INSTITUTE OF PROFESSIONAL EDUCATION

AND RESEARCH, Bhopal

SECTION
T-4
GROUP- 02

Project Management Assignment

Influencer Marketing Campaign

SUBMITTED TO: - SUMBITTED BY: -

Anil Purushothaman Astha Singh
Anshika Chourasiya
Vedika Tiwari
Anuj Gour
Aman Patidar
 INDEX

S.NO TITLE
1. Project scope
2. Project WBS
3. Graphical Representation
(Hierarchical format)
 Project Scope: Influencer Marketing Campaign

1. Project Overview
The Influencer Engagement Survey aims to gather valuable insights from influencers about their
experiences, preferences, and challenges in working with brands. This project will provide actionable data
to help brands refine their influencer marketing strategies, create more meaningful partnerships, and
improve overall campaign effectiveness. By capturing feedback directly from influencers, the
organization can enhance relationships with this key marketing channel and drive better outcomes in
future campaigns.

2. Project Objectives
The key objectives of this project are:

 Understand Influencer Preferences: Gain insights into what types of brand engagement are most
valued by influencers.
 Identify Challenges: Understand the common hurdles influencers face when collaborating with
brands.
 Assess Engagement Effectiveness: Evaluate the impact of current influencer-brand collaborations
and their overall satisfaction with campaigns.
 Refine Brand Strategies: Provide brands with actionable recommendations for improving
influencer relationships and campaign strategies.
 Increase Collaboration Opportunities: Strengthen relationships between influencers and brands,
leading to more successful campaigns and long-term partnerships.

3. Deliverables
The project will result in the following key deliverables:

 Influencer Engagement Survey: A well-designed survey to collect data on influencer preferences,

challenges, and satisfaction.
 Survey Data Analysis Report: A comprehensive report summarizing survey results, highlighting
key trends, insights, and areas for improvement.
 Influencer Insights Presentation: A visual presentation summarizing key findings, actionable
recommendations, and best practices.
 Recommendations for Brand Strategy: A detailed list of strategies and best practices for
 improving influencer engagement and partnerships.
 Continuous Feedback Mechanism: A process to track and measure ongoing influencer feedback
over time for continuous improvement.

4. Scope Inclusions

This project covers the following aspects of influencer engagement:

 Survey Design & Development: Creation of a questionnaire focused on influencer experiences,

expectations, and collaboration challenges.
 Data Collection: Distributing the survey to a targeted group of influencers across relevant platforms
(e.g., Instagram, YouTube).
 Data Analysis: Analysing survey responses to identify key trends and areas of concern.
 Recommendations Development: Developing actionable recommendations based on the analysis
of survey data to enhance influencer-brand collaboration.
 Reporting & Communication: Creating a final report and presentation to communicate findings
to stakeholders.
 Influencer Relationship Management: Gaining insights into influencer preferences for better
relationship building and future campaign planning.

5. Scope Exclusions
This project does not include:
 Direct Influencer Recruitment: The survey is designed for feedback collection and does not
involve direct recruitment of influencers for specific campaigns.
 Brand-Specific Campaign Management: The project focuses on gathering insights, not on
managing or executing individual influencer marketing campaigns.
 In-depth Interviews: The project does not involve one-on-one interviews with influencers but
relies on survey-based data collection.
 External Agency Collaboration: The project will focus solely on gathering influencer feedback and
will not engage third-party agencies for influencer relationship management.
6. Timeline & Milestones

Start End Duration

Phase Activities
Date Date
Design and finalize survey
Phase 1: Survey 1April 7April 7 days
questionnaire, obtain stakeholder
Design & Approval 2025 2025
approval.
Distribute the survey to a targeted
Phase 2: Survey 8 April 14 April 7 days
group of influencers across
Distribution 2025 2025
relevant platforms.
Collect survey responses from
Phase 3: Data 15 April 21 April 7 days
influencers and ensure data
Collection 2025 2025
completeness.
Analyze data, identify key
Phase 4: Data 22 April 28 April 7 days
insights, and prepare survey report
Analysis & Reporting 2025 2025
and presentation.
Develop actionable
Phase 5: 29 April 5 May 7 days
recommendations based on data
Recommendations 2025 2025
analysis and prepare final report.
Present findings and
Phase 6: Presentation recommendations to stakeholders, 6 May 12 May 7 days
& Handover gather feedback, and finalize 2025 2025
report.

