Empowerment Technologies

LESSON 2
ICT as Platform for Change

Advocacy
is a way of expressing views, opinions, concerns information access and on
establishing to all one’s rights and responsibilities through any possible
means or ways.
Social Media
(according to TechTarget network, as posted by Margaret Rouse) is a
collective term for website applications which focus on community-based
input, communication, interaction, content-sharing and collaboration.
- the most powerful platform to use if you want to generate instant and
massive public reactions to whatever concerns or issues you have.
- one should also realize that following protocols and computer
etiquettes should be observed at all time.
- understand and appreciate how ICT influence the history specifically
its significant contribution to what we are enjoying today.
-
ICT in the recent history of Philippines?
1. EDSA (People Power Revolution) The People Power Revolution lasted
from 1983 to 1986. During a radio broadcast of Radyo Veritas, Cardinal Sin
encouraged the Filipinos to help end the regime of then President Ferdinand
Marcos. A major protest took place along EDSA from February 22 to 25, 1986
involving two million Filipinos from different regions and sectors. These
include civilians, political parties, the military and religious groups. The radio
broadcast helped to change the course of history. Without it, Filipinos would
not have been moved into action.
2. EDSA II. This was also known as the 2001 EDSA Revolution which
happened from January 17 to 21, 2001. It was fueled after 11 prosecutors of
then-President Joseph Estrada walked out in the impeachment trial. As a
result, the crowd in EDSA grew over the course of a few days through text
brigades. Like the first People Power Revolution, Edsa Dos would not have
been successful without the text brigades.
3. Million People March. This was a series of protests that mainly took
place in Luneta Park from August 22 to 26, 2013. There were also several
demonstrations that happened in key cities in the Philippines and some
locations overseas. It condemned the misuse of the Priority Development
Assistance Fund (PDAF). Though dubbed as the Million People March, the
number of total attendees was only around 400,000. Despite that, it was still
considered a success as it clearly demonstrated how powerful social media
campaigns are. The organizers and promoters of the Million People March
used Facebook and Change.org as their media.
4. Yolanda People Finder. Recent storms in Philippine history gave birth to
the People Finder database powered by Google. During typhoon
Yolanda, the people finder was a vital tool for people across the globe to
track the situation of their relatives. This proved to be successful and is now
adopted by more organizations to help people track relatives during
calamities.

Platform for placing petitions or change advocacy

Change.org
Change.org is dubbed as the “world’s platform for change” where anyone
from the online community can create a petition and ask others to sign it.
Change.org gives access to more people by allowing the online community to
affix their digital signatures on a petition.
Procedure on how to make a simple petition using Change.org Platform

- Log in first using your account and then search and click the word
“petition”
- Select a topic of what kind of issue are you petitioning on.
- Write your petition title on the box.
- Choose the recipient(s) of your petition. It can be people or
organizations which has the power to solve your problem.
- Estate your problem that you would like to solve
- Upload a photo or video that captures the emotions of your story;
- Then lastly click the word publish.

LESSON 3

Planning and Conceptualizing Social Advocacy

Planning and Conceptualizing the Content

Always start with the ends in mind. Generate your own ideas about content and identify various
opportunities based on your target audience. Have a clear plan of actions, responsibilities, work
requirements, timeframe and budget if needed. Set a SMART goal to target.
• Specific – (What do you want to do or want to achieve?) Set a real goal that is direct,
detailed and meaningful. Make sure that your goals are focused and can identify a concrete
outcome. Your goal will be at risk or vague without the specifics of the goal, because
knowing what you wanted to achieve is knowing the leverage to success.
• Measurable – (When will you know when you reach it? What are the signs of your success?)
– Make sure that you goal is trackable and quantifiable. Defining your own definition of
“success” will aid you to estimate your current achievement level on reaching your specific
goals.
• Attainable – (Is it possible for you to reach your goal?) Work towards a goal that is
challenging but possible and doable. Check if you have the tools or resources that will help
you to achieve and attain your goals.
• Realistic – (Are your current skills enough to reach your goal?) Knowing yourself is the key to
your success. Be honest with yourself and know your capabilities and the things that you
cannot do. Be realistic toward your goals as well as on your capacity to do.
• Time-Bound- (When exactly do you plan to accomplish it?) Give yourself a deadline. Every
goal should have a target date to finish. Having deadlines motivates oneself to do more
efficiently and helps you to be focused in reaching your goals.

