change in the dependent variable is. There is positive relationship.
Sales & outlet
Model Summary
Model
R Square
Adjusted R
Std. Error of the
Square
Estimate
.859a
.738
.729
268.398
.888
.880
178.836
.942
a. Predictors: (Constant), price
b. Predictors: (Constant), price, number of outlet
Interpretation : R Square .738 & .888 mean 74% independent variables & 89% dependent variables
can be explained by R Scquare.Rest of data can be explained from other sources There is very strong
relationship between dependent & independent variable.
ANOVAa
Model
Sum of Squares
df
Mean Square
Regression
5692624.015
5692624.015
Residual
2017042.652
28
72037.238
Total
7709666.667
29
Regression
6846140.905
3423070.452
863525.762
27
31982.436
7709666.667
29
Residual
Total
Sig.
79.023
.000b
107.030
.000c
a. Dependent Variable: sales volume
b. Predictors: (Constant), price
c. Predictors: (Constant), price, number of outlet
Interpretation: Significance value is .00. It is less than .05. So there is relationship exist between sales
volume & number of outlet. There is positive relation. If number of outlet increase sales increase
Coefficients
Model
Unstandardized Coefficients
Standardized
Sig.
Coefficients
B
(Constant)
Std. Error
2518.608
172.681
-1.931
.217
-769.497
559.466
.507
.431
25.150
4.188
Beta
14.585
.000
-8.890
.000
-1.375
.180
.226
1.177
.249
1.152
6.006
.000
1
price
(Constant)
2
price
number of outlet
a.
-.859
Dependent Variable: sales volume
b.
Interpretation: 1 unit change in the independent variable (discount) indicates 172 amount of change in
the dependent variable. There is positive relationship.
