THE POWER OF MEDIA
AND INFORMATION
Media and Information Literacy
HOW WELL DO YOU UTILIZE YOUR POWER
OF MEDIA AND INFORMATION?
• You can upload photos and videos, create your
own article or blogs, and share your thoughts and
opinions online. Share these publicly and you will
able to reach millions of people in the world.
These are contents that are being consumed by
other people, who are also capable to do the
same.
• However, this power comes with challenges. As
a consumer of information, you must understand
to determine which information are true and
correct. As a producer, you must make sure that
the information you disseminate is valid and
accurate.
“With great power, comes with great
responsibility.”
From the Movie-Comic Spiderman
POWER OF MEDIA AND INFORMATION
IN EDUCATION
• Media have been used to educate and to
be educated.
• Printed Media such as books and journals,
play key roles in the education formation of
the society.
• Students are provided with textbooks
mediate experiences imparting their
knowledge in various fields.
• Academicians write on journals to inform
other scholars about their latest discoveries
in specific areas.
• However, technology evolves, education
does too.
“Decades ago, when students were asked to do a
minor research, they had to go to library or to
conduct interviews to do it. If information was not
available in nearby areas, they had to travel far-off
places to gather information and to learn about
their research topic. Teachers, as information
providers, were often unchallenged because only a
few students could only study ahead of class
schedule.”
• Generally, in the previous decades,
knowledge was limited to those who seek
for it.
• Because of the rise of broadcast and new media,
various information are now available in just a tap of
phones or gadgets.
• Many school around the world, including Philippines
even utilize new media to create online classrooms.
• With this, Filipinos who are not able to attend
classrooms because of work or other reasons can still
be able to cope with their studies
• Because of the easy access of information, media
have forever changing education landscape.
But every progress have a corresponding
consequence.
• Because of the ease accesibility of information
in a medium, people neglect often the fact
that they can gather more information And
explore more rather than depending what is
on Media.
• Media dependency also yields a greater
number of students who are able to examine
information. They tend to trust the information
they gathered without using triangulation
method.
IN ECONOMY
• Power of media and information can also affect
country’s economy.
• The Business Process Outsourcing (BPO) industry—
business owned by foreign conglomerates— revolves
on media and information.
• Call centers (e.g., Convergys, Telstra, Accenture, etc.)
and foreign information technology, (e.g., IBM,
Facebook, Google, etc.) are some of the foreign
businesses which branch out from their root offices to
Philippines, outsourcing to Filipinos to cater their
clients abroad via new media.
• US-based globalization film Tholons, Inc., placed
Manila as second largest outsourcing destination in
the world (Vidaum, 2016). According to a Rappler
Article by Nikki Natividad (2015), approximately 900
thousand Filipino workers were employed in BPO
industry in 2013.
• Generally, media and information are significant parts
of economy. In 1962, UNESCO survey found out that
70% of the world lacked access to information.
• According to Media Development Investment Fund,
economic actors, such as government and private
businesses need accurate, valid, and new information
as bases for allocation of resources.
• Nonetheless, Philippine Economy is still
struggling. Compared to other Southeast
Asian Countries, Philippines has the slowest
internet connection speed, with only 3.54
mbps.
• Singapore’s internet speed is 65 mbps., being
second fastest internet speed next to Hong
Kong 77 mbps. If the Philippines hashe same
internet speed, national economy will surely
boost even greater.
IN POLITICS
“In June 30, 2016, all mass media company in the
country covered the first SONA of President Rodrigo
Duterte. Compared to past SONA of past leaders,
the television viewer of this SONA was less. However,
the commentaries on online media platform were
whooping. Filipinos, especially the “millenials” and
“Gen Z” or the younger generation were
exchanhing comments And participated discussions
over the internet, making the SONA more interactive
than the previous one.”
• Because Philippines is democratic country,
Filipinos have the right to participate in the
governance. People’s involvement connotes
the transfer of power and influemce to
communities.
• Filipinos are not only engaged, but also
participative in political issues.
• Government agencies also utilize and
disseminate information through new
information and communications technology
(ICT) to help connect the citizen with the
government better.
• Because of the democracy, media groups serves as a
fourth estate or the watchdogs of the government.
[Fourth estate generally refers to that serves an important forces
in a government. It was coined by Thomas Carlyle of Great
Britain in 1841, where the parliamentary government was
influenced by three estates, Carlyle referr3d the press before as
the fourth estate, the “irrepressible” and “incalulable” of all
estates.]
• These information teaches the mass to think rationally
and become effective agents of change. Mass
media encourage citizen engagement and
participatory governance.
• The information proliferated by media proved to a
Filipino that with their full cooperation, development is
attainable.
IN SOCIETY
• Approximately, 40 million Filipinos use social media
53 hours a week. Participants in the research say
that they use social media to communicate with
other people, with their relatives, to keep
company, to share new experience, to have fun,
etc.
• Almost every institute in Philippine Society, is
affected by media.
• Media, specifically the broadcast media and new
media, also opened doors for people of different
society to participate in McLuhan called “The
Global Village.”
• However, those benefits that media and
information bring to people also bring in a
number of challenges.
• As society becomes digitally smaller because
of the development of Global Village,
Filipinos slowly lose their cultural identities and
Filipinos tend to assimilate foreign cultures
morre, often disregarding their own.
INTEGRATION OF LEARNING
• In his book Media Effects (2008), W. James
Potter discussed the dimesions of media
effects that provide an expanded view on
how media affects Audiences.
• He also noted that those effects can be
viewed in an individual or macro
perspective.
• According to Potter, media effects can be
either immediate or long-term.
COGNITIVE
• The most pervasive; says that media can
affect what people know by planting ideas
and information into their minds.
EXAMPLE: knowledge, skills, etc.
BELIEF
• Related to the values and principles people
have in their lives due to the influence
brought by media.
EXAMPLE: philosophies, spiritual beliefs,
etc.
ATTITUDAL
• Evaluative judgements about the values set
by media.
EXAMPLE: ethics, cultural values, etc.
EMOTIONAL
• Refers to media’s capacity to trigger
audience’s emotions.
EXAMPLES: feeling sad after watching a
death of a protagonist.
PHYSIOLOGICAL
• Reaction of bodily systems to media
message(s).
EXAMPLES: high blood pressure or heart
rate when watching a horror film.
BEHAVIORAL
• Says that media can trigger an audience to
do an certain action.
EXAMPLES: buying a product after
watching commercial or advertisement on
Facebook.
