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M Commerce

M-Commerce, or mobile commerce, involves buying and selling goods and services through wireless handheld devices like smartphones and tablets. It has evolved since its inception in 1997, with various types including mobile shopping, banking, and payment platforms. M-Commerce offers advantages such as mobility and convenience, but also faces challenges like limited device capabilities and security concerns.

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22 views12 pages

M Commerce

M-Commerce, or mobile commerce, involves buying and selling goods and services through wireless handheld devices like smartphones and tablets. It has evolved since its inception in 1997, with various types including mobile shopping, banking, and payment platforms. M-Commerce offers advantages such as mobility and convenience, but also faces challenges like limited device capabilities and security concerns.

Uploaded by

alokt1080
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Introduction of M-Commerce

➢ M-Commerce is the buying and selling of goods and


services through wireless handheld devices.
➢ M-Commerce is the process of paying for services
using a mobile phone or personal Organizer.
➢ M-Commerce activities are performed with the help
of mobile devices-
▪ Smartphones
▪ Tablets ,PDA’s(Personal digital Assistant
In Simple Word:-

M-Commerce
=
E-Commerce
+
Wireless Web
History of M-Commerce

✓ Mobile Commerce Services were first delivered in 1997, when the first two mobile-phone
enabled Coca Cola vending machines were installed in the
Helsinki area in Finland.

✓ The M-Commerce server developed in late 1997 by


Kevin Duffey at Logica .

✓ Since the launch of the iphone , mobile Commerce has


moved away from SMS systems and into actual.
Types of M- Commerce

❑Mobile Shopping
❑Mobile Banking
❑Mobile Payment Platforms
Coding
Example of hotel menu order
M-Commerce from the Customer’s point of View

❖ The customer wants to access information, goods and services anytime in anyplace
on his mobile device.
❖ He can use his mobile device to purchase tickets for events or public transports,
pay for parking, download content and even order books and CDs.
❖ He should be offered appropriate payment methods.
❖ The future development of the mobile telecommunication sector is heading
more and more towards value-added services.
❖Innovative services scenarios will be needed that meet the customer’s expectations
and business models that satisfy all partners involved.
Attributes of Mobile Commerce

• Ubiquity
• Convenience
• Interactivity
• Personalization
• Localization
Services and Applications

➢ Mobile ticketing
➢ Mobile Money Transfer
➢ Content purchase and delivery
➢ Information services
➢ Mobile banking
➢ Mobile Browsing
➢ Mobile Purchase
➢ Mobile marketing and advertising
Advantages of M-Commerce

❑Mobility
❑Broad Reach
❑Ubiquity
❑Convenience
❑Instant Connectivity
❑Personalization
Disadvantages of M-Commerce

❑Mobile devices offer limited capabilities


❑The heterogeneity of devices
❑Mobile device are more prone to theft and
destruction
❑Communication
Mobile Services Scenarios
➢ Financial Services.
➢ Entertainment.
➢ Shopping.
➢ Information Services.
➢ Payment.
➢ Advertising.
➢ Communication
Conclusion

▪ The core of M-Commerce is the use of a terminal (telephone, PDA, PC devices)


and public mobile network to access information and conduct transactions
that result in the transfer of value in exchange for information , services or goods.

▪ Mobile Commerce refers to any transaction with monetary value that is conducted
via a mobile telecommunications network.

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