IMPORTANT REMINDER: Please refrain from writing fluff.
TEST 1
Rewrite the following copies based on the given specifications and following established creative
copywriting guidelines and objectives. Kindly limit each rewritten copy to a maximum word count of 250.
With this, provide each a catchy headline that is not longer than six (6) words.
1. Tone: friendly, urgent, health-conscious, casual, enlightening, and intelligent
Buyer Persona/Target Audience:
• 20-40-year-old males and females
• Health-conscious, busy university students and young as well as middle-aged professionals whose
fast-paced, urbane lifestyle expose them to nutritionally-deficient fast-food eats and cheap, greasy
take-out meals every day.
• Hectic schedules keep them from making healthy, home cooked meals
• Understands the value of good health but find it hard to stick to a healthy lifestyle
Headline Keyword: Turmeric
Words to Avoid in the Copy and Headline: organic and healthy
We are firm believers in the transformative powers of turmeric. Our mission is to make this ancient healing
spice into a modern must-have, making it easier than ever to transform your health naturally. Our versatile,
all-natural wellness blends are easy to use, combining time-tested curative ingredients with modern
convenience and flavor.
Headline: A Vegan’s Golden Must-Have
Copy:
The current obsession with eating fresh and nutritional food has led people to transition their diets
into plant-based ones, specifically obsessing with avocado toasts, granola bowls, and turmeric
teas.
However, a vegan diet demands more time spent on meal preparation, posing a struggle for
everyone, especially those living a fast-paced and urbane lifestyle.
Of course, the dedication towards vegan diets pushes people to become more inventive with their
meals by simply acquiring natural foodstuffs that can easily be mixed into their meals or
beverages.
One of the nutritious superfoods which become a vegan’s golden must-have is turmeric, a 4000-
year-old spice hailing from Southeast Asia best-known for its anti-inflammatory properties.
What About This Golden Wonder?
Turmeric, notable for its orange-yellow color and a cousin to ginger, is more than just an ingredient
in making curry as it is now hailed as a superfood containing antioxidant and antibacterial
properties.
Along with other superfoods, turmeric is encouraged to be included in one’s nutritional diet as it
contains an active compound called curcumin, beneficial in treating chronic pains and
inflammation.
A Versatile Addition to Your Diet
The best part about turmeric is its versatility for its consumption.
Either in powder or liquid form, turmeric can be easily mixed into one’s diet, allowing people to
keep up with their fast-paced lifestyle while still acquiring the right amount of nutrition.
As such, our versatile and all-natural wellness blends are easy to use, allowing you to take in all
the beneficial properties turmeric has to offer!
2. Tone: friendly, sophisticated, casual, caring, smart, and practical
Buyer Persona/Target Audience:
• 20-50-year-old females
• More health-conscious than they are beauty-conscious
• Loves being outdoors or regularly spends time outdoors
• Applies little to no makeup
• Young university students, young urban professionals, and middle-aged professionals belonging to
the middle-class bracket of society
• Wants trustworthy, quality, budget-friendly products that may not necessarily be signature brands
Headline Keyword: Face Cream
Words to Avoid in the Copy and Headline: organic, affordable, and hydrating
Our water-light formula utilizes efficacious levels of an advanced sun filter system and pollution-protecting
technology to help defend skin against environmental aggressors, including UVA/UVB rays, skin-damaging
pollutants, and free radicals. Tested in humid conditions, our refreshing, lightweight formula provides an
instant cooling sensation. Our hydrating, fast-absorbing aqua gel helps protect against premature skin
aging, visibly reduce pores, and leave skin shine-free, smooth, and evenly toned.
Headline: ___________________________________________
Copy:
As health and wellness came into focus, the beauty industry shifted from colored cosmetics to
hygiene-focused beauty products such as face creams and serums.
Accordingly, the growing relationship between people and their wellness has encouraged them to
focus more on beauty products that are good for their skin.
