Introduction to

multimedia
INTRODUCTION
WHAT IS ?

MULTI MEDIA
Many or more Medium of
than one Communication
MULTIMEDIA
 Multimedia is media and content that uses a combination of
different content forms.

 The term is used in contrast to media which only use traditional forms
of printed or hand-produced material.

 Multimedia includes a combination of

 Text
 Audio
 Still images
 Animation video
 Interactivity content forms.
HISTORY
 HISTORY
The term “MULTIMEDIA” was first used by BOB GOLDSTEIN in July
1996 to promote opening of his light works.

In 1970s the term was used to describe presentations consisting of multi-
projector slide shows timed to an audio track.

In 1990s ‘multimedia ‘ took on its current meaning.

TAY VAUGHAN declared “Multimedia as combination of text, graphic art,

sound, animation, and video that is delivered by computer.
CONT.
In common usage, the term multimedia refers to an electronically
delivered combination of media including video, still images, audio, text
in such a way that can be accessed interactively.

Computers marketed in 1990s were referred to as “MULTIMEDIA

COMPUTERS” because they contained a CD-ROM drive.
FEATURES OF MULTIMEDIA
Text Audio Pictures

Video Animation Interactivity

 TEXT
Text is the most widely used and flexible means of
presenting information on screen and conveying ideas.

Text is an essential aspect of presenting the information.

Like each element of the multimedia design, effective use

of text can either direct users/readers attention or divert it.
AUDIO
Audio refers to sound. Multimedia can include files which
contain sounds.

Multimedia presentations often have some audio tracks which

makes it easier for people to understand.

Multimedia phones have music players to run audio music.

Various audio software include VLC media player, real player,

etc.
 PICTURES
Pictures(images) is a two-dimensional screen display, and
as well as a three-dimensional, such as
a statue or hologram.

Graphs, pie-charts, painting etc. all come under images.

Images are a very useful feature of multimedia.

Multimedia presentation uses pictures or clip-art to make
people understand.

Various file formats of images are .jpg, .png, .gif etc.

 VIDEO
 A video is unedited material as it had been originally filmed
by movie camera or recorded by a video camera.

 The embedding of video in multimedia applications is a powerful

way to convey information which can incorporate a personal
element which other media lack.

 Video enhances, dramatizes, and gives impact to your multimedia

application.

 The advantage of integrating video into a multimedia presentation

is the capacity to effectively convey a great deal of information in
the least amount of time.
 ANIMATION

Animation is the rapid display of a sequence of images of 2-D or 3-D

artwork or model positions in order to create an illusion of
movement.

The effect is an optical illusion of motion due to the phenomenon

of persistence of vision.

Animation adds visual impact to the multimedia project.

Animation are used in cartoons, scientific visualization.

 INTERACTIVITY

Interactivity can be termed as the dialog that occurs between

an individual and a computer program.

Interactive multimedia refers to the multimedia applications

that allow users to actively participate rather than being
passive recipients of information.

Technologies such as DVDs and digital TV are classic examples

of interactive media devices, where a user can control what
they watch and when.
MULTIMEDIA TODAY
 Multimedia and its related applications have almost
become synonymous with modern technology.

 Multimedia makes our life easier several times fold. It is

through multimedia that mobile phones can be used for
a number of purposes.
 With the introduction of newer generation of mobile phones and
more advanced communication protocols, the number of
multimedia uses that your phone can be put to keeps growing.

 Video conferencing which enables people across global borders to

communicate with each other in real time is an excellent example of
how multimedia has benefited the world of communications and
telephony.
FUTURE OF MULTIMEDIA
SCOPE OF MULTIMEDIA
The technology of multimedia design utilizes various
features like animation, video, graphics, audio and sound to
impress the users.

Multimedia technology is used for 3D cinema applications

and mobile 3DTV environments.

Animation is also being used in titling films, creating

special effects or in web entertainment programs. Thus
scope of animation is huge in context to market.
In the field of education multimedia is being used
extensively especially for online courses and trainings.

Multimedia is also used in advertising purposes.

ADVANTAGES
 ADVANTAGES
Multimedia enhances the effect of text presentations.

Improves the quality of presentation and retains the attention of audience.

It can be used for educational as well as entertainment purpose.

 It is quick and easier to operate for the instructor.

Multimedia presentations can be modified very easily.

Multimedia is Entertaining as Well as Educational.

DISADVANTAGES
Disadvantages
Non-interactive – if one-way, no feedback.

Complex to create.

Time consuming.

Use of multimedia is expensive.

USES
COMMERCIAL
 Much of the electronic old and new media used by commercial artists is
multimedia.
 Exciting presentations are used to grab and keep attention in advertising.

ENTERTAINMENT AND FINE ARTS

 Multimedia is heavily used in the entertainment industry, especially to
develop special effects in movies and animations.
 Multimedia games are also very popular.
EDUCATION
 Multimedia is used to produce computer-based training courses.
 Edutainment is an informal term used to describe combining education with
entertainment, especially multimedia entertainment.

ENGINEERING
 Software engineers may use multimedia in Computer Simulations.
 Multimedia for software interfaces are often done as a collaboration between creative
professionals and software engineers.
CONCLUSION
Design could benefit tremendously from open and collaborative
multimedia research.

Multimedia and graphics can be a very effective tool to

communicate, educate, compel, and convince you and/or your
audience.

 Multimedia can help to gain and hold attention, make points

clearer, stimulate discussion, and in general, enhance the learning
process, if it also includes the appropriate human elements.