Finance

ARYAN RAJ

PAYMENT GATEWAY ANALYSIS

PART 1 SUBMISSION

1Q. What do you mean by Payment Gateways?

ANS-A payment gateway is a technology used to process and authorize online transactions. It acts as
a bridge between a customer’s payment method (like a credit or debit card) and the merchant's bank
account. When a customer makes a purchase, the payment gateway encrypts the payment
information, sends it to the payment processor, and then communicates the approval or decline back
to the merchant. This ensures that the transaction is secure and that the funds are
transferred properly.

2Q. How does Payment Gateways facilitate Online Business?

ANS-Payment gateways play a crucial role in facilitating online business by enabling secure and
efficient transactions between customers and businesses. Here’s a breakdown of how they do this:

1. Secure Transactions

Payment gateways ensure that sensitive customer information, like credit card details, is encrypted
and securely transmitted between the customer, the merchant, and the financial institutions
involved. This helps prevent fraud and unauthorized access.

2. Authorization and Processing

When a customer makes a purchase, the payment gateway communicates with the payment
processor and the customer’s bank to authorize the transaction. It checks if the payment details are
valid and if there are sufficient funds. Once authorized, the gateway processes the payment and
transfers the funds to the merchant’s account.

Payment gateways play a crucial role in facilitating online business by enabling secure and efficient
transactions between customers and businesses. Here’s a breakdown of how they do this:

1. Secure Transactions

Payment gateways ensure that sensitive customer information, like credit card details, is encrypted
and securely transmitted between the customer, the merchant, and the financial institutions
involved. This helps prevent fraud and unauthorized access.

2. Authorization and Processing

When a customer makes a purchase, the payment gateway communicates with the payment
processor and the customer’s bank to authorize the transaction. It checks if the payment details are
valid and if there are sufficient funds. Once authorized, the gateway processes the payment and
transfers the funds to the merchant’s account.

3. Integration with E-Commerce Platforms

Payment gateways are often integrated with e-commerce platforms and shopping carts, allowing for
seamless checkout experiences. This integration helps streamline the purchasing process and
improve user experience.

4. Support for Multiple Payment Methods

Payment gateways support various payment methods, including credit/debit cards, digital wallets,
bank transfers, and even cryptocurrencies. This flexibility allows businesses to cater to a broader
range of customer preferences.

5. Fraud Prevention

Advanced payment gateways come with built-in fraud detection and prevention tools. These can
include address verification, CVV checks, and monitoring for suspicious activity, which help protect
both the merchant and the customer.

6. Currency Conversion

For international businesses, payment gateways often offer currency conversion services. This means
customers can pay in their local currency, and merchants receive funds in their preferred currency,
simplifying cross-border transactions.

3Q. How does Payment Gateways help in increasing the competency of an online business?

ANS-Payment gateways enhance the competency of an online business in several key ways:

1. Streamlined Checkout Process

Payment gateways provide a seamless and efficient checkout experience. By minimizing friction
during the payment process, they help reduce cart abandonment and improve conversion rates. A
smooth checkout can lead to higher customer satisfaction and repeat business.

2. Global Reach

With support for multiple currencies and payment methods, payment gateways enable businesses to
tap into international markets. This global reach allows businesses to attract and serve customers
from different regions, expanding their market potential.

3. Enhanced Security

Payment gateways implement advanced security measures, such as encryption and fraud detection
tools, to protect sensitive payment information. By ensuring secure transactions, businesses build
trust with customers and avoid the costs associated with fraud and data breaches.

4. Automated Payments and Recurring Billing

For businesses with subscription models or regular billing, payment gateways automate recurring
payments. This reduces administrative overhead and ensures consistent revenue streams,
contributing to better financial stability and planning.
PART 2 SUBMISSION

With respect to the below attributes, perform a detailed secondary research of any 10 Payment
Gateways:-

1Q. Description

ANS-To provide a comprehensive secondary research overview of 10 popular payment gateways, I'll
cover each gateway's description, highlighting their key features, advantages, and specific attributes.

1. PayPal

 Description: PayPal is a widely-used online payment gateway that facilitates secure

transactions for individuals and businesses globally. It allows users to make payments using
their PayPal account balance, linked bank accounts, or credit/debit cards.

