CCI PUBLICATION

MEDIA AND INFORMATION

LITERACY

QUARTER 1 – LESSON 1

Print, Broadcast, New Media

SCHOOL PROPERTY
NOT FOR SALE
 UNIT 2

TYPES OF MEDIA

In this lesson, you will understand the Print, Broadcast, New Media, and Media
Convergence and their importance.
 TYPES OF MEDIA
Alternative Delivery Mode UNIT 2-LESSON 2
Print, Broadcast, New Media
First Edition, 2016

Republic Act 8293, section 176 states that: No Copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of
such work for profit. Such agency or office may, among other things, impose as a
condition the payment royalties.

Borrowed materials (i.e. songs, stories, poems, picture, photos, brand names,
trademarks, etc.) included in this book are owned by their respective copyright
holders. Every effort had been exerted to locate and seek permission to use these
materials form their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.

Published by School Teaching Staff S.Y. 2020-2021

Development Team of the Module Author/s: RUWEN A. BAUTISTA

Approval: CRISTALYN FAITH R. ANDAYA, VP for Academics, School Principal
ditor: MIKEE C. MERCADO, Assistant School Principal
Reviewer/s: RUWEN A. BAUTISTA, Department Coordinator
ayout Artist:
MIKEE C. MERCADO, Assistant School Principal
IMOTHY PAUL M. ROBES, VP for Finance and Operations
Management Team:
ROBERTO ROBES, CEO / President
RISTALYN FAITH R. ANDAYA, VP for Academics, School Principal
NOEMIE B. VIADOR, Department Coordinator
RUWEN A. BAUTISTA, Department Coordinator

Printed in the Philippines by SJDM Cornerstone College, Inc

Office Address: 190 Libis II, City of San Jose del Monte Bulacan
Contact Number: 09176209757
Email Address: sjdmcornerstonecollege.inc@gmail.com
SCHOOL PROPERTY
NOT FOR SALE
 LESSON 1

PRINT, BROADCAST, NEW MEDIA

Learning Competencies: Compare and contrast how one particular issue or news is
presented through the different types of media (print, broadcast, online)

Learning Objectives: At the end of this module the learners must be able to:

a. Identify different type of media

b. Define media converge

c. Create a media message using text and words

WHAT I NEED TO KNOW

The key to appreciate information technologies and communication processes is

reading. If you don't know how to read very well, then you cannot thoroughly enjoy the

benefits of the information society. And when we say reading, we don't mean learning

how to distinguish your ABCs. Going beyond the basics, we also need to learn how to

decipher meanings embedded in media texts.

But first, in order to comprehend deeper meanings, we need to comprehend how

each medium of information and communication dissemination works with the image and

the written word. We will also touch upon how the written word is given new meaning

when it turns into the spoken word.

Even with the advent of the internet and social media, the printed book is still a

viable way getting information and being entertained by information. Reader from all

walks of life and form varying ages have their different favorites, publishing houses

continues to print books of various types to suit the needs and demands of different
 WHAT I KNOW

Pre-Test

Directions: Encircle the correct answer

1. It’s consisting of paper and ink, reproduced in a printing process that is

traditionally mechanical.
a. New Media c. Broadcast Media
b. Print Media d. Media Convergence
2. It’s content organized and distributed on digital platforms.
a. Broadcast Media c. Media Convergence
b. Print Media d. New media
3. It’s a radio and television that reach target audiences using airwaves as the
transmission medium.
a. Print Media c. Media Convergence
b. Broadcast Media d. New media
4. It allows media texts to be produced and distributed on multiple media devices.
a. Media Convergence c. Print Media
b. New Media d. Broadcast Media
5. It refers to something using digits, particularly binary digits.
a. Digital c. Print Media
b. New Media d. Broadcast Media
6. It is a printed publication usually issued daily or weekly consisting of folded
unstapled sheets and containing news, feature articles, advertisements, and
correspondence.
a. Newspaper c. Print Media
b. New Media d. Broadcast Media
7. Its a telecommunication medium used for transmitting moving images in
monochrome (black and white), or in color, and in two or three dimensions and
sound.
a. Newspaper c. Print Media
b. Television d. Broadcast Media
 WHAT’S IN

Type of Media

Directions: Write the following media formats on the board: books, newspaper,
television, Youtube, magazines, social network, radio, memeography, newsletter,

cellphone, journals, film/movie.