Concept Paper
Concept papers are summaries of projects or issues that contemplate interests, experience and
expertise that commonly serves as a purpose of delivering an in-depth discussion of a certain
topic that a person has a strong position on. The terms "concept paper”, “proposal" or
“abstract” are often used interchangeably as they can be used for the same function.
Concept paper can also be used as a mainstream educational tool to develop and to create
solution to a certain problem or issue. Moreover, concept paper provides guidance for the
implementation of a project, concept paper carries and gives good practices, viewpoint,
advocacy, belief and values or other correlated issues that needs and promotes action to be
taken in the future.
Your concept paper can range from (2) two to (3) three pages for a small research project to up
to 20 pages for immense research projects. For the formatting of concept paper it is suggested
to be the following: a) the font style should be formal such as Times New Roman, Garamond,
Baskerville or similar Serif typefaces.; b) the line and paragraph spacing should be in double
space; and c) the font size should be at 12 points.

Key Points on making your Concept Paper

Rise with a concept topic or idea that you are genuinely interested.
Write down the questions associated the topic or idea you have chosen.
Create a possible solution from each of the questions that you have developed.
Classify what kind of data you need that will answer your questions and identity how will gather
the information needed.
Identify how you will analyze, interpret, and present the overall data you gathered.

Elements of a Concept Paper for Social Advocacy

1. Title Page – The title of your concept paper will serve a lot in terms of getting the audience
interest, so make sure to have a short but a catchy and interesting title of your chosen topic. The
title of your project or concept paper should also give a fully overview of what the concept
paper is all about and what are the things you are resounding out about. In creating your title
make sure stick to the main point of the chosen topic and use relevant, easy-to understand
word and avoid being wordy. Title page usually in the form of question.
2. Introduction - This element of concept paper serves as the most important part of your
concept paper. You must keep on pursuing an adding value to convince the reader about your
project’s mission and vision. This part of your concept paper should detail your mission or goal
and the vision or dream you have in taking up this concept paper. You need to elaborate and
identity it by providing them the urge of solving an existing problem and to provide meaningful
insights of your project. Your introduction should also contain the following: a) the clear
problem you wanted to solve; b) why did you like to investigate under this study. c) how your
research or concept paper would be helpful for others; and d) what are the clear evidence that
your study is beneficial and necessary to be discussed. Lastly, what making your introduction
critical is that making it you need to make a clear and good impression to the possible readers.
3. Purpose – This element of concept paper includes the reasons why your chosen project or
advocacy campaign is worth all the time effort and money. You need to make a strong
atmosphere of purpose. Your purpose should not only be to prove your right, but it is more
about on how you can help other people in the purpose of your chosen concept paper.
Remember your main purpose here is to bring something good and create an impact for a
change.
4. Description - This element of concept paper includes all the necessary information, data and
details about your project. This element talks about the steps and procedure on how you will do
things properly. It also expounds the methods and plans on how you will answer the problems
of the concept and in revealing the efficacy of your solution to the problems. This element also
involves ways on how you will process your concept into a clear technique of the production of
concrete solution in harmonious purpose that will lead to the creation of a successful project or
advocacy.
5. Support – This element of concept paper contains your budget needed for the project. Every
project needed funds to be published and materialized their certain cause, thus support from a
sponsor/s necessary to be consider. Remember that support does not only means monetary
things, but it can also be as moral support from your friends, relative and among others,
depending on the topic or cause who have chosen.
6. Contact Information – The element of concept paper that includes information on how the
you can be contacted. These includes the following (but not limited to): a) name/s of the
creator/s, b) address, c) phone or telephone number, d) email address, and e) website.