 Key Features:

o Easy integration with e-commerce platforms.

o Supports multiple currencies.

o Buyer and seller protection.

o Mobile payments and recurring billing options.

2. Stripe

 Description: Stripe is a payment gateway designed for online businesses and developers,
providing a robust set of tools for accepting and managing payments. It supports a wide
range of payment methods and currencies.

 Key Features:

o Comprehensive API for custom integrations.

o Support for various payment methods including credit/debit cards and digital
wallets.

o Advanced fraud prevention tools.

o Recurring billing and subscription management.

3. Square

 Description: Square offers a range of payment solutions, from online payment processing to
point-of-sale systems. It is known for its simplicity and transparency in pricing.

 Key Features:

o User-friendly interface with no monthly fees.

o Supports both online and in-person payments.

o Integrated point-of-sale (POS) system.

o Inventory management and sales reporting tools.

4. Authorize.Net

 Description: Authorize.Net provides payment gateway services that enable businesses to

accept payments online, via mobile devices, or in-store. It is known for its reliable and secure
processing.

 Key Features:

o Accepts various payment methods including credit cards and e-checks.

o Advanced fraud detection and security features.

o Integration with multiple e-commerce platforms.

o Recurring billing and subscription services.

5. Braintree

 Description: Braintree, a PayPal service, offers a full-stack payment gateway solution for
mobile and web applications. It supports a broad array of payment methods and currencies.

 Key Features:

o Comprehensive API with support for multiple payment methods including PayPal,
Venmo, and credit/debit cards.

o Advanced fraud protection tools.

o Recurring billing and subscription management.

o Seamless integration with mobile and web applications.

6. Adyen

 Description: Adyen provides a global payment platform that supports payments across
various channels, including online, mobile, and in-store. It is known for its extensive global
reach and robust reporting capabilities.

 Key Features:

o Supports numerous payment methods and currencies.

o Advanced fraud prevention and risk management tools.

o Unified commerce platform integrating online, mobile, and in-store payments.

o Comprehensive analytics and reporting tools.

7. Worldpay

 Description: Worldpay, now part of FIS, offers payment processing solutions for businesses
of all sizes. It supports a variety of payment methods and provides a robust set of tools for
transaction management.

 Key Features:

o Wide range of payment methods and currencies.

o Advanced fraud protection and security features.

 o Integration with various e-commerce platforms and POS systems.

o Detailed reporting and analytics.

8. 2Checkout (now Verifone)

 Description: 2Checkout provides global payment solutions for online businesses, supporting
transactions in multiple currencies and payment methods. It offers tools for both e-
commerce and subscription-based models.

 Key Features:

o Supports international payments and multiple currencies.

o Recurring billing and subscription management.

o Integrated fraud protection and security features.

o Easy integration with various shopping carts and e-commerce platforms.

9. Klarna

 Description: Klarna offers payment solutions focusing on customer experience and flexibility.
It provides options for paying immediately, later, or in installments, and is integrated with
various online retailers.

 Key Features:

o Flexible payment options including "Pay Later" and "Pay in Installments."

o User-friendly checkout process.

o Risk management and fraud prevention tools.

o Integration with numerous e-commerce platforms.

10. Skrill

 Description: Skrill, a global payment gateway, facilitates online payments and money
transfers. It offers services for both individual users and businesses, with a focus on
international transactions.

 Key Features:

o Supports a wide range of currencies and payment methods.

o Instant money transfers and international payments.

o Advanced security features and fraud prevention tools.

o Integration with various e-commerce platforms and payment solutions.

2Q. Competencies

ANS-1. PayPal

 Competencies:
 o Broad Acceptance: One of the most widely recognized and accepted payment
solutions globally, both online and ofline.

o Ease of Use: Simple integration with various e-commerce platforms and easy setup
for users.

o Mobile Payments: Strong mobile payment options through the PayPal app, including
one-touch payments.

o Fraud Protection: Comprehensive buyer and seller protection programs, reducing

fraud risks.