7. Resources Required

Resource Type Responsibility

Project Sponsor Senior Marketing Manager/Director

Project Manager Marketing Lead overseeing influencer engagement efforts

Survey Design Team Responsible for creating survey questions and ensuring clarity

Data Analysts Analysing survey responses and identifying trends and insights

Assisting with influencer selection and ensuring survey

Influencer Relations Team distribution

Providing technical support for survey tools and data collection

IT Support platforms

Senior leadership, marketing, and PR teams for feedback and

Stakeholders approval
8. Risks & Mitigation Strategies

Risk Potential Impact Mitigation Strategy

Incomplete or insufficient data may Incentivize participation, ensure

Low Response Rate influencers understand survey value.
skew results.

Results may not reflect the views of Use a broad and diverse influencer
Survey Bias sample, and ensure anonymity.
all influencers.
Implement validation checks within the
Inaccurate or incomplete responses survey tool and follow up on unclear
Data Inaccuracy
may compromise data. responses.

Influencer Delays in survey responses may Plan for flexible survey timelines and
Unavailability extend the timeline. reminders to participants.

9. Success Criteria:
 High Survey Completion Rate: Achieve a completion rate of at least 70% from the influencer
sample group.
 Actionable Insights: Identify at least 5 actionable insights or recommendations to improve influencer
engagement strategies.
 Brand Satisfaction: Positive feedback from stakeholders on the clarity and utility of the findings.
 Influencer Feedback Quality: High-quality, detailed responses from influencers, leading to
meaningful improvements in future campaigns.
 Improved Influencer Relations: Strengthened relationships with influencers based on better
understanding of their needs and preferences.
Work Breakdown Structure (WBS) – Influencer Marketing Campaign

1. Planning & Design

Define Campaign Objectives
 Align with business goals and brand strategy.
 Identify influencer preferences and challenges.
 Set KPIs for campaign success.
Design Survey & Data Collection Methods
 Create survey questionnaire focused on influencer experiences.
 Define target influencer sample group.
 Select survey distribution platform.
Obtain Stakeholder Approval
 Review survey design with leadership.
 Finalize approval for survey launch.

2. System Setup & Testing

Implement Survey Distribution System
 Choose tools for survey distribution.
 Configure survey for data collection and set reminders.
Pilot Test Survey Distribution
 Conduct pilot with a small group of influencers.
 Evaluate and adjust based on feedback.
3. Communication & Training
Develop Program Documentation
 Create survey guidelines, FAQs, and internal reports.
Internal Communication
 Prepare announcement materials and internal briefings for leadership.
Influencer Training & Support
 Develop training materials and conduct sessions for influencers.

4. Survey Distribution & Monitoring

Official Program Launch
 Announce survey to influencers through email and social media.
 Provide ongoing support and answer queries.
Track & Monitor Survey Progress
 Monitor response rates and address any issues.
 Adjust based on trends and feedback.

5. Data Analysis & Reporting

Analyse Survey Data
 Identify key trends and influencer preferences.
 Analyse challenges and satisfaction levels.
Prepare Data Analysis Report
 Summarize insights and create recommendations for brands.

6. Recommendations & Strategy Refinement

Develop Actionable Recommendations
 Suggest strategies for improving influencer collaboration.
Final Review and Approval
 Present findings to stakeholders and refine strategy.

7. Program Evaluation & Optimization

Gather Post-Campaign Feedback
 Collect feedback from influencers and assess campaign impact.
Make Adjustments
 Refine strategies and update survey tools for future campaigns.

