Assignment 2.
1:
Aakriti Ayyagari
Rannvijay Singha:
Rannvijay is an avid sports enthusiast and adventure junkie.
He actively promotes fitness and adventure sports through his
social media channels, encouraging his followers to lead a
healthy lifestyle and engage in various physical activities.
Rannvijay's appeal lies in his relatable persona, passion for
fitness, and his ability to connect with the audience, making
him not only a prominent figure in promoting sports, fitness,
and adventure among the youth in India, but also the perfect
candidate to promote our iB Cricket Home Edition.
Amit Bhavani:
Amit Bhawani is a prominent Indian tech influencer, blogger,
and entrepreneur known for his contributions in the field of
technology and gadgets. He often engages with his audience
through YouTube videos, articles, and social media posts,
discussing topics related to smartphones, mobile technology,
AI, VR, and other emerging tech trends.
I believe that his perspective on our iB Cricket home edition
would help reach a vast and correct audience comprising of
sports, gaming and tech enthusiasts.
Rohan Ledwani:
Alongside a genuine and loyal follower base, Rohan Ledwani comes with an amazing sense of
humour and a unique perspective. Rohan Ledwani often does collaborations alongside paid
partnerships within a reasonable budget and moreover, doesn’t hesitate to promote your
product/service.
Ruchi and Piyush:
Not only does their content revolve around fun activities to do as a family all around India; their
follower base is extremely vast ranging from teenagers to moms. They can help us target the
right audience and give us a new family-friendly perspective for iB cricket home edition.
Gizmogyan:
He not only covers latest technological advancements, product reviews and insights, but also
does collaborations and paid partnerships within 20k.
Praachi Nagpal:
Praachi Nagpal is an Indian lifestyle and fashion influencer known for her content on
Instagram. She shares insights into fashion trends, beauty tips, travel experiences, and
lifestyle advice.I believe that her influence on the upcoming generation and insight on
fun experiences mixed with the learning that our services provide could help us reach
the younger audience with a strong message.
Shlok Srivastava:
Shlok Srivastava’s viewing audience comprises of tech and gaming enthusiasts;
teenagers and adults alike. His influence could help us work on our perspective as more
than a game, but an experience that comes with adventure and curiosity about the
prospect of endless possibilities with VR gaming, now in the comfort of your home!
Assignment 2.2:
Instagram Message Draft:
Hey [Influencer's Name],
We hope you're doing awesome! 🌟 We stumbled upon something truly
game-changing and believe that this will take your content to the next level -
iB Cricket VR!
Picture this: Transporting your audience into a virtual cricket stadium, where
they can feel the adrenaline rush of facing top bowlers, all through the power
of VR. It's not just about cricket; it's an exhilarating journey waiting to be
shared!
With iB Cricket VR:
🌟 Immerse your audience in an awe-inspiring virtual stadium experience.
🌟 Engage them with an enthralling cricket adventure they've never seen.
🌟 Highlight your commitment to cutting-edge tech and innovation.
🌟 Showcase the coolest tech that's reshaping the game!
This collaboration isn't just about cricket; it's about providing your audience
with an unforgettable, immersive experience that sets your content apart.
We are genuinely excited about the potential of this collaboration and how it
can elevate your content game while giving your audience something truly
extraordinary.
🚀
Can't wait to delve deeper into the possibilities with you.
Cheers,
Team iB Cricket
Visual Draft:
Assignment 2.3:
Campaign Idea 1: "Virtual Cricket Showdown Challenge"
Concept:
Partner with the influencer to host a "Virtual Cricket Showdown Challenge." The
influencer will invite their followers to participate in a virtual cricket tournament
using iB Cricket VR Home Kit.
Execution:
1. Influencer Promotion: The influencer announces the challenge through an
engaging video post on Instagram, sharing their excitement and inviting followers to
join the tournament.
2. Call for Entries: Followers interested in participating can register through a
designated link provided by the influencer.
3. Tournament Structure: The influencer, along with a few selected participants,
engages in head-to-head virtual cricket matches using iB Cricket VR. The influencer
shares snippets, highlights, and behind-the-scenes content from these matches on
their Instagram Stories, creating buzz and anticipation.