2. Stripe

 Competencies:

o Developer-Friendly API: Offers a highly flexible and customizable API for seamless
integration into custom-built platforms.

o Global Reach: Supports over 135 currencies and numerous local payment methods,
making it suitable for international businesses.

o Advanced Features: Includes tools for managing recurring billing, subscriptions, and
marketplace payments.

o Data-Driven Insights: Provides in-depth analytics and reporting for transaction

management and business insights.

3. Square

 Competencies:

o Integrated Solutions: Combines online payment processing with an integrated point-

of-sale (POS) system, suitable for both in-person and online sales.

o Transparent Pricing: Offers straightforward pricing with no hidden fees, appealing to

small businesses.

o Additional Tools: Includes inventory management, sales reporting, and invoicing

tools within its ecosystem.

o Ease of Setup: Simple to set up and use, with user-friendly interfaces and minimal
technical barriers.

4. Authorize.Net

 Competencies:

o Reliable Processing: Known for its stable and reliable payment processing
capabilities, essential for high-volume merchants.

o Fraud Prevention: Advanced fraud detection tools and security features, including
Address Verification Service (AVS) and Card Verification Value (CVV) checks.

o Broad Integration: Easily integrates with various e-commerce platforms and shopping
carts.
 o Customer Support: Provides robust customer support and technical assistance,
which is crucial for resolving issues quickly.

5. Braintree

 Competencies:

o Comprehensive Payment Options: Supports a wide range of payment methods,

including credit/debit cards, PayPal, Venmo, and digital wallets.

o Seamless Mobile Integration: Strong focus on mobile payments and app integrations,
ideal for mobile-first businesses.

o Advanced Fraud Tools: Includes built-in fraud detection and risk management
features.

o Global Capabilities: Facilitates international transactions and supports multiple

currencies.

6. Adyen

 Competencies:

o Unified Commerce: Offers an integrated solution that combines online, in-app, and
in-store payments into a single platform.

o Global Payment Reach: Supports a wide variety of payment methods and currencies,
suitable for businesses with a global presence.

o Risk Management: Provides advanced fraud prevention and risk management tools.

o Comprehensive Reporting: Delivers detailed insights and reporting capabilities to

help businesses analyze payment data and trends.

7. Worldpay

 Competencies:

o Extensive Payment Method Support: Offers support for a broad range of payment
methods and currencies, making it ideal for global businesses.

o Fraud Protection: Advanced security measures and fraud prevention tools to protect
transactions.

o Integration Flexibility: Compatible with various e-commerce platforms and POS

systems.

o Detailed Analytics: Provides robust reporting and analytics features to track and
optimize payment performance.

8. 2Checkout (now Verifone)

 Competencies:

o International Focus: Specializes in international payments, supporting multiple

currencies and languages.
 o Flexible Payment Options: Includes features for recurring billing and subscription
management.

o Easy Integration: Simple to integrate with various e-commerce platforms and

shopping carts.

o Fraud Detection: Provides comprehensive fraud protection tools to secure

transactions.

9. Klarna

 Competencies:

o Flexible Payment Options: Offers unique payment solutions such as "Pay Later" and
"Pay in Installments," enhancing customer flexibility.

o Enhanced Checkout Experience: Focuses on creating a smooth and user-friendly

checkout process.

o Risk Management: Strong fraud prevention and risk management tools.

o Integration: Easily integrates with a wide range of online retailers and platforms.

10. Skrill

 Competencies:

o Global Transactions: Supports international transactions with a wide range of

currencies.

o Fast Transfers: Facilitates quick and efficient money transfers and payments.

o Diverse Payment Methods: Accepts various payment methods, including credit/debit

cards and bank transfers.

o Security Features: Provides advanced security measures and fraud protection to

ensure secure transactions.

3Q. Pros

ANS-1. PayPal

 Pros:

o Wide Acceptance: PayPal is accepted by millions of merchants worldwide, making it

a universally recognized and trusted payment option.

o User-Friendly: Easy for consumers to use with a simple checkout process and a
familiar interface.

o Buyer and Seller Protection: Provides strong protection programs against fraud and
disputes for both buyers and sellers.

o Multiple Payment Methods: Supports payments through PayPal accounts,

credit/debit cards, and linked bank accounts.

o Fast Transactions: Payments are typically processed quickly, providing fast access to
funds.
2. Stripe

 Pros:

o Developer-Friendly: Offers a comprehensive API that allows for extensive

customization and integration with various platforms.

o Global Reach: Supports transactions in over 135 currencies and a variety of local
payment methods.

o Advanced Features: Includes tools for recurring billing, subscriptions, and

marketplace payments.

o Robust Analytics: Provides in-depth reporting and analytics to help businesses

understand transaction trends and performance.

o Security: Compliant with PCI-DSS and includes advanced fraud prevention tools.