LESSON 4

Research Content for Social Advocacy in Developing an ICT Project

Social Advocacy
Advocacy as defined by Merriam-Webster is the act of supporting a cause or proposal: the act
or process of advocating. Today, the adaptation and improvement of the technologies can now
serve as a platform for solving local and global issues through an advocacy. These includes
solving of gender equality, economical, agricultural and industrial problems, government
accountability and transparency, educational dilemmas, crimes, religious conflicts, climate
change and more.
• In terms of ICT usage, one of the most used by the people today is the Social Networking
sites or simply Social Media. It is the collective online communication channels dedicated to
community input, interaction, content-sharing and collaboration. Since it caters a wide
range of possible user interaction, the social media is broadly used to connect and
communicate with the global community. For that reason, the social media can also be used
to address an advocacy online.
Research for Content
• Research is essential whether you love it or hate for there is a real urge for it. Every day, we
undergone with different problems and dilemmas in life and finding their solution.
Sometime it is hard and takes time when research is needed
- Research skills are our ability to find an answer to a question or a solution to a problem.
Research skills also include the ability to gather information about the topic. We have to
review that information, analyze and interpret the information in a manner that brings
us to a solution.
- One of this is the proper background research of your proposed ICT project by
translating your own made concept paper into an infographic. In creating your ICT
project, it is also important to take consideration about your targeted audience that is
why audience profiling must be done.
• Audience Profiling
Audience profiling is the process of defining exactly who your target audience is by unifying and
analyzing their behaviors across multiple platforms and touchpoints. (Steve Klin, 2018). In this
project, you need to consider the demographics and psychographics of your intended audience.
1. Demographics - is one of the methods in audience profiling that defines not only the
population of your audience but also the work that they do. It also tells where they live, their
gender, age, income level, religion, ethnicity, education level, and knowledge level.
2. Psychographics - is the classification of people according to their personal characteristics,
lifestyle, attitudes, social class, aspirations, values, tastes, activities and interests and other
psychological criteria.

You can only effectively reach your target audience when you really comprehend both of their
demographics and psychographics. The amalgamation of information you get from their will be
your steppingstone for making them involve and to get their interest about your proposed ICT
project.
• Infographics
An infographic (or information graphic) is “a visual representation of information or data”. But
the sense of an infographic is something to be more specific and gradually represented. An
infographic is composed of set of collection of various imagery, charts, and text that gives an
easy-to-read and easy-to-understand synopsis of a certain topic or issue. Infographics has a
wheel to present a multifaceted data into a short and concise idea, making information easy to
digest, educational, informative and engaging.
• Steps in Making your Infographics
1. Outline The Goals Of Your Infographic (Why are you making this Infographic?) – This is the
hardest part which talks about on what should your infographic be about? What is the core
message you want to deliver and how you will deliver it? You should remember to recognize
that you’re creating an essential infographic, so that your audience can gain something very
specific from reading it. From there, use a question pyramid to take that burning problem and
turn it into 3-5 actionable questions to tackle in your infographic.
2. Collect Data For Your Infographic (What should you present?) – After knowing what your
Infographic is all about, now you have to gather data of your chosen topic. These are the two
different styles and approaches you can use on gathering and collecting your data:
• Self-made data– this approach requires more time for you need to ask around, send
some emails, do research online, create your own made survey and process your own
conclusion.
• Data sources – this is the easiest way to gather information to get ready-made
information that you can find on the books, magazines, newspaper and internet. There
are plenty of public and private data sources that you can use in your infographics.
3. Visualize The Data In Your Infographic (Decide how to present data visually.) - Visualizing
your data is about choosing the type of infographic you want to use. There are different types of
infographics as shown below:
A. Statistical Infographics – shows a summary or overview of data with one or more graphs,
tables or lists.
B. Timeline Infographics (time-oriented) – shows progress of information over a chronological
time period.
C. Process Infographics – demonstrates a linear or branching process as how to teach the
workings of an object or flow chart showing choices in a decision process.
D. Informational Infographics – are most likely a poster that summarizes topic with some extra
bits of information.
E. Geographic Infographics – displays data with a location map.
F. Compare/Contrast Infographics – illustrates notable similarities or differences as a “this
versus that” infographic or as a table or simple list.
G. Hierarchical Infographics – demonstrates a chart with levels.
H. Research-based Infographics – is similar to the statistical infographic, but based on research.
It can be used to compare unlike items with popular sets of data
I. Interactive Infographics – gives viewers the control to modify the infographic and is web-
based.
4. Layout The Elements Of Your Infographic Design (All that’s left is layout and design) - This
step is all about placing them all together into an attractive looking infographic design. You can
create a natural form of information flow using the question pyramid you developed in the first
step. This is to guide your layout and information flow. Then use the suggested grid layout to
add structure and to balance your infographic.