4. Audience Engagement: Throughout the tournament, the influencer encourages
their audience to cheer, vote for their favorite players, and predict match outcomes
through interactive polls and engagement features on Instagram.
5. Grand Finale: The tournament culminates in a live-streamed grand finale where
the influencer competes against the finalist(s) in an epic showdown. The influencer
creates live content, interacts with the audience, and shares their iB Cricket VR
experience in real-time.
6. Winner Announcement: The influencer announces the tournament winner,
possibly through a celebratory Instagram Live session, where they award prizes,
share highlights, and thank participants for joining the exhilarating virtual cricket
journey.
This campaign leverages the influencer's reach, excitement, and interactive nature to
drive engagement, foster a sense of community, and showcase the thrill of iB Cricket
VR.
Campaign Idea 2: "Unleash Your Cricket Avatar
Challenge"
Concept:
Collaborate with the influencer to curate a content series where they invite their
followers to create and embody their personalized cricket avatars using iB Cricket VR,
tapping into their creative side and making this a fun immersive experience.
Execution:
1. Influencer Introduction: The influencer kicks off the campaign with an Instagram
Reel or IGTV video, showcasing their own customized cricket avatar and expressing
excitement about the immersive experience offered by iB Cricket VR.
2. Avatar Creation Challenge: The influencer encourages their audience to join the
challenge by creating their unique cricket avatars using iB Cricket VR Home Kit.
Followers can share screenshots or videos of their avatars on Instagram, tagging the
influencer and using a dedicated campaign hashtag.
3. Storytelling Through Avatars: The influencer picks a selection of the most creative
avatars shared by followers and weaves them into an imaginative storytelling series.
They create short, engaging narratives or mini-videos on Instagram that feature
these avatars in unique cricket scenarios or challenges.
4. Audience Engagement: The influencer interacts with their audience, encouraging
them to vote for their favorite avatars, share their thoughts, and participate in polls or
quizzes related to the avatar stories.
5. Avatar Spotlight: The influencer spotlights selected avatars in their Instagram
Stories, sharing the creator's story behind the avatar and celebrating their creativity.
6. Grand Showcase: The influencer concludes the campaign by compiling the best
avatar stories into a visually appealing IGTV series or a collaborative highlight reel,
giving recognition to the creators and showcasing the diverse cricket avatars
brought to life through iB Cricket VR.
Could also be rendered into a competition series with a reward-based system of an
yearly subscription/premium packages or a free Home Kit.
This campaign leverages the influencer's storytelling prowess to engage their
audience creatively, encouraging participation, and showcasing the imaginative
possibilities offered by iB Cricket VR Home Kit.
Campaign Idea 3: "VR Cricket Engagement Challenge"
Objective:
To engage and reward the audience's enthusiasm for cricket by organizing a
fan-centric VR cricket challenge, incorporating the influencer's content style
to encourage participation and excitement.
Concept:
Collaborate with the influencer to host a fan-engagement challenge centered
around iB Cricket VR, where followers compete in a series of virtual cricket
challenges.
Execution:
1. Influencer Announcement: The influencer introduces the fan-engagement
challenge on their Instagram, inviting followers to participate and share their
love for cricket.
2. Challenge Categories: Create diverse challenges within iB Cricket VR, such
as highest score challenges, trick shot challenges, or precision challenges,
each spanning a few days.
3. Submission Period: Followers are encouraged to submit their entries by
sharing screenshots or short videos of their gameplay using iB Cricket VR
Home Kit and tagging the influencer and using a specific campaign hashtag.
4. Feature & Recognition: The influencer regularly features select submissions
on their Instagram Stories or feed, celebrating the creativity, skills, or unique
approaches of participants.
5. Weekly Prizes & Leaderboards: Throughout the challenge, the influencer
rewards weekly winners with iB Cricket merchandise or other cricket-related
prizes. They maintain a leaderboard to acknowledge top performers.
6. Grand Finale & Fan Appreciation: The campaign concludes with a
live-streamed event where the influencer interacts with followers, showcases
the top entries, and acknowledges the community's enthusiasm and
contributions. Special recognition is given to standout participants.
This campaign emphasizes community engagement and encourages
followers to interact and showcase their cricket skills through iB Cricket VR
Home Kit.
