Gab: Good day everyone!

,
maybe you all wonder the
secrets of popular brands so we
are here to share the strategic
and tactical marketing they used.
I'm Rhyzabelle M. Gabriel

Romero:(name)

Sullano:(name)

Cruz:(name)

Namora:(name)

Vidal:(name), we are done to

introduction. Before we proceed
we should all know the strategic
marketing and tactical marketing.
When we say strategic marketing
it involves comprehensive
planning, market research,
competitive analysis, and other
key elements to
execute an effective marketing
plan. While when we say Tactical
marketing it means specific
techniques and activities
implemented by a company to
achieve its marketing goals.
Simply, Tactical marketing
focuses on converting strategic
plans into actionable steps.

Gab:So we all know the strategic

and tactical marketing, we can
proceed to our first popular brand
which is Louis Vuitton.Louis
Vuitton is popular because of its
long history of craftsmanship,
luxury, and quality. The brand's
iconic designs and logo have
become synonymous with
prestige and sophistication.
Additionally, their ability to adapt
to changing trends and their
strategic marketing efforts have
helped maintain their popularity
and desirability. Here is
commercial of this brand.
Romero: After knowing the
brand, we will discuss the
strategic marketing they used.
First, "Iconic Brand Image and
Heritage" refers to the reputation
and historical significance that
Louis Vuitton has established
over time. Louis Vuitton has
carefully crafted a distinct and
recognizable brand image that is
associated with luxury and
prestige. By highlighting their rich
heritage, which includes their
history, craftsmanship, and and
many more. This combination of
an iconic brand image and
heritage contributes to their
reputation as a leading luxury
brand.
Second, "Limited Edition and
Exclusivity" the strategy
employed by Louis Vuitton to
create a perception of scarcity
and exclusivity around their
products. By deliberately
producing limited quantities of
certain designs and offering
exclusive
collections, Louis Vuitton taps
into the desire of luxury
consumers to own unique and
rare items.
Last, "Strategic Partnerships and
Collaborations" On refer to more
extensive and long-term
collaborations between brands
and other companies or
organizations. These
partnerships are often focused
on joint initiatives, co-branded
products, or shared resources to
achieve specific business
objectives. Through these
partnerships, Louis Vuitton
collaborates on special projects.
what about the tactical they used
Ms. Sullano?
Sullano:they used, "Product
Customization and
Personalization" the practice of
Louis Vuitton offering customers
the ability to customize and
personalize their purchases. This
means
that customers can add unique
touches or choose specific
details for their Louis Vuitton
products.That enhancing the
perceived value of the products
and allowing customers to create
a personalized and one-of-a-kind
item that aligns with their
individual preferences and style.
They also used, "Influencer
Collaborations and
Endorsements" it is the
intentional partnerships formed
by Louis Vuitton with influential
individuals, such as celebrities,
artists, and social media
influencers. These collaborations
involve these individuals
promoting and endorsing Louis
Vuitton's products through
various channels, such as social
media, events, or advertising
campaigns. It increase brand
visibility among a wider
audience, tap into the followers
and fan base of these influential
individuals.
And they used, "Events and
Fashion Shows" organizing high-
profile events and fashion shows
to present their latest collections.
These events serve as platforms
for Louis Vuitton to showcase
their designs, craftsmanship, and
creativity to a wide audience,
including industry professionals,
media, and potential customers.
It position themselves as
trendsetters in the fashion
industry. These events play a
crucial role in maintaining Louis
Vuitton's reputation as a leader in
the fashion world and reinforcing
their status as a prestigious and
influential brand.
Cruz: The second brand we have
is MAC Cosmetics.Mac
Cosmetics is popular because of
its exceptional product quality,
inclusive approach, strong brand
identity, and accessibility. Their
high-quality
makeup products, known for their
durability and wide range of
shades. The brand's commitment
to inclusivity, catering to diverse
genders, races, and
backgrounds, has resonated with
consumers seeking
representation.
So what are the strategic
Marketing tbey used Mr.
Namora?

Namora:first they "Product

Innovation and Differentiation"
Mac focuses on creating unique
and high-quality makeup and
skincare products that cater to
the diverse needs of their
customers. They continuously
innovate to offer distinct features
and benefits, aiming to stand out
in the market. By prioritizing
product innovation and
differentiation, Mac Cosmetics
sets themselves apart from
competitors and enhances their
brand appeal.
Second, "Branding and
Marketing" mac Cosmetics
strategically focuses on branding
and marketing to establish a
strong brand identity that
resonates with their target
audience. They carefully
communicate their brand values
and unique selling points to
create a lasting emotional
connection with consumers.
Through various marketing
strategies, mac Cosmetics aims
to build brand awareness, loyalty,
and recognition, setting
themselves apart from
competitors and cultivating a
positive brand perception.
Lastly, "Collaborations and
Partnerships"mac Cosmetics
strategically forms collaborations
and partnerships with influential
makeup artists, celebrities, and
other brands to create exclusive
and limited-edition products and
experiences. These
collaborations combine the
expertise and creativity of both
parties to develop
unique offerings. By partnering
with influential individuals or
brands, mac Cosmetics aims to
generate excitement, attract a
wider audience, and enhance
brand visibility and credibility.
These collaborations also
provide customers with access to
special and sought-after products
or experiences.
Ms. Vidal can you discuss the
tactical they used?