5. Add Style To Your Infographic Design (Value added content.) – This is about putting your own
style and personal touch, just be creative in combining text, shapes and images in your most
creative way. Your added value of style can also showcase your uniqueness making your created
infographics attractive to the viewer’s attention. And lastly, make it simple. Adding too many
pictures and clustered text and colors can make your infographics hard to digest and distractive
to the eyes of the possible viewers. So, simplicity of the infographics makes the viewers or

audiences easily grasp the ideas and important messages of your own made infographics .
LESSON 5

Designing and Developing an ICT Project for Social Advocacy

Designing Social Advocacy

A design is a plan or specification for the construction of an object or system or for the
implementation of an activity or process, or the result of that plan or specification in the form of
a prototype, product or process. The verb to design expresses the process of developing a
design. The design generally has to gratify a certain goals and constraints such as aesthetic or
overall look, functionality, economical and socio-political considerations that is expected to
interact with a certain environment.
In designing and creating your own video content, you should express yourself by voicing out
creatively with passion to promote the advocacy you desire. Collect ideas, make outlines, decide
on the message, and make your content interesting and positive. Make sure to anchor your
content to the four important purposes in producing a social advocacy:
 Inform – Transform into an informative purpose in producing your advocacy. One main
purpose of media is to inform the people of what is the real situation of the society.
Voice out your thought in increasing understanding and making meaningful knowledge
to share with others. Communicate with the audience with your heart. (e.g.
Documentaries, News, Vlog and etc.)
 Inspire – Infuse your advocacy and learning with a sense of meaning and purpose to
motivate and uplift your audience. Make their viewing worthwhile, alive, and healthy on
their eyes. Create new possibilities and desire to be taken. Inspire them to take actions.
(e.g. Advocacy Video, Inspirational Video/Film, Endorsements, Testimonials and etc.)
3. Educate – Empower your audience with the proper knowledge. Make them aware and
impart learning through your advocacy. To educate your audience means engaging them into a
wise, hopeful, and respectful cultivation of learning and application. (e.g. Vlog, DIY Video,
Tutorial and etc.)
4. Entertain – Ignite wonder, awe, and entertainment through learning. Learning is not
always being serious, but it becomes more adequate if the person is enjoying while doing it.
Give your advocacy an entertainment value. (e.g. Musical/Lyrical Video, Short Film, Viral Videos
and etc.)

Development phase is one of the crucial stages in constructing and producing your social
advocacy, because this phase is where skills and creativity should foster. The creator should also
need to be careful not to plagiarize works and give proper credits to the owners of different
intellectual properties in crafting your project unless it is under the fair use.
Fair Use means you can use copyrighted materials without a license but only for certain
purposes. These includes commentary, criticism, reporting, research, and educational purposes.
In accordance with this, fair use must follow these prescribed guidelines:
a.) majority of the content you created must be of your own;
b.) give credits to the copyright holder; and
c.) don't make money out of the copyrighted work.
The creator can also use Creative Commons – an American non-profit organization devoted to
expanding the range of creative works available for others to build upon and share legally. The
organization has released several copyright-licenses known as Creative Commons licenses free
of charge to the public.

