Module No.

3
GRADE 12- MEDIA AND INFORMATION LITERACY
3rd Quarter- 2nd Semester

TYPES OF MEDIA
Prepared by:
MISS KRISTELA MAE D. CORTALLA

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 CURRICULUM CONNECTIONS
I. Most Essential Learning Competencies (MELCs)
 Explain how the evolution of media from traditional to new media shaped the
values and norms of people and society
 Compare and contrast how one particular issue or news is presented through the
different types of media (print, broadcast, online)
 Compare and contrast how one particular issue or news is presented through the
different types of media (print, broadcast, online)
 Contrast indigenous media to the more common sources of information such as
library, internet, etc.
 Present an issue in varied ways to disseminate information using the codes,
convention, and language of media
 Cite practical situation when to apply knowledge in intellectual property, copy
right, and fair use guidelines

II. Content Standards

 The learner demonstrates understanding of media and information literacy (MIL)
and MIL related concepts.

III. A. Learning Performance Outcomes (LPOs)

 LPO2. I am a courageous, resourceful explorer and problem solver,
demonstrating my creativity and charism.
 LPO5. I am a caring, committed advocate for peace and universal well-being,
impelled by compassion and charity for all.

B. Essential Performance Outcomes (EPOs)

 EPO3. Learners can describe and explain the new abilities they have developed
as the result of self-initiated learning experiences and projects.
 EPO5. Search voluntarily beyond readily available sources of information,
resources, and standard techniques to generate new understandings towards
workable solutions to existing problems.

C. Intended Learning Outcomes (ILOs)

 I can describe the Prehistoric Age, Industrial Age, Electronic Age, and
Informative Age of Media.
 I can differentiate the usage of library and internet when researching information
from both sources.
 I can enumerate the different ethical uses of information.
 I can define media and its different types.
 I can describe print, broadcast and new media.

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 INTRODUCTION
Media simply refers to a vehicle or means of message delivery system to carry an
ad message to a target audience. Media like TV, Radio, Print, and Internet are
instruments to convey an advertising message to the public.
In this module, you will learn about the different types of media and their role that
they played in the past, in the present and the future.
In going through the module, you have to extend your patience in understanding,
analyzing what you are reading. Follow the directions and/or instructions in the
activities. Answer the entire given test and exercises carefully. Comply the required
activities provided.
Below is a thorough instruction on how to go about this module:

Here’s a simple guide for you in

going about the module:
1. Read and follow the instructions carefully.
2. Take the Pre- Test to assess your
knowledge on the lesson prior to the
discussion. This activity will not be
recorded.
3. In the discussion proper, there will be
short activities before and in between
discussions that will serve as ice breaker
to retain your attention in the lesson.
4. After the discussion proper, Deepen and
Transfer activities are provided where
your understanding and comprehension of
the lesson is tested as you apply all the
lessons you learned in the module. Read
the instructions properly and make sure to
follow them, and complete each of the
activities provided.
5. A Post Test in a multiple choice format can
be found after the Transfer activity and
will serve as your quiz in every module.
Read carefully the questions and answer
seriously.
6. Finally, if you have any questions, a space
at the end of the references is provided
for you to write on. For urgent
clarifications of instructions or of the
lesson, you can post a question in our
Contemporary Philippine Arts from the
Regions Facebook Group.

E
X
P Before starting with this module, let us see what you
L already know about the evolution of media. Answer the
3 O questions below in class in the form of oral recitation.
R
E
 MEDIA ROUTINE
1. What forms of media do you usually use within 24- hours daily routine?

2. Which form of media do you use the most and how many hours a day?

Lesson

1 Types of Media
Newspaper, magazine, television, radio, and Internet are some types of media that we
use to complete out daily activities.
Which among those types of media do you often use? What do you use them for? The
following discussion will help you identify print media, broadcast media, and new
media.

PRINT MEDIA refers to paper publications

such as books, newspaper, magazines,
journals, newsletter and other materials that
are physically printed on paper. At present,
some forms of print media have digital
versions and are available for download
through applications or websites.

We use different kinds of media every day.

Which among the following do you often read
or use?

