MOBILE
COMMERCE
OUTLINE:
• What’s Mobile Commerce?
• Services of mobile commerce
• Mobile payment
• Mobile Commerce Application
• Challenges of Mobile commerce
• Advantages and disadvantages of Mcommerce
• Conclusion
INTRODUCTION:
• Mobile Commerce
• also known as
• M-Commerce
• MCommerce
WHAT IS M-COMMERCE?
M-commerce is the buying and selling of goods and
services through wireless handheld devices.
M-Commerce is the process of paying for services
using a mobile phone or personal organizer.
M-Commerce is the use of mobile devices to
communicate, inform transact and entertain using
text and data via a connection to public and private
networks.
MOBILE COMMERCE
• Is the ability to conduct commerce using a mobile device.
• such as :
• Mobile phone.
• Personal digital assistant (PDA).
• Smartphone.
M-COMMERCE BENEFIT
Your Internet offerings are easier and more convenient to access.
You get considerable flexibility while conducting business.
Transaction and personnel costs are reduced due to widespread
automation of back-office operations.
Field staff is more effective as they have flexible access to back-
office data.
BENEFIT FOR BUSINESS
For a small business could benefit from m-commerce.
Selling a product or service
Improving productivity
8
MOBILE COMMERCE
• Attributes of M-Commerce
• Ubiquity
• Convenience
• Interactivity
• Personalization
• Localization
Prentice Hall © 2006 Electronic Commerce
M-COMMERCE SERVICES AND
APPLICATIONS AVAILABLE:
• Mobile ticketing
• Content purchase and delivery
• Information services
• Mobile banking
• Mobile Browsing
• Auctions
• Mobile Purchase
• Mobile marketing and advertising
MOBILE TICKETING
• Tickets can be sent to mobile phones using a variety of
technologies. Users are then able to use their tickets immediately,
by presenting their phones at the venue.
• Tickets can be booked and cancelled on the mobile device with the
help of simple application downloads
CONTENT PURCHASE
AND DELIVERY
• Mobile content purchase and delivery mainly consists of the sale
of ring-tones, wallpapers, and games for mobile phones.
• The convergence of mobile phones, portable audio players, and
video players into a single device is increasing the purchase and
delivery of full-length music tracks and video.
INFORMATION SERVICES:
• News
• Stock quotes
• Sports scores
• Financial records
• Traffic reporting
MOBILE BANKING (M-BANKING)
• Banks and other financial institutions use mobile commerce to allow
their customers to access account information and make transactions,
such as purchasing stocks, remitting money
• Main article: Mobile browser Using a mobile browser—a World Wide
Web browser on a mobile device—customers can shop online
Mobile Browsing
MOBILE PURCHASE
Some merchants provide mobile websites that are
customized for the smaller screen and limited user interface of a
mobile device.
MOBILE MARKETING
AND ADVERTISING
• Companies have reported that they see better response from mobile
marketing campaigns than from traditional campaigns.
Entertainment Communications
•
Music •
Short Messaging
•
Games •
Multimedia Messaging
•
Graphics •
Unified Messaging
•
Video •
e-mail
•
Pornography •
Chatrooms
•
Video - conferencing
M- commerce
Information
Transactions
•
News
•
Banking
•
City guides
•
Broking
•
Directory Services
•
Shopping
•
Maps
•
Auctions
•
Traffic and weather
•
Betting
•
Corporate information
•
Booking & reservations
•
Market data
•
Mobile wallet
•
Mobile purse
MOBILE COMMERCE
APPLICATION
• Google • Apple
• Android • Apple store
• Google Android Market • The App Store is a digital
application distribution
platform for iOS developed
and maintained by Apple.
MOBILE PAYMENT
• Is an alternative payment method. Instead of paying with cash,
cheque or credit cards,
• A consumer can use a mobile phone to pay for a wide range of
services and digital or hard goods such as:
• Music, videos, ringtones, online game
• Transportation fare (bus, subway or train)
• Books, magazines, tickets
MOBILE PAYMENT
Customer requirements:
· a larger selection of merchants with whom they can trade
· a more consistent payment interface when making the purchase
with multiple payment schemes, like:
Credit Card payment
Bank Account/Debit Card Payment
Merchant benefits:
• brands to offer a wider variety of payment
• Easy-to-use payment interface development
Bank and financial institution benefits
• to offer a consistent payment interface to consumer and
merchants
PAYMENT VIA INTERNET
PAYMENT PROVIDER
WAP
GW/Proxy
Browsing (negotiation)
Merchant
GSM Security SSL tunnel
User
SMS-
C
CC/Bank
M-Commerce Challenges
• Slow data transfer speeds on second-generation cellular networks, resulting in
higher costs to customer
• More Web sites need to be designed specifically for small wireless devices.
• Keyboards and screens on cell phones are still tiny and awkward to use.
• Limitation
Memory
Power supplies
Small screen size
Lack of Javascript and cookies
Types of pages accessible
Speed
Size of messages
Cost
ADVANTAGE AND DISADVANTAGES OF
M-COMMERCE
• Advantages
Offers many payment options
Push advertising, direct marketing.
More efficient and extensive service offered.
The Internet is going mobile
Can be easily setup
DISADVANTAGE
Expensive cost
Larger screens won’t be displayed is clear
Slow speed
Limited for longer message
It hard way to fill the data.
Security is not protected
CONCLUSION
• The core of m-commerce is the use of a terminal (telephone, PDA,
PC device) and public mobile network to access information and
conduct transactions that result in the transfer of value in exchange
for information, services or goods. Mobile Commerce refers to any
transaction with monetary value that is conducted via a mobile
telecommunications network.
REFERENCES:
• http://en.wikipedia.org/wiki/Mobile_commerce
• http://en.wikipedia.org/wiki/Mobile_web
• http://en.wikipedia.org/wiki/Mobile_payment
• http://en.wikipedia.org/wiki/Micropayment
• http://en.wikipedia.org/wiki/Mobile_commerce
Thank You So Much
