MOBILE - COMMERCE
MOBILE COMMERCE FRAME WORK:
This framework has four levels:
M-Commerce applications,
user infrastructure,
middleware, and
network infrastructure
CONTENT PROVIDER:
A content provider can build its service using
applications from multiple application developers.
They can also aggregate content from other content
providers and can supply the aggregated content to a
network operator or service provider.
SERVICE PROVIDER:
A service provider can also act as a clearing-house
for content.
APPLICATION PROVDER:
Application providers in advertising and
distributing their products to its customers
MOBILE COMMERCE BUSINESS
MODELS:
There are four models in M-Commerce:
Business to Consumer(B2C)
Government to Consumer(G2C)
Business to Business(B2B)
Consumer to Consumer(C2C)
Business to Consumer (B2C):
Businesses selling to Consumers via M-commerce
has also introduced rather new areas of business
which may have not been possible traditionally online.
M-commerce has open new prospects in games, music,
videos, productivity, entertaining, and educational
apps bring in new business models.
Opportunities to utilize a rather very different
device that has much higher communication
value to consumers.
Also a device that has a much higher portability
as an entertaining and socializing tool that
laptops and desktops. Business to Consumer
apps are also able to make use of integrated
cameras, GPS, and instance notification (or push
messages) which otherwise would not have been
possible before – Eg: Uber.
GOVERNMENT TO CONSUMER (G2C):
M-Commerce is growing in presence.
Nowadays governments are keenly aware of the
expanded use of mobile use and several
governments have moved several of their services
and payments to accommodate such model. Some
of the G2C models that have been adopted
include council tax, service payments, traffic
penalty payments, and tax calculators.
BUSINESS TO BUSINESS (B2B):
M-commerce is also slowly expanding as
business move to capitalize on existing and new
supply chain management systems that connects
them better to their business partners. Dedicated
apps are designed to partly replace some of the
Web features that would accelerate order
processing, track delivery, and keep business
partners informed of their latest news, services,
and products.
CONSUMER TO CONSUMER (C2C):
It represents a significant portion of M-
Commerce as more independent consumers are
able to sell to each other using Mobile devices.
Here traditional models in E-commerce copied
into apps have proven to be as successful.
Auction apps and consumer selling outlets such
as ebay, gumtree, Graiglist, and even some social
media apps such as Instagram have been use to
facilitate C2C M-commerce.
MOBILE COMMERCE BUSINESS MODELS:
The four major services offered by mobile
commerce:
Payment Model,
Advertiser Model
Shopping Model
Content Provider Model
PAYMENT MODEL:
In this model, mobile payment services that allow
users to make
cashless payment transactions
banking transactions,
share trading,
tax/bill payments and
ticket or other retail purchases using
credit/debit card or bank PIN.
The payment service providers have collaboration
with banks (or other financial institutions) and/ or
mobile network operators, and accordingly get bank-
controlled mobile payment model or operator
controlled mobile payment model.
The payment service provider charges a certain
percentage fee for each payment transaction made
through the payment application. Alternatively, the
user can pay a nominal monthly subscription fee to
the payment service provider and can use the
service as and when required.
ADVERTISER MODEL:
,
It is an extension of traditional e-commerce
advertiser model.
It provides mobile websites which can be viewed
by mobile users in their handheld mobile devices.
Advertising companies can display their advertising
messages in the website and pay a rental fee to the
hosting website for displaying their messages.
These mobile advertising websites usually offer
some basic services such as email service, search
engines, news service or social networking
service to the users and post advertising messages in
these sites to enjoy greater coverage.
The advertisements often come with purchase
buttons that allow users to purchase the product
directly from their mobile devices.
The mobile payment service is also provided to
facilitate mobile purchase directly from the
advertising websites.
The advertiser companies pay a fixed fee
to the advertising website for displaying their
advertising messages.
Additional revenue is generated for each purchase
transaction made by the user through the website.
SHOPPING MODEL:
It is similar to e-commerce merchant model
where retailers create mobile websites to
display their range of products to the mobile devices of
the customers.
Users select and purchase any
product of their choice.
Mobile payment option is also provided in the website
so that the users can make mobile payment for the
purchased product easily in transit or far away from
the actual store location.
CONTENT PROVIDER MODEL:
It providers offer a host of entertainment contents,
such as
Breaking News,
Weather Forecast,
Traffic Updates,
Music,
Mobile Games,
TV shows,
video content, movies, etc. that could be downloaded
to user mobile devices.
Network operators have tie-ups with
various content providers and offer both subscription-
based services as well as pay-per-use
services to mobile customers.
Location-based services, such as map-based
navigational services, discount coupons offered in local
retail stores or restaurants, news of local events, etc.
are also delivered in customer mobile devices.
The revenue is generated through subscription fees
(for news, traffic/weather updates, movies, games),
usage fees (TV shows, videos, games etc.)
Various media houses, press agencies or content
aggregators follow this model for generating extra
revenue through mobile channel.