1. Book. It is a reading material that can either be fictional or nonfictional. In the

past, texts are written on parchment paper using a quill, then the pages are
sewn together to form a book. Today, texts are encoded and laid out using a
computer, then sent to the printing press for mass production.
Students use books in school as reference materials, such as almanac,
dictionary, and atlas, which are commonly found in the library.
Published every year, the almanac contains detailed information about topics of
special interests like the countries around the world. It also highlights statistical,
tabular, and general facts and figures.

A dictionary is a reference material used to find the word’s definition, etymology,

pronunciation, forms and its syntactical and idiomatic uses. Words in the dictionary
are arranged alphabetically. Merriam- Webster, Random House and Oxford Dictionary
4 are some famous examples of dictionaries.

Similar with a dictionary is the thesaurus. The word entries in the thesaurus are also
arranged alphabetically, each containing the meaning based on its synonyms and
 2. Newspaper. Printed on a daily or
weekly basis, a newspaper contains a wide
range of articles which appear on different
sections, such as news, business, lifestyle,
sports, and entertainment sections. It also
has an editorial page where editors of the
newspaper share their views and opinions
on relevant and current issues. Most
newspapers also have a comic page.

Publishers allow advertisers to post classified ads, job openings, and other
announcements to help finance their publication needs.
A newspaper has two types: the broadsheets and the tabloid. The target readers of a
broadsheet are usually the professionals who prefer reading formal news and in-
depth analysis of issues. On the other hand, a tabloid is pegged for those who prefer
reading condensed news and entertainment articles that uses informal language.

3. Magazine. A magazine is also a

periodical publication released weekly,
monthly or quarterly. It contains articles on
various topics depending on the subject or
area the magazine covers. For example, an
entertainment magazine features articles
about celebrities while health magazine
contains tips on how to live a healthy
lifestyle. A magazine looks more attractive
than a newspaper in terms of its cover,
design, layout, and quality of paper used.

4. Journal. Similar to a newspaper, a journal contains informative articles and

provides accurate reports on specific topics, such as medicine. It can also be
compared to a magazine as it targets a particular type of audience. For example, a
medical journal is intended for medicine students or medical practitioners.
5. Newsletter. Organization or companies release newsletters for special purposes.
A newsletter is either published weekly or monthly. It can be a bulletin where a
company or an organization informs its readers about the updates and happenings in
their institution or community. A newsletter can also contain special features on
topics which might be of interest or value to its target readers.

6. Gazette. A gazette pertains to the official publication of a government organizations

or an institution, which is intended for public notices or listing of appointments.
7. Pamphlet. A pamphlet can be a small booklet, a leaflet, or a primer. It contains a
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detailed, yet easy to understand, text with images. It is released by an organization or
company to inform the public regarding special topics or issues.
8. Brochure. It is a small book or magazine that contains pictures and information
 BROADCAST MEDIA consists of programs produced
of television networks and radio stations. Contrary to
print media, broadcast media airs audio and video
materials for the public’s information, interest, or
leisure. Radio, television, and films are three forms
of broadcast media.

1. Radio. The first known radio is attributed to the Italian inventor, Guglielmo
Marconi, when he made the wireless telegraph in 1895. Using radio waves, he
was able to transmit Morse code using the instrument he made.
With the use of a small device called the transistor, the flow of electricity in
radios and other types of broadcast media can be controlled.
Radio announcers or DJs deliver the news or play music through airwaves. Data
is transmitted by the radio through electric currents or frequencies between
about 3,000 hertz or 300 gigahertz. A radio can be set in AM and FM mode.
AM stands for amplitude modulation, while FM stands for frequency modulation.
In an AM mode, the amplitude of the radio signal encodes information, while the
FM mode uses a change in frequency to encode information.

2. Television. The television is one of the

most visible appliances at home. It is equipped
with an electronic system capable of sending
images and sounds by a wire or through space.
A television can receive and project transient
images of fixed or moving images with sound.
Through its complex electronic system
connected by wires, the television is able to
transmit transmit data through the apparatus,
which is capable of converting light and sound
into electrical waves, and reconverts them into
visible light rays and audible sound back to the
viewers through the TV screen and speaker.