Copyright
- In copyrighting your social advocacy, a basic understanding of copyright principles is
essential for anyone who publishes their creative works online. All copyright law under
Republic Act 8293 – Intellectual Property Code of the Philippines covers a broad range
of creative works.
- Copyright or author’s right is a legal term used to describe the rights that creators have
over their literary and artistic works. Works covered by copyright and its validity ranges
from the following medium:

a. Literary works – These are basically prose such as books, news story, scientific paper,
novel, poetry, or any other forms of “word-only”. The validity of copyright under literacy
works applies during the lifetime of the author plus fifty (50) years after death.
b. Musical works – These applies to both the lyrics and the music. Under musical works,
the copyright falls under fifty (50) years from year recording took place.
c. Dramatic works – These are plays, including any accompanying music. Copyright in
dramatic, works whether published or unpublished, expires fifty (50) years after the end of the
year of creation.
d. Pictorial, graphic and sculptural works – These are photographs, drawings, paintings, and
any other kinds of two- or three-dimensional art. These works’ copyright applies under fifty (50)
years from the publication.
e. Motion pictures and other audiovisual works -These are movies, television shows,
YouTube videos, and any kind of multimedia. The audio-visual works shall be protected for fifty
(50) years from the date of publication. If it is unpublished, it is protected for fifty (50) years
from the date of creation.
f. Sound recording – These are a separate copyright that protects a recording artist’s
rendition of a work. Performances not incorporated in recordings shall be protected for fifty (50)
years from the end of the year in which the performance took place. Sound or image and sound
recordings and performances incorporated therein shall be protected for fifty (50) years from
the end of the year in which the recording took place.
g. Architectural works. These are blueprints and similar plans for building. Works of applied
art shall be protected for twenty-five (25) years from the date of its creation.
 In crafting your proposed Social Advocacy, the following are the tools or software in
developing your own video content but not limited to:
 VideoPad (https://www.nchsoftware.com/videopad/index.html)- is one of the best
video editing tools to take your first steps in the world of multimedia video editing. It is
perfect for anyone starting to play around with video compositions as it is simple and
easy to use.
 Blender (https://www.blender.org/features/video-editing) - is an open-source program
that is entirely free to use. Blender was designed is 3D animation suite that comes with a
 very useful video editor. The editor allows you to perform basic actions like video cuts
and splicing and more. It also allows you to carry out more complex tasks like video
masking. This makes it a very flexible video editor and caters to both beginner and
advanced users.
3. Shotcut (https://shotcut.org/) - is a fully open-source program. This means after
downloading it, you get access to all the features without the need for a paid upgrade. This
video editor supports a wide range of video formats and boasts a great collection of tutorial
videos. Two of the most striking features are 4K HD resolution support and its timeline editing.
Shotcut will be a great editing tool for you if you wanted to have a 4K HD resolution for your
video output.
4. Openshot (https://www.openshot.org) - is entirely open source. It has an easy to use drag
and drop interface. Openshot packs features including unlimited layers and audio mixing. It also
allows real-time previews when you create transitions between your clips. This free editor has
also a nice balance between advanced features and a simple interface, good for beginners and
advanced creator.

LESSON 6

ICT Projects for Social Change

How to Upload, Manage and Promote online ICT Projects for Social Change

As technology advances, it enables us to achieve more and more tasks without even
realizing how complex the jobs are. Creating a website by yourself is one of these wonders that
has become a reality. With the evolution of website builders, everyone can design a website and
craft an impressive online presence for themselves.