Vidal:Product Launches and

Promotions" it is the timing
release new products to align
with seasonal trends, events, or
consumer This helps them
capture the attention and interest
of their target audience,
maximizing sales potential. They
also create excitement by
offering limited-edition collections
and collaborations, generating
buzz and anticipation.
Additionally, mac Cosmetics
implements
promotional campaigns like
discounts and loyalty programs
to drive sales, engage
customers, and enhance brand
loyalty. These campaigns provide
added value to customers and
encourage repeat purchases.
The "Omnichannel Execution"
aims to deliver a consistent
brand experience across
physical stores, e-commerce,
and social media platforms. They
optimize in-store experiences
and utilize digital platforms to
provide seamless online
shopping and personalized
recommendations. This
approach ensures that
customers receive a cohesive
and tailored experience,
regardless of the channel they
choose to engage with.
MAC COSMETICS strategically
collaborates with influential
makeup artists, beauty bloggers,
and celebrities to create co-
branded products or content.
These
partnerships allow Louis Vuitton
to leverage the reach and
credibility of these individuals to
raise brand awareness and
encourage product trials. By
tapping into the fan base and
following of influencers and
celebrities, Louis Vuitton
expands its reach and attracts a
broader audience, including new
customer segments.

Gab: The last brand we have is

"Starbuck "that may be all of you
know.It known for its focus on
quality, customer experience,
and creating a comfortable
environment for coffee lovers.
They have successfully
positioned themselves as a
premium coffee brand, offering a
wide range of beverages and
catering to different tastes and
preferences. Starbucks' strong
brand identity, including their
iconic logo and distinctive store
design, creates a sense of
familiarity and trust among
customers.
Additionally, their commitment to
sustainability and social
responsibility initiatives
resonates with consumers who
value ethical practices. These
factors, combined with their
rewards program and convenient
mobile ordering options, have
contributed to Starbucks'
enduring popularity.
What are the strategy Marketing
they used Ms. Romero?

Romero:First, Starbucks
strategically positions itself as a
premium coffee brand, focusing
on quality, customer experience,
and creating a comfortable
environment for customers to
enjoy their coffee. By prioritizing
these elements, Starbucks
differentiates itself from
competitors and attracts a loyal
customer base. Through its
brand positioning, Starbucks has
become synonymous with a
premium coffee
experience.
Second, "product Diversification".
it is product offerings beyond
coffee to include pastries,
sandwiches, and merchandise,
aiming to cater to a wider
customer base. This product
diversification strategy allows
Starbucks to attract and retain
customers who may not be
coffee drinkers. By providing
additional options, Starbucks
enhances the overall customer
experience and increases their
revenue potential.
Lastly will be "global
expansion".Starbucks expands
globally by entering new
international markets and
adapting their offerings to suit
local preferences while
maintaining a consistent brand
image. This approach helps
Starbucks tap into new customer
bases, increase their market
share, and take advantage of
opportunities in different regions.
The goal of Starbucks' global
expansion is to
foster brand loyalty and establish
a strong presence in international
markets.
You can proceed Ms. Sullano for
tactical marketing

Sullano: The "promotional

campaigns".Starbucks uses
promotional campaigns, such as
seasonal promotions, limited-
time offers, and loyalty programs,
to boost sales and enhance
customer loyalty. These
campaigns are designed to
generate excitement and provide
incentives for customers to make
purchases. By offering special
deals, rewards, and exclusive
offers, Starbucks aims to attract
new customers, retain existing
ones, and encourage repeat
business. The goal is to drive
sales, increase customer
engagement, and foster a strong
connection between the brand
and its loyal customer base.
The "Store Design and
Layout".Starbucks stdesigns its
stores to create a welcoming and
inviting atmosphere for
customers. They carefully
consider the layout, aesthetics,
and ambiance to enhance the
overall customer experience.
Starbucks often incorporates
local aesthetics and cultural
influences to make the stores
feel connected to the
communities they serve. The
goal is to provide a comfortable
and enjoyable environment
where customers can relax,
socialize, and enjoy their coffee.
Lastly the "Social Media
Engagement". Starbucks
engages with customers on
social media platforms to build a
stronger connection and foster
brand loyalty. They share user-
generated content, respond to
customer feedback, and promote
new products or initiatives. By
actively engaging on social
media, Starbucks aims
to create a sense of community
and effectively communicate with
their audience. This strategy
allows them to gather insights,
maintain an active online
presence, and build a loyal
customer base.

Cruz:There we are, we both

know the secrets of those
brands. Why they are popular.
We appreciate your time and
attention thank you and God
bless!