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Advertising To Children

This short text is a part of a Student's essay about advertising to children and it's effects on them.

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Alex Sterg
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21 views1 page

Advertising To Children

This short text is a part of a Student's essay about advertising to children and it's effects on them.

Uploaded by

Alex Sterg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Marketing And Advertising To Children

In an era of diverse marketing and advertising platforms,


entertainment and modern culture, children from all over the world
are exposed to a great number of marketing and advertising
activities.

Children represent a huge market for advertisers. In addition to


the purchasing spend they represent and the influence they exert
on their parents’ shopping decisions, children who have not yet
formed their tastes, desires and preferences become an ultimate
target for advertisers and remain as such throughout adulthood.

Children today enjoy wide access to technology and marketing


communications and it is evident that children are increasingly
media literate. Due to their vulnerability, inexperience and lack of
ability to critically reflect on the received information, advertisers
should be especially diligent in protecting these young consumers
from harmful, potentially deceptive and offensive information.

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