Print Broadcast New Media

WHAT’S NEW

The first newspapers were patronized by

merchants. As perennial travelers, they were very

interested on what was going on in various parts of the

world, both economically and politically. In the late

1600s, England's monarchy was subsumed under a

parliament, and the compelling need to accelerate its

commerce and naval activities made newspapers a

regular feature in the country. By 1700, the idea of a

free press, independent from the control of the

government, emerged as a strong rhetoric against

authoritarian states.
 WHAT IS IT

Print Media - media consisting of paper and ink, reproduced in a printing process that is
traditionally mechanical.

The common definition of print media implies that “consumption” of knowledge or

information in that form involves something that the reader touches or holds. You may
have also realized that in the current century, reading can be done just by looking at a
computer screen or the smaller mobile tablets or phones.

Newspapers Magazine Books

Broadcast Media – media such as radio and television that reach target audiences using
airwaves as the transmission medium

“The term broadcasting refers to the airborne transmission of electromagnetic audio

signals (radio) or audiovisual signals (television) that are readily accessible to a wide
population via standard receivers. Broadcasting is a crucial instrument of modern social
and political
organization."

Radio Television Telephone

New Media (Internet) – content organized and distributed on digital platforms.

Digital – refers to something using digits, particularly binary digits.

Using the sample infographic below, classify the content of the different media
types.

Social Media Computer Tablet

Media Convergence – means meeting at a point, it is synonymous to the words: join,

unite, intersect, merge, connect, coincide happens when different (two or more) media
sources join together.

It allows media texts to be produced and distributed on multiple media devices. It is

the ability to transform different kinds of media into digital code, which is then accessible
by range of devices.

Media convergence usually occurs in various platforms such as:

- Social Network - Learning Management System

- Product Advertisement - News Agency
- Multimedia Personality
 ASSESSMENT

Activity A:

Directions: Write if its Print Media, Broadcast Media, New Media, or Media
Convergence, on the blank space.

____________1. Newspaper _____________2. Tablet

____________ 3. Television _____________4. Smartphone

____________5. Telephone _____________6. Web browser

____________7. Social Media _____________8. Comics

____________9. Test paper _____________10. Pocketbook

____________11. Hangout _____________12. Playstore

____________13. Facebook _____________13. Messenger

____________15. Laptop _____________16. Computer

____________17. Books _____________18. Radio

____________19. YouTube _____________20. Instagram

Activity B:

Directions: Share your ideas about the following questions.

1. Explain how media convergence creates new opportunities for interactions

2. Describe how new technologies have led to the convergence of traditional and

new media.

3. Describe the use of one or two forms of new media to share knowledge and

information on a current issue in society.

 REFERENCES
Virginia P. Andres, Louis Mark N. Plaza, Conrado C. Rotor, Ph.D, Aurelio P. Vilbar, Ph.D,

Cheryl F. Villanueva, (2016) The Evolution of Traditional to New Media Teaching Guide for

Senior High School Media and Information Literacy Core Subject, Commission on Higher

Education

Olivia “Libay” Linsangan Cantor, (2016) Media Then and Now Media and Information

Literacy, Vibal Group, Inc.

Maria Jovita E. Zarate, (2016 First Edition) Communication Vis-à-vis Mas Communication

Media and Information Literacy, Rex Books Store, Inc.

Joel C. Yuvienco, (2017) Types of Media Media & Information Literacy, C & E Publishing, Inc.

https://www.dkfindout.com/us/more-find-out/special-events/how-is-book-made/

https://www.quora.com/Why-is-the-newspaper-an-example-of-print-media

https://www.quora.com/What-are-the-different-forms-of-print-media

https://www.slideshare.net/markjhonoxillo/types-of-media-78381986

https://www.cjfe.org/the_importance_of_radio_in_the_21st_century

https://www.yourdictionary.com/telephone

https://www.wordstream.com/social-media-marketing

http://technoneuse.blogspot.com/2018/06/classificationof-digital-computer.html

https://medium.com/trapica/top-10-examples-of-computer-vision-and-augmented-reality-

f2d47e18c707

https://www.slideshare.net/markjhonoxillo/types-of-media-78381986?from_action=save