1. How to design a website

Your website should meet one main goal. All elements of your site should serve that
overarching purpose. For example, if your site's purpose is to inform people about safety
precautions, you can utilize different techniques to support your efforts, such as showing
photos, videos, writing blog articles, and more. Keep in mind that your visitors - as well as
Google's bots - want to understand what your website is all about in the blink of an eye. Having
multiple main objectives is likely to result in confusion, which can, in turn, increase the chances
of your visitors leaving your page prematurely.
2. Choose your website builder
Now that you have identified your goal, it is time to pick the right tool to reach it. A website
builder (also called a content management system or CMS such as wix.com) is a platform on
which you can create, personalize and publish a website.
3. Define your layout
You can pick a template on which to base your design. To make a template your own, you can
fully customize all its elements. Remove, add, or change details like text, images, and color. Each
template comes complete with the necessary tools, such as an online booking widget if you're
an instructor or a Google Map widget. You can pick between a multi-page template and a single-
page one. If your website includes a hefty amount of content, you'll probably opt for a multi-
page site. In this case, you'll include a classic website menu from which your visitors can
navigate your site. However, if you have less textual content to display, you may want to go for a
one-page website. This trendy option is a popular choice for landing pages, event websites, and
other short-form content sites
4. Claim your domain name
To put it in simple terms, your domain name is your address on the internet. It's what your
visitors will see in the bar of their browser, right after the "www." Registering your domain
name is critical for your online success. Websites with a customized domain are automatically
perceived by internet users as more professional and trustworthy. When chosen wisely, a
domain name also helps search engines (like Google and Bing) to understand what your website
is about. In turn, this could positively impact your SEO (Search Engine Optimization). Last but
not least, having your domain name is the first step in acquiring your custom email address.
5. Gather your content
This includes your images, slogans, videos, texts, and more. Use your original materials as much
as you can to ensure you're offering valuable and branded content. Whenever you're not
creating unique content, make sure to acquire your resources through legal ways.
6. Make it accessible to everyone
Make sure to build your website hierarchically, using clear headers to define the different levels
of information. In addition, ensure that your site is fully operable with a keypad, write alt text
for your images, use heading tags, and more. There are many more things you can do to make
your website accessible - and all of them will also boost your SEO efforts.
7. Optimize for mobile
Smaller screens do not equal a smaller impact. With such an increase in smartphone and tablet
usage, you must ensure a seamless browsing experience across all devices. What's more, since
Google implemented mobile-first indexing, optimizing the mobile version of your site has
become even more important if you want to up your chances of ranking on page one of search
results.
8. Ask for feedback
Whether you're creating an online portfolio, blog, or any other type of website, it's time to take
a step back and ask someone you trust to provide you with honest feedback. Be receptive to
their critique, and remember that you may not always like what you hear. To ensure a flawless
final result, ask a friend or colleague to check the following elements: Is the text proofread? Are
the pages easy to navigate? Is the mobile version optimized? Are all the links working? Are all
the SEO elements filled out correctly?
9. Publish - and get back to it
A site that looks like it's been lying dormant for too long is uninviting and can also seem
unreliable. Regularly updating your website shows that you're present, active, and up-to-date
with what's happening in your industry.

ICT Project for Website Traffic Statistics and Performance Analysis

Web Traffic
 Just like a traffic on a highway which refers to the number of cars traveling down the road,
web traffic is the number of web users who travel to any given website. Each person who logs
on to a website is recorded as a visit or session, with a starting and ending point. This is a
common way to measure success of your website and online business effectiveness at attracting
an audience.
 Monitoring Site Statistics on Different Platforms
You can find out how many people are interacting with your website. There are many tools
that you can use to measure the success of content on your website.
1. WIX
 You will see how much traffic your site is getting, where your visitors are coming from, and
more, with the Site Traffic Analytics. By understanding how visitors interact with your site
and by checking in on your site's performance, you'll be better able to reach your audience
and respond to the changing trends. Once you log in to your WIX account, click the Analytics
tab in your site's dashboard.

 Visits- refer to the number of visits in a website during the selected time-frame,
including multiple visits by the same visitor.
 Unique Visitors- refer to the number of people who visited a website at least once
within the reporting period.
 Bounce Rate- refers to the percentage of people that visited in a website and left after
viewing only one page.
 Form Submitted- refers to the number of contact forms submitted by visitors.

2. Facebook
Running a Facebook business page can help you reach and connect with your existing and
potential customers. And this is one of the inexpensive ways to promote your business online.
To access Facebook Page Insights, go to your Facebook Page and click the Insights tab in the top
menu. Facebook Page Insights gives you detailed analytics for your Facebook Page, so you can
track what works, learn how people interact with your content, and improve your results over
time. Facebook Page Insights TAB will give you more in-depth statistics. Overview: Overview
gives you a bird’s-eye view of everything that’s happening in your Facebook Page.

The Overview is broken down into different sections, starting with the Page Summary. Here,
you’ll see a set of graphs with top-level metrics for several categories:
 Benefits of Website Analytics & Tracking Here are some benefits of advanced website
analytics.