3. Square

 Pros:

o Integrated Solutions: Combines POS and online payment processing, providing a

unified solution for both in-person and digital sales.

o No Monthly Fees: Offers a straightforward pricing model with no monthly or setup

fees, which is appealing for small businesses.

o User-Friendly: Simple to set up and use, with intuitive interfaces for both the POS
system and online payments.

o Additional Tools: Includes features like inventory management, sales reporting, and
invoicing at no extra cost.

o Mobile Payments: Supports payments through a mobile app and card reader,
enhancing flexibility for mobile businesses.

4. Authorize.Net

 Pros:

o Reliable Processing: Known for its stability and reliability in processing payments,
essential for high-volume merchants.

o Fraud Prevention: Provides robust fraud detection tools, including Address

Verification Service (AVS) and Card Verification Value (CVV) checks.

o Flexible Integration: Easily integrates with numerous e-commerce platforms and

shopping carts.

o Customer Support: Offers strong customer support with responsive service and
technical assistance.

o Recurring Billing: Efficiently manages recurring payments and subscriptions.

5. Braintree

 Pros:
 o Comprehensive Payment Support: Accepts a wide range of payment methods,
including PayPal, Venmo, and various credit/debit cards.

o Global Capabilities: Facilitates international transactions and supports multiple

currencies.

o Seamless Integration: Provides strong tools for integrating payments into mobile
apps and web platforms.

o Advanced Fraud Tools: Includes built-in fraud prevention and risk management
features.

o Subscription Management: Efficiently handles recurring billing and subscription

services.

6. Adyen

 Pros:

o Unified Commerce Solution: Integrates online, in-app, and in-store payments into a
single platform, offering a cohesive payment experience.

o Global Reach: Supports a broad range of payment methods and currencies, making it
ideal for international businesses.

o Advanced Risk Management: Provides comprehensive fraud prevention and risk

management tools.

o Detailed Reporting: Offers extensive analytics and reporting capabilities for in-depth
transaction insights.

o Scalability: Suitable for businesses of all sizes, from startups to large enterprises,
with scalable solutions.

7. Worldpay

 Pros:

o Extensive Payment Options: Supports a wide array of payment methods and

currencies, catering to global businesses.

o Strong Security: Includes advanced fraud prevention and security features to protect
transactions.

o Integration Flexibility: Compatible with various e-commerce platforms, shopping

carts, and POS systems.

o Detailed Analytics: Provides robust reporting and analytics tools to track and
optimize payment performance.

o Global Presence: Well-established global payment network with extensive reach.

8. 2Checkout (now Verifone)

 Pros:
 o International Focus: Specializes in global payments, supporting multiple currencies
and languages.

o Flexible Payment Options: Includes features for recurring billing and subscription
management.

o Easy Integration: Simplifies integration with various e-commerce platforms and

shopping carts.

o Fraud Protection: Provides comprehensive fraud detection and security features.

o User Experience: Offers a smooth and reliable checkout experience for international
customers.

9. Klarna

 Pros:

o Flexible Payment Solutions: Offers unique payment options like "Pay Later" and "Pay
in Installments," enhancing customer flexibility.

o Improved Checkout Experience: Provides a streamlined and user-friendly checkout

process, reducing cart abandonment.

o Risk Management: Strong fraud prevention tools and risk management features.

o Integration Ease: Easily integrates with various online retailers and e-commerce
platforms.

o Customer Satisfaction: Known for high customer satisfaction due to flexible payment
options and smooth checkout experience.

