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MIS Session 8 Platformfundamentals Ver 1

This document discusses platform fundamentals and what constitutes a platform. It defines a platform as a business model that creates value by facilitating exchanges between two or more interdependent groups. Platforms harness large, scalable networks that users can access on demand. Examples provided include Alibaba, Amazon, WeChat, and Shopify. The document distinguishes platforms from technologies and software suites. Key functions of platforms are described as audience building, matchmaking, and providing tools/services while setting standards. Platforms are classified as exchange platforms that reduce transaction costs or maker platforms that enable innovation. The Uber example is discussed to show how it saves time and resources. The session concludes with assigning groups to analyze platform economy videos and propose an original business

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Sumer Sharma
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23 views17 pages

MIS Session 8 Platformfundamentals Ver 1

This document discusses platform fundamentals and what constitutes a platform. It defines a platform as a business model that creates value by facilitating exchanges between two or more interdependent groups. Platforms harness large, scalable networks that users can access on demand. Examples provided include Alibaba, Amazon, WeChat, and Shopify. The document distinguishes platforms from technologies and software suites. Key functions of platforms are described as audience building, matchmaking, and providing tools/services while setting standards. Platforms are classified as exchange platforms that reduce transaction costs or maker platforms that enable innovation. The Uber example is discussed to show how it saves time and resources. The session concludes with assigning groups to analyze platform economy videos and propose an original business

Uploaded by

Sumer Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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7/12/2023

Platform Fundamentals
Session 8
Prof Sanjiva Shankar Dubey

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•
Platforms existed before

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What is a platform

Connect - Automate - Analyze

What is a platform
• A platform is a business model that creates value by facilitating exchanges between two
or more interdependent groups, usually consumers and producers.
• In order to make these exchanges happen, platforms harness and create large, scalable
networks of users and resources that can be accessed on demand.
• Platforms create communities and markets with network effects that allow users to
interact and transact
• Like Facebook, Uber, or Alibaba, these businesses don’t directly create and control
inventory via a supply chain the way linear businesses do.
• Platform businesses don’t, to use a common phrase, own the means of production—
instead, they create the means of connection.
• Alibaba, Tencent, Baidu, and Rakuten have taken over China and much of Asia.
Connect - Automate - Analyze

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What a Platform is Not

• Platform is a business model, not just a piece of technology


• People make the mistake of conflating a platform with a mobile app or a
website, but a platform isn’t just a piece of software
• A holistic business model that creates value by bringing together consumers and
producers.
• The most common misuse of the term “platform” is when it’s used to describe
an integrated suite of software products.
• This is especially common among SaaS companies, which love to claim they
have a complete “platform” for X.
• In such
Connect - Automatecases,
- Analyze the word “platform” really is just being used as a marketing term.

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Earlier
example

Modern examples
• Alibaba
• Amazon
• We chat
• Shopify
• Uber

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The platform

Compensate

Consumes
Core Produces
transaction

Connect

Consumer Producer

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4 Families of Platforms
Search Engines

Social Networks

Retail

Service

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Connect - Automate - Analyze

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Uber example : How does it save

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Core Functions of a platform


• Audience Building
• Match making
• Providing Core Tools and services
• Setting rules and standards It could be 1:1 or 1:many

Platform Types and their focus


• Exchange Platform : Reducing transaction cost . E.g.
Alibaba
• Maker platform : Infrastructure to innovate , Google play or
IOS,

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Exchange Platform
• Service market place
• Product market place
• Payment platform
• Investment platform
• Social networking platform
• Communication Platform
• Social gaming platform

Maker Platform

• Content Platform
• Development platform

Suppose we create a platform for exchange of knowledge for PGP all


batches ?? Will you ?
What type of Platform will it be ?

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Watch this video


• https://www.youtube.com/watch?v=fjmKBWF2v6g&t=1s

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Group assignment 1

Connect - Automate - Analyze

Platform Economy Watch these


https://www.youtube.com/watch?v=Guebxnu7aSc 2 mts
https://www.youtube.com/watch?v=pZ_jAf2_mSo 1.4

https://www.youtube.com/watch?v=ZINXqg3m1-M 3 mts

https://www.youtube.com/watch?v=J-naeX0Y85w Haier 3 mts

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Group assignment 1

Use the link

Create business model canvas for a platform not listed as an example

Preparation time: 30 mins

Presentation time: 5 mins per group

Connect - Automate - Analyze

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