CHAPTER - 4
DATA ANALYSIS
4.1 Personal Information
Age % age
18-24 48
25-34 29
35-44 8
45 and above 15
Table no.1 Age of the respondents
60
50
40
30
20
10
0
18-24 25-34 35-44 45 and above
%age
Fig no.1 Age of the respondents
INTERPRETATION - From the above Table and chart 48% consumers from the age group
of 18-24 till the age group of 45 and above with the percentage of 15 who are liable to respond
for this project.
4.2 PERSONAL INFORMATION
% age of Male % age of Female
47 53
Table no.2 Gender of the respondents
54
53
52
51
50
49
48
47
46
45
44
% age of Male % age of Female
Fig no. 2 Gender of the respondents
INTERPREATION – From the above diagram it is very clear that Female are more with
the percentage of 53 than the Male with the percentage of 43.
4.3 PERSONAL INFORMATION
Occupation level % age
Business 17
Home maker 16
Salaried 21
Shop owner 2
Students 44
Table no.3 Occupation level of the respondents
50
45
40
35
30
25
20
15
10
0
Business Home maker Salaried Shop owner Students
Fig no. 3 Occupation level of the respondents
INTERPRETATION – From this above table as we can easily relate that students
are more interested with 44% to respond as compared to the Business, Shop owner,
Home maker as well as Salaried person.
4.4 PERSONAL INFORMATION
Qualification level % age
Diploma 5
Under graduate 17
Graduate 49
Post graduate 28
Doctorate 1
Table no. 4 Occupation level of the respondents
60
50
40
30
20
10
0
Diploma Under graduate Graduate Post graduate Doctorate
Fig no. 4 Occupation level of the respondents
INTERPRETATION – In this above figure, the students of Graduate and Post graduate
with 49% and 28% taken by this which they are respond regarding Brown bread by Bonn. The
student of Under graduate are just 15% and rest consumers are from Diploma and Doctorate.
4.5 PERSONAL INFORMATION
% age
Family level
Joint family 35
Nuclear family 65
Table no. 5 Family level of the respondents
70
60
50
40
30
20
10
0
Joint family Nuclear family
Fig no. 5 Family level of the respondents
INTERPRETATION – 35% are from Joint family consumers and rest are Nuclear family
consumers (65%) are ready to share their satisfaction level from the product of Brown bread.
Respondents % age
Shifting 26
Non- Shifting 27
4.7 Shifting from White bread to Brown bread
Table no. 7 Shifting from white bread to brown bread
27.2
27
26.8
26.6
26.4
26.2
26
25.8
25.6
25.4
Shifting Non- Shifting
Fig no. 7 Shifting from white bread to brown bread
INTERPRETATION – In this above Table and Graphs it is clear that Who are just using
White bread in their routine Out of 56% only 26% are ready to shift to Brown bread and 27%
are not ready to shift to Brown bread. They still want to carry the same bread.
4.9 Satisfaction level of Brown bread
Very satisfied Satisfied Neutral Unsatisfied Very
Unsatisfied
Overall 19 31 26 22 2
Quantity
Quality 25 27 26 19 3
Usage 11 35 31 17 6
Experience
Usage 8 31 27 22 10
Experience
Price 10 29 26 22 15
Table no. 9 Satisfaction level of Brown bread
40
35
30
25
20
15
10
0
Very satisfied Satisfied Neutral Unsatisfied Very Unsatisfied
Overall Quantity Quality Usage Experience Usage Experience Price
Table no. 9 Satisfaction level of Brown bread
INTERPRETATION – It is cleared that those who are using Brown bread they are very
satisfied and satisfied with Price, Quality, Quantity, Purchase experience and Usage
experience and those are not happy are standing in Neutral portion.
4.10 Performance of Brown bread
% age
Extremely well 33
Somewhat well 44
Extremely worse 10
Not at all 11
Table no.10 Performance of Brown bread
% age
Much better 33
Almost same 41
Somewhat worse 8
Don't know not used 18
50
45
40
35
30
25
20
15
10
0
Extremely well Somewhat well Extremely worse Not at all
Table no. 10 Performance of Brown bread
INTERPRETATION – According to 33% consumers Brown bread performs Extremely
well. The level of satisfaction of the consumers is 44% for those consumers Brown bread
perform Somewhat well and rest are not satisfied through the Brown bread.
4.11 Comparison of Brown bread With Competitors
Table no. 11 Comparison of Brown bread With Competitors
45
40
35
30
25
20
15
10
0
Much better Almost same Somewhat worse Don't know not used
Fig no. 11Comparison of Brown bread With Competitors
INTERPRETATION- From the above figure it is clear that the brown bread almost same
with the percentage of 41 and 33% of the consumers are told that Brown bread Much better with
another competitors product.
4.12 Recommended brown bread to others
% age
Yes 61
No 7
Maybe 26
Never 6
Table no. 12 recommend brown bread to others
70
60
50
40
30
20
10
0
Yes No Maybe Never
Fig no. 12 recommend brown bread to others
INTERPRETATION – According to it 61% are ready to recommend to others according to
their past experience. 6% are ready to recommend to others and rest consumers are in the
categories of Maybe, Never.
4.13 Rating to Brown bread
% age
Poor 18
Fair 20
Good 24
Very good 31
Excellence 7
Table no.13 Rating to Brown bread
35
30
25
20
15
10
0
Poor Fair Good Very good Excellence
Fig no.13 Rating to Brown bread
INTERPRETATION – According to above Table and Graphs 31% consumers are very
satisfied and provide very good to the Brown bread it means consumers are really satisfied with
Brown bread.
4.14 Consumer Preference regarding Small Brown pack
Particulars % age
Yes 74
No 26
Table no.14 Consumer Preference regarding Small Brown pack
80
70
60
50
40
30
20
10
0
Yes No
Fig no.14 Consumer Preference regarding Small Brown pack
INTERPRETATION – Those consumers are satisfied with the Brown bread are
ready to prefer to buy a small brown pack in future there are 60% + consumers with
Yes. There is very less percentage who having no need for small brown bread in future.