10. Skrill

 Pros:

o Global Transactions: Supports international payments and transactions in multiple

currencies, making it ideal for global businesses.

o Fast Transfers: Facilitates quick and efficient money transfers and payments.

o Diverse Payment Methods: Accepts a variety of payment methods, including

credit/debit cards and bank transfers.

o Strong Security: Provides advanced security measures and fraud protection to

ensure secure transactions.

o Business Solutions: Offers additional tools for managing online payments and
financial transactions.

4Q. Cons

ANS-1. PayPal

 Cons:

o Fees: PayPal's transaction fees can be relatively high, particularly for international
transactions and currency conversions.
 o Account Holds: Accounts may be subject to holds or freezes, especially if there are
concerns about suspicious activity.

o Customer Service: Some users report slow and unresponsive customer service,
which can be frustrating for resolving issues.

o Dispute Resolution: The dispute resolution process can be lengthy and may favor
buyers over sellers in some cases.

2. Stripe

 Cons:

o Complexity: The extensive API and feature set can be overwhelming for businesses
without technical expertise or developer resources.

o Fees for International Transactions: Stripe charges additional fees for international
cards and currency conversions.

o Account Stability: Some users report issues with account stability and sudden
account holds or freezes due to risk concerns.

o Limited Phone Support: Stripe offers limited phone support, which might be a
downside for businesses that prefer direct communication.

3. Square

 Cons:

o Limited International Reach: Square is primarily focused on the U.S., Canada, the UK,
Australia, and Japan, limiting its use for businesses with a global customer base.

o Higher Fees for Certain Transactions: Square’s transaction fees can be higher for
certain types of transactions, such as online or international payments.

o Limited Advanced Features: While it provides a robust POS system, it may lack some
advanced features found in more specialized payment gateways.

o Customer Support Issues: Some users have reported issues with customer support,
including slow response times and difficulty resolving complex issues.

4. Authorize.Net

 Cons:

o Complex Pricing Structure: Authorize.Net’s pricing can be complicated with various

fees for transactions, monthly services, and additional features.

o Setup Fees: There may be initial setup fees and hardware costs, which can be a
barrier for small businesses.

o Limited Integration Options: While it supports many platforms, integration with

newer or less common e-commerce systems might be challenging.

o Customer Service: Some users report difficulties with customer service and technical
support.
5. Braintree

 Cons:

o Complexity of Features: Braintree’s extensive feature set, including advanced fraud

protection and multi-currency support, can be complex to implement and manage.

o Fees for Some Transactions: There may be additional fees for certain types of
transactions, such as international payments or currency conversions.

o Limited Phone Support: Similar to Stripe, Braintree offers limited phone support,
which can be a drawback for businesses needing immediate assistance.

o Account Stability: Some users have experienced issues with account stability and
sudden account holds or freezes.

6. Adyen

 Cons:

o Complex Pricing: Adyen’s pricing structure can be complex and may include various
fees for transactions, currency conversions, and additional services.

o Initial Setup Complexity: The setup process can be intricate, requiring significant
time and effort to configure and integrate the system.

o High Fees for Smaller Transactions: Adyen’s fees can be higher for smaller businesses
or lower transaction volumes.

o Customer Support: Some users have reported challenges with customer support,
including slower response times and limited support options.

7. Worldpay

 Cons:

o Complex Pricing and Fees: Worldpay has a reputation for having a complicated
pricing structure with various fees for transactions, setup, and additional services.

o Service Quality Issues: There have been reports of inconsistent service quality,
including difficulties with customer support and technical issues.

o Long-Term Contracts: Worldpay may require long-term contracts, which can be

restrictive for businesses that prefer more flexibility.

o Integration Challenges: Integration with certain e-commerce platforms and systems

can be challenging and may require additional technical support.

8. 2Checkout (now Verifone)

 Cons:

o Fees for International Transactions: 2Checkout has higher fees for international
transactions and currency conversions compared to some other payment gateways.

o Customer Support Issues: Users have reported issues with customer support,
including slow response times and difficulties resolving complex problems.
 o Complex Setup: The setup process can be more complicated compared to some
other payment gateways, especially for businesses new to online payments.

o Limited Advanced Features: While it offers basic payment processing, it may lack
some of the advanced features and customization options found in other gateways.