Yet, as more and more skincare products are launched these days, it is easy to be overwhelmed
about what to use while considering the costs.
For some, they stick to the basic skincare regimen, highlighting the importance of moisturizing in
the process.
As such, more people patronize face creams with hero ingredients that help protect the skin from
premature aging.
Moisturize Your Way To Clear Skin
The most important step in the entire regimen is moisturizing your face.
Face creams take center stage as they contain ingredients that help keep the moisture and
elasticity of the skin, preventing or reducing age spots, fine lines, and even wrinkles.
As the world slowly eases out of lockdown and isolation, this only means that people will now have
to brace for pollution and harsh rays from the sun.
Accordingly, day creams prove efficient in providing both hydration and protection for the skin.
The Budget-Friendly Protection Your Skin Needs
While choosing a face cream with the right ingredients is crucial in maintaining healthy skin, most
women find it difficult to choose the right product while taking their budget into consideration.
With our life-changing face cream, your skin gets to enjoy quality ingredients at a reasonable price!
TEST 2
Rewrite the following bullet descriptions using the same format and highlighted keywords. The tone is
exciting and lively. Be creative, but stay on-point. Each description has a 230-character limit, including
punctuations and spaces, and a key benefit (in all caps) not longer than six (6) words but not fewer than
two (2) words.
ABOUT THE PRODUCT
• POWERFUL ANTIAGING SERUM – The Marine Actives-S of Elysium anti wrinkle serum set it apart
from the rest. This powerhouse combination of sea-based ingredients gives you that firm, supple,
and youthful complexion you’ve always dreamed of.
• REPLENISHES MOISTURE – Keep your skin in tip-top shape by applying our anti aging serum for face
every day. Your skin absorbs it quickly, and it works immediately. It goes deep into the skin’s layers
to restore moisture, giving you a dewy, firm complexion.
• BOOSTS RESILIENCE – When used regularly, Elysium antiaging skin care increases elastin.
Therefore, you can say goodbye to that tight, dry feeling while enjoying a healthier and more
resilient skin that’s less prone to inflammation.
• IMPROVES NATURAL RADIANCE – The way to achieve that radiant, flawless skin is by increasing
your skin’s optical density. Make this your reality by massaging Elysium nourishing antioxidant
serum for face daily just before applying day or night cream.
• MAKES SKIN SOFT AND SMOOTH – Say goodbye to rough, uneven-toned skin forever once you
start using our face serum anti aging regularly. Its nutrient-rich Marine Actives improve texture and
resilience, giving you that enviably soft and smooth complexion.
REWRITTEN
ABOUT THE PRODUCT
• POWERFUL ANTI-AGING SERUM – Looking radiant and youthful has never been this easy with the
help of our product’s powerhouse combination of sea-based ingredients
• REPLENISHES MOISTURE – Keep your skin in tip-top shape by applying our anti aging serum for face
every day. Your skin absorbs it quickly, and it works immediately. It goes deep into the skin’s layers
to restore moisture, giving you a dewy, firm complexion.
• BOOSTS RESILIENCE – When used regularly, Elysium antiaging skin care increases elastin.
Therefore, you can say goodbye to that tight, dry feeling while enjoying a healthier and more
resilient skin that’s less prone to inflammation.
• IMPROVES NATURAL RADIANCE – The way to achieve that radiant, flawless skin is by increasing
your skin’s optical density. Make this your reality by massaging Elysium nourishing antioxidant
serum for face daily just before applying day or night cream.
• MAKES SKIN SOFT AND SMOOTH – Say goodbye to rough, uneven-toned skin forever once you
start using our face serum anti aging regularly. Its nutrient-rich Marine Actives improve texture and
resilience, giving you that enviably soft and smooth complexion.
Test 3
Write an EBC copy for the product featured in this link https://www.amazon.com/Toothpowder-Re-
Mineralizes-Strengthens-Life-Organics/dp/B00NWVTPW8. Please, feel free to do more research and add
details you think will be relevant to the overall copy.
