Introduction to Multimedia
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What is Multimedia?
Derived from the word “Multi” and “Media”
Multi
Many, Multiple,
Media
Tools that is used to represent or do a certain
things, delivery medium, a form of mass
communication – newspaper, magazine / tv.
Distribution tool & information presentation – text,
graphic, voice, images, music and etc.
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Definition of Multimedia
Multimedia is a combination of text,
graphic, sound, animation, and video
that is delivered interactively to the user
by electronic or digitally manipulated
means.
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Elements of Multimedia
GRAPHIC /
TEXT Still Images
TEXT
VIDEO
AUDIO
ANIMATION
A broad term for something that contains words to express
something.
Text is the most basic element of multimedia.
A good choice of words could help convey the intended message
to the users (keywords).
Used in contents, menus, navigational buttons
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Elements of Multimedia
GRAPHIC /
TEXT Still Images
GRAPHIC
VIDEO
AUDIO
ANIMATION
Two-dimensional figure or illustration
Could be produced manually (by drawing, painting,
carving, etc.) or by computer graphics technology.
Used in multimedia to show more clearly what a
particular information is all about (diagrams, picture).
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Elements of Multimedia
GRAPHIC /
TEXT Still Images
AUDIO
VIDEO
AUDIO
ANIMATION
Produced by vibration, as perceived by the
sense of hearing.
In multimedia, audio could come in the form of
speech, sound effects and also music score.
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Elements of Multimedia
GRAPHIC /
TEXT Still Images
ANIMATION
VIDEO
AUDIO
ANIMATION
The illusion of motion created by the consecutive
display of images of static elements.
In multimedia, animation is used to further enhance /
enriched the experience of the user to further
understand the information conveyed to them.
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Elements of Multimedia
GRAPHIC /
TEXT Still Images
VIDEO
VIDEO
AUDIO
ANIMATION
Is the technology of capturing, recording, processing,
transmitting, and reconstructing moving pictures.
Video is more towards photo realistic image sequence /
live recording as in comparison to animation.
Video also takes a lot of storage space. So plan carefully
before you are going to use it.
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Interactive Multimedia
When the user is given the option of
controlling the elements.
Hyper Media
A combination of hypertext, graphics,
audio, video, (linked elements) and
interactivity culminating in a complete,
non-linear computer-based experience.
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Example
Interactive Multimedia
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Example
Hyper Media
Main Page
1. Video link
2. Image link
3. Audio Link
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Linear VS Non-Linear
LINEAR
A Multimedia Project is identified as Linear when:
It is not interactive
User have no control over the content that is being showed to
them.
Example:
A movie
A non-interactive lecture / demo show
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Linear VS Non-Linear
NON-LINEAR
A Multimedia Project is identified as Non-Linear when:
It is interactive
Users have control over the content that is being showed to them.
Users are given navigational control
Example:
Games
Courseware
Interactive CD
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Authoring Tools
Use to merge multimedia elements (text,
audio, graphic, animation, video) into a
project.
Designed to manage individual multimedia
elements and provide user interaction (if
required).
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Authoring Tools
Example:
Macromedia
Authorware
Macromedia
Director
Macromedia
Flash
Microsoft
Power Point
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Applications of Multimedia
There are a number of fields where
multimedia could be of use. Examples
are:-
Business
Education
Entertainment
Home
Public Places
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Applications of Multimedia
Business
Use and Applications
Sales / Marketing Presentation
Trade show production
Staff Training Application
Company Kiosk
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Applications of Multimedia
Education
Use and Applications
Courseware / Simulations
E-Learning / Distance Learning
Information Searching
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Applications of Multimedia
Entertainment
Use and Applications
Games (Leisure / Educational)
Movies
Video on Demand
Online
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Applications of Multimedia
Home
Use and Applications
Television
Satellite TV
SMS services (chats, voting, reality TV)
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Applications of Multimedia
Public Places
Use and Applications
Information Kiosk
Smart Cards, Security
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Multimedia Products
1. Briefing Products
2. Reference Products
3. Database Products
4. Education and Training Products
5. Kiosk
6. Entertainment and Games
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Multimedia Products
Briefing Products
• Small, straightforward, linear products used to present
information quickly and concisely.
• Example:
Corporate Presentation
Sales Presentation
Educational Lectures
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Multimedia Products
Reference Products
• Often used for answering specific questions or for general browsing of
information. (stored on CD/ DVD ROM)
• 2 Basic classes of reference product:
Generalized Content (dictionary/encyclopedia)
Broad treatment of content at a limited depth
Detailed Content
Focus on specific area and provide extensive information.
• Examples are electronic forms of:
Encyclopedia, Dictionaries, Cookbooks, Historical,
Informative, Scientific surveys.
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Multimedia Products
Database Products
• Similar to reference product in a sense that large amount of information
are made available to the end user.
• Focus on storing and accessing the actual data (multimedia data such
as text, graphic, audio, animation and video)
• Examples are:
Google Search
Google Earth
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Multimedia Products
Education and Training Products
• Similar to textbook or training manuals but have added media such as
audio, animation and video.
• Make up a significant share of the multimedia market ranging from pre-
kindergarten to postgraduate offerings from technical to corporate
training products.
• Shares the same characteristics as
Reference Product
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Multimedia Products
Education and Training Products
• Example
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Multimedia Products
Kiosk Products
• A product which is usually stationed at public places and allow the user
to find information interactively and also other types of transaction.
• Characteristics of Kiosk Products:-
Limited target users and usage.
User friendly and easily used by user.
Fast response.
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Multimedia Products
Entertainment & Games
• Most popular
• Shipped in the form of Interactive CD / DVD ROM.
• Characteristics of E & G Products:-
Immersive.
Requires constant feedback and interaction with the user.
Challenging and sometimes intriguing for user
Enabled online play for more than one user experience.
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End
Thanks!
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