9. Klarna

 Cons:

o Limited Availability: Klarna’s services are not available in all countries, which can be a
limitation for global businesses.

o Fees for Merchants: Klarna may charge higher fees for merchants compared to other
payment gateways, especially for installment payments.

o Customer Experience Variability: The customer experience can vary depending on

the merchant’s implementation of Klarna’s payment options.

o Complex Integration: The integration process with e-commerce platforms can be

complex and may require technical support.

10. Skrill

 Cons:

o High Fees for Certain Transactions: Skrill’s transaction fees can be relatively high,
particularly for currency conversions and international payments.

o Account Verification: Skrill requires detailed verification processes, which can be

cumbersome and time-consuming for users.

o Customer Support Challenges: Users have reported issues with customer support,
including slow response times and difficulties resolving issues.

o Limited Integration: While Skrill offers a broad range of payment options, its
integration with some e-commerce platforms and systems may be less seamless
compared to other gateways.

5Q. Top business tie ups

ANS-

1 PayPal/Braintree: A well-known gateway, PayPal has partnerships with major e-commerce

platforms like Shopify, eBay, and Facebook. It also powers payments for Uber and Airbnb via its
Braintree service.

2 Stripe: Stripe has numerous integrations with tech giants such as Amazon, Google, and Microsoft.
It is also commonly used on platforms like Shopify and Lyft for processing payments, particularly in
subscription services and online retail.

3 Square: Square has strong tie-ups with retail platforms like Wix and Weebly and is a preferred
payment gateway for small businesses. It has also integrated with Tidal for processing subscription
payments for music services.
4 Adyen: Known for its large merchant clientele, Adyen handles payments for brands like Netflix,
Spotify, and Booking.com. Adyen's partnerships with major airlines and global retailers highlight its
role in high-volume transactions.

5 Authorize.net: Through resellers like Leaders Merchant Services, Authorize.net serves a wide range
of small to medium-sized businesses. Its tie-ups with platforms like BigCommerce and Magento make
it popular among online retailers.

6 Worldpay: With extensive reach, Worldpay supports businesses like Walmart, Expedia, and Royal
Caribbean. It is particularly strong in the travel and retail sectors, providing both in-store and online
payment solutions.

7 Paysafe: Paysafe has significant partnerships with subscription-based businesses. For example, it
integrates with Vindicia for payment recovery services, making it a choice for businesses with
recurring billing needs.

8 Klarna: Klarna is a leader in the "buy now, pay later" space, with partnerships with retailers like
H&M, Sephora, and Nike. It is frequently used in e-commerce to allow flexible payment options.

9 Recurly: Specializing in subscription billing, Recurly works closely with SaaS companies and media
businesses such as CBS Interactive and Vimeo. Its gateway integrates with multiple payment
processors.

10 Elavon: A global player, Elavon supports businesses in hospitality and airlines, partnering with
major hotel chains and airlines like Hilton and Delta Air Lines. It provides both point-of-sale and
online payment solutions.

6Q. Cost structure (which client has to pay)

ANS-

1. Stripe

 Transaction Fees: 2.9% + $0.30 per domestic transaction. For international cards, there's an
extra 1.5%, and 1% for currency conversion.

 Other Fees: $15 for chargebacks, 1.5% fee for instant payouts, and a 0.8% ACH fee (capped
at $5).

 Monthly Fees: None

2. PayPal

 Transaction Fees: 3.49% + $0.49 per domestic transaction. International transactions incur
higher fees based on location and currency.

 Other Fees: Additional costs for currency conversion, recurring billing, and disputes.

 Monthly Fees: None

3. Square

 Transaction Fees: 2.9% + $0.30 for online transactions; 3.5% + $0.15 for manually entered
card details.
  Other Fees: None for basic features. Additional costs for advanced services like payroll or
loyalty programs.

 Monthly Fees: None for basic processing

4. Adyen

 Transaction Fees: €0.11 per transaction plus variable processing fees depending on the card
type.

 Other Fees: No setup or monthly fees. Potential minimum invoice amounts due to
interchange fees.

 Monthly Fees: None

5. Authorize.Net

 Transaction Fees: 2.9% + $0.30 per transaction for the all-in-one plan, or $0.10 per
transaction with a $25 monthly fee for businesses with their own merchant accounts.