Influencer Marketing Campaign - Hierarchical (WBS)

(1 US Dollar = 86 Rs)

1. Project Planning (15%, Rs 2,58,000)

1.1 Define Project Goals (5%, Rs 86,000)
1.2 Identify Key Stakeholders (5%, Rs 86,000)
1.3 Develop Project Schedule (5%, Rs 86,000)
2. Influencer Engagement Survey Design (20%, Rs 3,44,000)
2.1 Define Survey Objectives & KPIs (7%, Rs 120,400)
2.2 Design Survey Questionnaire (7%, Rs 120,400)
2.3 Approval & Refinement (6%, Rs 103,200)

3. Survey Distribution & Data Collection (5%, Rs 86,000)

3.1 Develop Communication Strategy (2%, Rs 34,400)
3.2 Distribute Survey (3%, Rs 51,600)

4. Data Analysis & Insights Generation (10%, Rs 1,72,000)

4.1 Data Collection (3%, Rs 51,600)
4.2 Data Analysis (4%, Rs 68,800)
4.3 Generate Insights (3%, Rs 51,600)

5. Action Plan Development (20%, Rs 3,44,000)

5.1 Develop Actionable Recommendations (7%, Rs 120,400)
5.2 Review with Stakeholders (7%, Rs 120,400)
5.3 Implement Initial Changes (6%, Rs 103,200)

6. Feedback & Reporting (10%, Rs 1,72,000)

6.1 Performance Reports & Review Meetings (5%, Rs 86,000)
6.2 Communicate Results to Influencers & Stakeholders (5%, Rs 86,000)

7. Post-Implementation Monitoring (20%, Rs 3,44,000)

7.1 Monitor Long-Term Impact (7%, Rs 120,400)
7.2 Collect Influencer & Stakeholder Feedback (7%, Rs 120,400)
7.3 Evaluate Future Campaign Improvements (6%, Rs 103,200)

Total Work: 100%

Total Budget: INR 40,00,000
 Influencer Marketing
Campaign - Hierarchical
(WBS)

2. Influencer
3. Survey Distribution &
1. Project Planning Engagement Survey
Data Collection (5%, Rs
(15%, Rs 2,58,000) Design (20%, Rs
86,000)
3,44,000)

1.1 Define Project 2.1 Define Survey 3.1 Develop

Objectives & KPIs (7%, Communication Strategy
Goals (5%, Rs 86,000) Rs 120,400) (2%, Rs 34,400)

1.2 Identify Key

2.2 Design Survey
Stakeholders (5%, Rs 3.2 Distribute Survey
Questionnaire (7%, Rs
86,000) (3%, Rs 51,600)
120,400)

1.3 Develop Project 2.3 Approval &

Schedule (5%, Rs Refinement (6%, Rs
86,000) 103,200)
 Influencer Marketing
Campaign - Hierarchical
(WBS)

4. Data Analysis & 5. Action Plan 6. Feedback &

Insights Generation Development (20%, Rs Reporting (10%, Rs
(10%, Rs 1,72,000) 3,44,000) 1,72,000)

6.1 Performance
4.1 Data Collection (3%, 5.1 Develop Actionable Reports & Review
Rs 51,600) Recommendations (7%, Meetings (5%, Rs
Rs 120,400) 86,000)

5.2 Review with 6.2 Communicate

4.2 Data Analysis (4%, Rs
Stakeholders (7%, Rs Results to Influencers &
68,800)
120,400) Stakeholders (5%, Rs
86,000)

5.3 Implement Initial

4.3 Generate Insights
Changes (6%, Rs
(3%, Rs 51,600)
103,200)
 Influencer Marketing
Campaign - Hierarchical
(WBS)

7. Post-Implementation
Monitoring (20%, Rs
3,44,000)

7.1 Monitor Long-Term

Impact (7%, Rs 120,400)

7.2 Collect Influencer &

Stakeholder Feedback (7%, Rs
120,400)

7.3 Evaluate Future Campaign

Improvements (6%, Rs
103,200)