Style guide
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Index
1 – Logo
> Logo elements
> Condition of use and dimensions
> Colors
> Font
> Various applications
> Dont’s
2 – Visual style
> Graphic elements
> Typography
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1 – LOGO
> Logo elements
LOGOGRAM: the most important part of the Mutable Instrument Logo is the
stylized representation of the Indian goddess Saraswati. She represents the field
in which MI is active, i.e. music.
LOGOTYPE: the second element is the name of the company. The accent lays on
the word “Mutable”.
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> Conditions of use and dimentions
Standart on beige On white
On black
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Dimentions for printing
Below are the suggested sizes for the logo on printed media. The logo may
be bigger than the proposed standard size but should not be smaller than the
minimum one.
Standart 100%
20 mm
20 mm
Medium dimentions
15 mm 15 mm
Minimun dimentions
10 mm 10 mm
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Dimentions for silkscreening and laser engraving
Below are the suggested sizes for silkscreening and engraving on cases and
frontpanels.
Standart 100%
20 mm
20 mm
Medium dimentions
15 mm 15 mm
Minimun dimentions
10 mm 10 mm
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> Colors
Mutable Instruments’ corporate design is characterized by 4 colours.
The colours magenta and green are used to highlight important
elements (such as the word Mutable in the logo). The colour beige is
only used for backgrounds. Magenta should never be used on black/
dark backgrounds.
Black c0 m0 y0 k100
Web #00000
Magenta c22 m100 y63 k10
Pantone 214 U / 215 C
Web #B31748
Green c85 m35 y51 k12
Pantone 327U / C
Web #1A7877
Beige c4 m4 y6 k0
Web #F2EFE9
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> Font
Mutable Instruments’ corporate font is the DIN. The logo uses the bold cut for the
word Mutable and the light for Instruments
DIN Pro Bold
d
ABCDEFGHIJKLMN
d OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
DIN Pro Light
ABCDEFGHIJKLMN
d
OPQRSTUVWXYZ
d abcdefghijklmn
opqrstuvwxyz
1234567890
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> Various applications
Below are a series of possible uses of the logo. It is possible to use both the
vertical and the horizontal versions, depending on the context and the space
available.
Horizontal version of the logo on various backgrounds
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Logo with Magenta highlight on beige background
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Monochrome version of the logo on white background
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Monochrome version of the logo on black background
Special version of the logo for Monochrome logo on card-
engraving and silkscreening. board
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> Dont’s
Below is a list of uses that are not allowed.
Don’t strech the logotype, the logogram or both.
Don’t change the positions of the logotype or the logogram
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Don’t use magenta on black
Don’t change the logogram’s Don’t change the logo-
colours type’s colors
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2 – VISUAL STYLES
> Graphic elements
Below you will find all the graphic elements that compose the Mutable
Instrument visual identity. These can and should be used in all applications.
Paper texture. Should be used as a background element
Website graphic elements example
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Simple Indian-style dingbats. These should be used in conjunction with
headlines and to emphasize text blocks
Elaborate shapes, these should be used on backgrounds only
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dividers
Shruthi
Product icons. Each product has its own logo.
Shruthi Shruthi
Midipal
Shruthi
Midipal Midipal
Ambika
Midipal
Ambika Ambika
Anushri
Ambika
Anushri Anushri
Anushri
New icons should be consistent with
the overall design. For example:
shop cart icon
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2 – VISUAL STYLES
> Typography
The font DIN has to be used on all graphical applications
DIN Pro Regular
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmn
opqrstuvwxyz
1234567890
DIN Pro Light DIN Pro Medium
ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmn abcdefghijklmn
opqrstuvwxyz opqrstuvwxyz
1234567890 1234567890
DIN Pro Bold DIN Pro Black
ABCDEFGHIJKLMN ABCDEFGHIJKLMN
OPQRSTUVWXYZ OPQRSTUVWXYZ
abcdefghijklmn abcdefghijklmn
opqrstuvwxyz opqrstuvwxyz
1234567890 1234567890
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DIN Pro Light has to be used for product names
Shruthi
Frontplates
Midipal
Ambika
Capital DIN Pro Regular on bright backgrounds
Capital DIN Pro Medium on dark ones
Anushri
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