WHAT I KNOW
1.A
2. A
3.C
4.D
5.A
WHAT I NEED TO KNOW
Activity 1: Video Analysis
Choose a short amateur video on youtube or on any platform which caught your
attention. It could be a short random clip, a music video, or an advertisement. Ask yourself
some of these questions:
1. How was the video created?
Kudos to the Director, the video is so good and very entertaining. I am enthralled.
2. What materials were used in producing the video?
They used a very high quality camera. They also used a green screen on some parts of the
video and the good thing is, I did not notice that they used a green screen until I saw the
behind the scene video of it.
3. What steps were made to make it more entertaining?
Since it’s a music video, the music and the people who sang it made it more entertaining.
4. What was included, and what was excluded?
WHAT I HAVE LEARNED
One basic principle in Media Literacy is that all media messages are constructed.
The first step in fully appreciating the constructedness of media and information messages
is to deconstruct. It means closely examining and taking apart the media message so that
its parts are exposed to you.
WHAT I CAN DO
Activity 3: ?
Identify the signs and symbols in your community that are used for a variety of purposes
to convey information (e.g. for directions, locations of attractions, etc.).
Describe the verbal and visual ‘languages’ used in these signs and symbols so they
are commonly understood by people in your community. Consider the use of font, stylized
images, design, etc.
Police officer’s badge and uniform are symbols of authority and law enforcement. The
sight of an officer in uniform or a squad car triggers reassurance in some citizens, and
annoyance, fear, or anger in others.
Disabled - a person sitting on a wheelchair. This is used to show disabled access.
Mandatory signs are in color blue. They give positive instructions, they tell you what to
do rather than what not to do.
Danger Identification Signs – these signs warn people of dangerous situation. Commonly
found on roadsigns and the back of long vehicles.
WHAT’S NEW
Activity 4: Guess What
Below are five (5) signs and symbols that are used to convey information (ex. directions,
locations of attractions, others). Identify each one. The first one serves as an example.
1. Superman
2. No U-Turn
3. Peace
4. Recycle
5. Infinity
WHAT’S MORE
Activity 5: Post Card
Below is a postcard of the Camiguin Province. Identify the key symbolic and technical
codes of it. What information about Camiguin is communicated through the use of these
codes? What information is omitted?
The color blue which was the postcard’s main backdrop represents serenity and calmness. The
sea is almost equal to rest and relaxation. The color green in the background represents the
province’s lush forest
WHAT I HAVE LEARNED
This lesson emphasizes that media codes and conventions are like the building blocks
of all the media around us. Codes are systems of signs which when put together create
meaning. There are three types of media codes: symbolic codes, technical codes and
written codes. Conventions, on the other hand, are the rules, habits or generally
accepted ways of doing things.
WHAT’S NEW
Activity 7: Film Titles
Scan a number of newspapers or use the Internet to access current film titles. Based
on the titles and the advertising for these films, what do you expect to see in each film? Who
do you think the target audience is for each of these films? Write your answer on the table
provided. The first one serves as an example.
Film Title
1. The Parademic
2. The Exorcist
What do you expect to see?
1. Scary stuff
2. Exorcism
Who are the target Audience?
1. Adults
2. Teen and Young adults
WHAT’S MORE
Activity 8: Film Advertisement
In many cinemas today, audiences watch advertisements before the feature film
begins. Based on the films in the previous exercise, what kind of ads would you expect to be
shown to the audiences before these films? Write your answer on the table provided. The first
one serves as an example.
Film Title
1. The Parademic
Who are the target Audience?
1. Adults
Possible advertisement
1. Covid-19 awareness, Coca Cola, Mobile Games
WHAT I HAVE LEARNED
This lesson connects the idea of media languages to the notion of audiences, producers
and other stakeholders. The audiences, being, the consumers of the media message while
the producers are the creators of such media message. On the other hand, other
stakeholders can be the libraries, archives, museums, internet and other relevant information
providers.