 Other Fees: $25 monthly gateway fee, $0.10 daily batch fee, and higher fees for manual
transactions.

 Monthly Fees: $25 for gateway services

6. Braintree (A PayPal Service)

 Transaction Fees: 2.9% + $0.30 per transaction. An extra 1% applies for international cards
and currency conversion.

 Other Fees: No monthly fees for standard features, but possible extra costs for advanced
services like fraud protection.

 Monthly Fees: None for basic processing

7. Worldpay

 Transaction Fees: Typically 2.75% + $0.30 per transaction, but varies depending on business
size.

 Other Fees: Higher fees for high-risk businesses or custom integrations.

 Monthly Fees: Varies based on negotiated agreements for larger enterprises

8. GoCardless

 Transaction Fees: 1% per transaction, capped at £2 (or equivalent).

 Other Fees: Additional fees for failed transactions and chargebacks.

 Monthly Fees: None

9. 2Checkout

 Transaction Fees: 3.5% + $0.35 per transaction. There is an additional 1-2% for international
payments depending on the country.
  Other Fees: Custom pricing for high-volume merchants, and additional charges for recurring
billing.

 Monthly Fees: None

10. Zen Payments

 Transaction Fees: Typically between 3% to 5% for high-risk merchants, depending on sales

volume.

 Other Fees: Additional fees for high-risk industries like gambling or adult entertainment.

 Monthly Fees: Varies based on the risk profile of the merchant

PART 4 SUBMISSION

Q. Perform a proper analysis and recommend to Outlook 3 Payment Gateways in order of

preference.

ANS- When analyzing and recommending payment gateways, it’s essential to consider factors such
as ease of integration, fees, security, global reach, and customer support. Here’s a step-by-step
breakdown to recommend three payment gateways in order of preference.

1. Stripe

Pros:

 Ease of Integration: Stripe is known for its robust APIs and developer-friendly
documentation, making it easy to integrate into various platforms.

 Global Reach: Available in over 40 countries and supports 135+ currencies.

 Security: Stripe is PCI-DSS compliant, providing encryption and fraud detection tools.

2. PayPal (PayPal Payments Pro & Braintree)

Pros:

 Ease of Use: PayPal is one of the most widely recognized payment gateways, and many
customers are familiar with it.

 Global Reach: Operates in over 200 countries and supports over 100 currencies.

 Security: PCI-DSS compliant, two-factor authentication, and encryption features.

 Multiple Payment Options: Supports PayPal balance, credit/debit cards, ACH, and even
Venmo (via Braintree).

 Recurring Billing: Excellent support for subscriptions and one-time payments, especially via
Braintree, which PayPal owns.

3. Square

Pros:

 Ease of Use: Square is known for its intuitive setup and user-friendly interface, ideal for small
to medium-sized businesses.
 Comprehensive Ecosystem: In addition to online payments, Square offers POS systems,
invoicing, payroll management, and even marketing tools.

 No Monthly Fees: No monthly fees for the basic payment processing system. Standard
transaction fees are 2.9% + 30¢.

 Security: PCI compliance, encryption, and fraud protection tools are available.

 Global Reach: Currently, Square operates in a handful of countries like the US, Canada,
Japan, Australia, and the UK.

 Integrated Hardware for POS: For businesses with physical locations, Square’s hardware
integration is seamless.

 Supports Multiple Payment Methods: Supports credit cards, wallets, and bank transfers.

Cons:

 Limited Global Presence: While Square is fantastic for the US and some other regions, its
international support is more limited compared to Stripe and PayPal.

PART 5 SUBMISSION

Q. Prepare a detailed EMI strategy to sell Outlook Groups subscription.

ANS- Creating a comprehensive EMI (Equated Monthly Installment) strategy for selling Outlook
Groups subscriptions requires understanding the target audience, pricing model, payment
methods, marketing techniques, and conversion optimization. Below is a detailed EMI strategy
that can be customized to suit various customer segments.

1. Pricing Structure and EMI Plans

2. Target Audience Segmentation
3. Payment Gateway Partnerships
4. Marketing and Promotion of EMI Options
5. Customer Education and Support