1. Know the visitors of the site.

2. Know exactly what the customers are looking for.
3. See what area customers are losing.
4. Find out how to improve the website.
5. Measure the success of other marketing activities and see the match rate rise.

LESSON 7

 Sustaining ICT Project for Social Change

 Understanding ICT Project for Social Change
 Communicating with individuals and organizations requires methods and technology such as
Information Communication Technology (ICT) with the help of a computer system.
 Information technology is an economic and social development that is generally seen as a
useful tool to employ better and cheaper communication and to facilitate the generation of
knowledge.
 The importance of sustaining and maintaining an ICT project is through available monitoring
tools and evaluating techniques such as user interviews, feedback forms, and analytics data.

 How do you measure impact?

The following is a photo53 of what appears like a furniture set assembled with a theme in mind.
 Things to remember to sustain an ICT Project for Social Change

 Update content regularly

 Do not put off the updates to safety measure your web content. It is done to continue
having life on your Website that keeps the web content more captivating. By changing the
site content often in essential to maintain the relevancy of the Website

 Webpage Design
 Web design is essential because it impresses how your audience sees your brand. The brand
you make on them can either get them to remain on your page learn about your business
and turn into a competitor. Good web design helps you to keep advance on your page.
 Make your Website look attractive with new images or a design renovation. Give it a facelift
with some new photos or a design renovation.

 Updated links
 Updated links and customized web search engines give the viewers appreciated and
accessible information that leads to successful projects. One reason to update the links on
your Website will attract the user to easily navigate and search for your site.

 Some benefits of updated link:

• More visibility of your webpage in search results
• Receive traffic from other websites linked to you
• High-quality incoming links mean your site will be admired as a valuable resource.
• Link updating also helps in getting fast in search results quicker.

 Reply to inquiries
 Providing a quick response to the viewer is vital to gather and collect feedback on web
content, especially to enhance the support, including forums, online communities, emails,
blogs, and comments.

 Website Management
 A website management platform is integrated tools and services that allow the team to
create, design, develop, launch, manage, administer, and monitor website content, web
building involves web management, navigation support, homepage content writing and
design for multimedia.
 Monitoring Tools
 24-hour care tools are used to continuously track the status of the webpage in use to detect
the earliest warning of failures, defects, or problems, and to progress them. There are
monitoring tools for servers, networks, databases, security, performance, Website and
Internet usage, and applications.

 TIPS: LEARN MORE

 Use a search about the Pareto Principle. Learn how the principle applies in almost every
aspect of life
 Promotion, Traction, and traffic monitoring
 Traction and traffic use to promote the Website have varied methods to attract visitors to
get more shares, email subscribers, and higher search rankings to support and validate
products and keep growing of user and customer.
 Reflecting on the ICT Learning Process

 Impact of ICT, the Self, and Society

 Information and Communications Technology (ICT) has an immense impact on humanity. It
covers all developing sectors to improve their service, life style, and as the basis of economic
growth. However, these impacts may seem to have both advantages and disadvantages
despite its progress.

Writing a Reflection Piece using Blogger Site

 There are number of ways how you can share your thoughts and experiences in plenty of
ICT online platforms as what you have also learned in the previous lessons. But let me share
you one of the ways where you can also post your insights and use this platform in our
activity later.
1. Open a browser and sign in to www.blogger.com using your Gmail account then click Create
your Blog button.
2. A dialog box will appear for the name of your blog. Add a title for your blog then click Next.
3. Type the URL or address for your blog where your audience can reach you then click Next.
4. Type your preferred Display Name and click Finish.
5. Once you have set-up or prepared your page, you may now create a post by clicking the New
Post button on the upper left pane
6. Type your desired title for your blog and the body of your content. Just like in MS Word and
any other word processing application, you can format the text and layout your design on this
website. After you write the content for your blog, modify the settings on the right pane,
preview it, and click Publish once you are done.
7. Here is what it looks like when you click the preview button. You can view it on a computer,
tablet, and in mobile phone mode.