Formalism Approach
Feminism Approach
The anti-smoking campaign poster is
designed to appeal to the smokers to quit
from smoking. The poster works against the
allure of cigarettes and upsets the routine
presence in popular smoking culture.
This poster uses negative images
concerning bad effects of the cigarette. It
sends messages that using tobacco may
harm other people. It emphasize that second-
hand smoke harms non-smokers due to
person who use tobacco. On the other
element of the poster, this uses sophisticated
graphic design techniques to encourage the
viewer to stop smoking. The entire image
of
the woman metaphorically illustrates the
need to "break the habit" of smoking, a
common mantra in smoking cessation
campaigns. While the tagline compliments to
the woman‟s image, it also strikes a strong
message why is there a need to quit from
smoking.
Reflecting the style and polish of this
campaign, this poster is significant because
it provides a graphic illustration for the
behavioral change it advocates. The poster
calls for control of nicotine addiction, offering
a liberating and implicitly empowering
outcome.
The anti – smoking campaign poster
concerns with the harmful effects of
smoking. This is designed to create an
association between the smoking
behavior and its ultimate consequences.
In the poster, the man portrays the
role of the smoker and a woman‟s image
is used to portray the effects of cigarette
use. The idea of using of woman‟s image
as suggests that women are more prone
to the effect of cigarette use than men.
Thus, in this element, the poster
contradicts to what is really the culture of
smoking in the society. As the study
shown, about 35 percent of men in
developed countries smoke (Mackay and
Eriksen, 2002). For women, the pattern is
reversed, about 9 percent in developed
countries smoke. The beauty of the
woman countenance attracts audience
specially men. This really supports the
idea of marketing which women images
are used to attract men clients.
Indeed, this campaign poster does
not only effectively deliver the message,
but it also shows the attributable role of
women in the society as a driving force to
motivate smokers from quitting cigarette
use.
A. TREES
If the first thing you see are trees and/or tree trunks, there is a large possibility you are an extrovert. You show kindness to
strangers and are polite to those you know, but you have a limit and there are two things you won’t tolerate: being pushed
around or mocked.
You are a sensitive soul who shows compassion to others. You pretend not to really care, but the truth is that you care greatly
what they think of you.
Even though you surround yourself with people you consider to be friends, you know deep down in your heart that only a few
of them are sincere and authentic. You come across as a sensitive person, but make no mistake- you are as strong as they
come. You are also extremely intuitive and when it comes to showing your true emotions you would rather hide them than put
them on display.
In addition, you tend to not trust people very easily. You are a mystery to some people, and they’ll never figure out what’s
going on in your mind. You have a tendency to say ‘yes’ to new opportunities, making sure you succeed in anything you put
your mind to.
B. ROOTS
If you noticed roots first, you are likely an introvert. Acknowledging your mistakes and accepting constructive criticism is
what helps you to improve yourself for the future.
At first, when people meet you, their first impression of you is usually wrong. It’s likely you’ve heard “when I met you I
didn’t think I’d like you,” or “when I first met you I thought ___” countless times. However this impression changes when
they get to know you and they start to realize you are extremely wise, and have tons of personality. It’s really not your fault
you give off a different vibe at first- we all have walls for a reason after all.
You are someone who is incredibly diligent with tasks. If you want to accomplishing something, you will. You have morals
and principles which you use as a guide to live by. This has made you the kind of person who knows what they want and will
achieve success in life because of this clarity.
When people get to know the real you, it becomes obvious you are an independent and responsible person who always strives
to be a better version of themselves. You suffer from low self-esteem sometimes, but you have genuine friends who remind
you of how amazing you truly are when you need to be reminded of it.
C. LIPS
If lips are what you first saw when you looked at the image, you are a simple and quiet person. You prefer an average life
which is not complicated by unnecessary commotion to find fulfillment. You are very flexible in your thoughts and manners
and always go with the flow.
You are wise and also sometimes naive as your thoughts are not malicious and you always have good intent. You may be
perceived as weak and in need of help but in reality that is not true. You have strength in dealing with problems on your own
without the help of anyone.
Here's why you should not GOSSIP AND JUDGE:
In Ancient Greece, Socrates had a great reputation of wisdom. One day, someone came to find the great philosopher and said
to him:
- Do you know what I just heard about your friend?
- A moment, replied Socrates. Before you tell me, I would like to test you the three sieves.
- The three sieves?
- Yes, continued Socrates. Before telling anything about the others, it's good to take the time to filter what you mean. I call it
the test of the three sieves. The first sieve is the TRUTH. Have you checked if what you're going to tell me is true?
- No, I just heard it.
- Very good! So, you don't know if it's true. We continue with the second sieve, that of KINDNESS. What you want to tell me
about my friend, is it good?
- Oh, no! On the contrary.
- So, questioned Socrates, you want to tell me bad things about him and you're not even sure they're true? Maybe you can still
pass the test of the third sieve, that of UTILITY. Is it useful that I know what you're going to tell me about this friend?
- No, really.
- So, concluded Socrates, what you were going to tell me is neither true, nor good, nor useful. Why, then, did you want to tell
me this?
"Gossip is a bad thing. In the beginning it may seem enjoyable and fun, but in the end, it fills our hearts with bitterness and
poisons us, too!"
