Chapter One
Introduction to Multimedia
What is Multimedia?
• Derived from the word “Multi” and “Media”
– Multi
• Many, Multiple,
– Media
• Tools that is used to represent or do a certain things,
delivery medium, a form of mass communication –
newspaper, magazine / tv.
• Distribution tool & information presentation – text,
graphic, voice, images, music and etc.
Definition of Multimedia
• Multimedia is a combination of text, graphic,
sound, animation, and video that is
delivered interactively to the user by
electronic or digitally manipulated means.
GRAPHIC
TEXT
VIDEO
AUDIO
ANIMATION
Elements of Multimedia
GRAPHIC
TEXT
TEXT
VIDEO
AUDIO
ANIMATION
A broad term for something that contains words to express
something.
Text is the most basic element of multimedia.
A good choice of words could help convey the intended message
to the users (keywords).
Used in contents, menus, navigational buttons
Elements of Multimedia
GRAPHIC
TEXT
TEXT
VIDEO
AUDIO
ANIMATION
Example
Elements of Multimedia
GRAPHIC
TEXT
GRAPHIC
VIDEO
AUDIO
ANIMATION
Two-dimensional figure or illustration
Could be produced manually (by drawing, painting,
carving, etc.) or by computer graphics technology.
Used in multimedia to show more clearly what a
particular information is all about (diagrams, picture).
Elements of Multimedia
GRAPHIC
TEXT
GRAPHIC
VIDEO
AUDIO
ANIMATION
Example
Elements of Multimedia
GRAPHIC
TEXT
AUDIO
VIDEO
AUDIO
ANIMATION
Produced by vibration, as perceived by the
sense of hearing.
In multimedia, audio could come in the form of
speech, sound effects and also music score.
Elements of Multimedia
GRAPHIC
TEXT
AUDIO
VIDEO
AUDIO
ANIMATION
Example
Elements of Multimedia
GRAPHIC
TEXT
ANIMATION
VIDEO
AUDIO
ANIMATION
The illusion of motion created by the consecutive
display of images of static elements.
In multimedia, animation is used to further enhance /
enriched the experience of the user to further
understand the information conveyed to them.
Elements of Multimedia
GRAPHIC
TEXT
ANIMATION
VIDEO
AUDIO
ANIMATION
Example
Elements of Multimedia
GRAPHIC
TEXT
VIDEO
VIDEO
AUDIO
ANIMATION
Is the technology of capturing, recording, processing,
transmitting, and reconstructing moving pictures.
Video is more towards photo realistic image sequence /
live recording as in comparison to animation.
Video also takes a lot of storage space. So plan carefully
before you are going to use it.
Interactive Multimedia
• When the user is given the option of
controlling the elements.
Hyper Media
A combination of hypertext, graphics,
audio, video, (linked elements) and
interactivity culminating in a complete,
non-linear computer-based experience.
Example
• Interactive Multimedia
Example
• Hyper Media
Main Page
1. Video link
2. Image link
3. Audio Link
Linear VS Non-Linear
LINEAR
A Multimedia Project is identified as Linear when:
It is not interactive
User have no control over the content that is being showed to
them.
Example:
A movie
A non-interactive lecture / demo show
Linear VS Non-Linear
NON-LINEAR
A Multimedia Project is identified as Non-Linear
when:
It is interactive
Users have control over the content that is being showed to them.
Users are given navigational control
Example:
Games
Courseware
Interactive CD
Importance of Multimedia
• There are a number of fields where
multimedia could be of use. Examples are:-
– Business
– Education
– Entertainment
– Home
– Public Places
Importance of Multimedia
• Business
– Use and Applications
• Sales / Marketing Presentation
• Trade show production
• Staff Training Application
• Company Kiosk
Importance of Multimedia
• Education
– Use and Applications
• Courseware / Simulations
• E-Learning / Distance Learning
• Information Searching
Importance of Multimedia
• Entertainment
– Use and Applications
• Games (Leisure / Educational)
• Movies
• Video on Demand
–Online
Importance of Multimedia
• Home
– Use and Applications
• Television
• Satellite TV
• SMS services (chats, voting, reality TV)
Importance of Multimedia
• Public Places
– Use and Applications
• Information Kiosk
• Smart Cards, Security
Multimedia Products
1. Briefing Products
2. Reference Products
3. Database Products
4. Education and Training Products
5. Kiosk
6. Entertainment and Games
Multimedia Products
Briefing Products
• Small, straightforward, linear products used to present
information quickly and concisely.
• Characteristic of briefing product:
Short Development Cycle
Limited Number of Presentations
Usage of text to present information with limited use of
graphic, audio and video.
Have few navigational controls. (mouse click and button
press to move from one page to another)
Content and the format are suitable for the audience and
fulfill the purpose of the presentation.
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Multimedia Products
Briefing Products
• Good briefing presentation depends on:
The understanding of the presented subject.
Seamless integration of content.
Consistent layout
• Example:
Corporate Presentation
Sales Presentation
Educational Lectures
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Multimedia Products
Reference Products
• Often used for answering specific questions or for general browsing of
information. (stored on CD/ DVD ROM)
• Characteristic of reference product:
Used by wide range of user (small – adult)
Have navigational menu, book marking, searching, printing utility
• 2 Basic classes of reference product:
Generalized Content (dictionary/encyclopedia)
Broad treatment of content at a limited depth
Detailed Content
Focus on specific area and provide extensive information.
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Multimedia Products
Reference Products
• Good usability and success depends on:
The developers understanding the body of information and
how the end user will want to access it.
Help function should always available to explain how to
access and use the information
• Examples are electronic forms of:
Encyclopedia
Dictionaries
Cookbooks, Historical, Informative
Scientific surveys.
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Multimedia Products
Reference Products
• Example:
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Multimedia Products
Database Products
• Similar to reference product in a sense that large amount of information
are made available to the end user.
• Focus on storing and accessing the actual data (multimedia data such
as text, graphic, audio, animation and video)
• Characteristics of Database Products are:
Manages multimedia data (large data)
Descriptive finding methods
Content based search
Simultaneous access
Online database
Relational consistency in data management.
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Multimedia Products
Database Products
• Examples are:
Google Search
Google Earth
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Multimedia Products
Education and Training Products
• Similar to textbook or training manuals but have added media such as
audio, animation and video.
• Make up a significant share of the multimedia market ranging from pre-
kindergarten to postgraduate offerings from technical to corporate
training products.
• 2 categories of reference product:
Instructor Support Products
Standalone or Self-Paced Products
Combination Products
• Shares the same characteristics as Reference Product
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Multimedia Products
Education and Training Products
• Example
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Multimedia Products
Kiosk Products
• A product which is usually stationed at public places and allow the user
to find information interactively and also other types of transaction.
• Characteristics of Kiosk Products:-
Limited target users and usage.
User friendly and easily used by user.
Fast response.
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Multimedia Products
Kiosk Products
• Categories of Kiosk
Point Of Information
Provide certain information (example map, timetable etc)
Point Of Sales System
Allow users to purchase or make orders
• Example of Kiosk Products:-
Instant Photo Booth
Banking Kiosk (money deposit, cheque)
University Information Kiosk
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Multimedia Products
Entertainment & Games
• Most popular
• Shipped in the form of Interactive CD / DVD ROM.
• Characteristics of E & G Products:-
Immersive.
Requires constant feedback and interaction with the user.
Challenging and sometimes intriguing for user
Enabled online play for more than one user experience.