Vladimir Kosma Zworykin, a Russian- born American inventor, and Philo Taylor
Farnsworthfrom Utah are credited as inventors of modern television. Zworykin is
acknowledged as the Father of Modern Television as he owns the patent rights, but it
was Farnsworth who is credited for the successful demonstration of the transmission of
television signals.
3. Film. A film is similar to a television show as
it offers a variety of themes and genre. It can
be about comedy, drama, horror, action, an
6 animation, or a documentary. Films, also called
movies or motion pictures, are shown on
theaters. They are series of still images
captured on film and projected on screen. The
 TV and Movie Classification Ratings
With cable channels providing a wide range of shows, most children nowadays watch
television during their leisure time instead of playing outdoors. However, not all shows
are suitable for children. In the Philippines, the Movie and TV Ratings Classification
Board (MTRCB) released a classification rating for the information of parents.

 G rating means that the show is for general patronage.

 PG rating means that the show requires parental guidance.
 SPG rating means that strict parental guidance is required as the show may
have themes that involve violence, horror, and inappropriate language that are
not suitable for young audiences.
 R rating means a show is restricted for a particular age.

NEW MEDIA (Internet)

Students of today’s generation are lucky that they can access information quickly and
easily because of the Internet. When the Internet was not yet introduced, gathering
information for a research took much effort as one needs to visit the library to look for
the appropriate reference materials.
Today, the Internet allows users to browse different websites and communicate with
other people through the web. The Internet is an electronic communications network
that connects computer users through various networks and organizational computer
facilities around the world. The following are some features of the Internet.
1. Web page. The Internet is also called the worldwide communication network of
computers. The web is the most widely used service on the Internet. It consists
of many web pages joined by hyperlinks. These web pages contain information
about a person or an organization, and are made available online by any
individual, institution, and organization. some web pages require the user to
sign up first before gaining access to the page.

2. Hypertext. The information arranged in a

computer database can easily be accessed
through a hypertext, which allows user to get
7 information and go from one document to another
by clicking on highlighted words or pictures. In
short, a hypertext is a list of information that can
be displayed and accessed directly by users.
 3. Instant messages. Through instant

4. E- mail. Through an e-mail or electronic message, a user can send information to

other people in any part of the world. The information can be encoded on the message
area or attached as a document. Applications like Google Drive and Dropbox are
designed to allow users to link and synchronize e-mail attachments that have big files,
such as images and videos.
5. Distance education. Students can now study online in any part of the world. The
student will receive materials from facilitators or instructor through e-mail or from a
portal where the student needs to sign up an account. Once the personal account is
activated, lessons in the virtual classroom can now be accessed.

6. E- book refers to a digital or electronic

version of a printed book, which can be
accessed with the use of computer or a gadget.
Kindle is a good example of a hand held device
whose feature allows user to read books and
connect to the Internet.
7. Online shopping provides consumers more
choices of products with a new or unique
concept. This is beneficial to budding
entrepreneurs as they can advertise their
products easily and reach out to more
consumer
even to those who live overseas. Internationally, eBay and Amazon.com are popular
websites for online shopping. In the Philippines, Lazada and Shopee are some examples
of popular shopping applications and sites.
8. Media convergence. It interconnects information with communication technologies,
computer networks and media content. To maximize the features of the Internet, one
needs to have a stable and reliable Internet connection. In the past, Internet is
established through the means of dial- up where a modem is connected to a phone line.
Nowadays, Internet is much faster as there are varied modes of connection like
broadband, cable and wireless connection (WiFi).

QUICK QUESTION
Which form of media do you use the most, how many hours a day,
and for what purposes?

Open your Aralinks account and answer the activity Module 3-

Deepen. You only have until February 4, 2022 to answer the said
8 activity. Attempts made after the indicated date will not be
accepted.
 GROUP ACTIVITY
Create an informative online poster about issues related to
social media usage. Put in mind the following information:
Audience: Millennials 13 to 21 years old.
Purpose: Inform audience of the prevalent issue on social
media and how to avoid or do something about it.
Standards: The online poster must possess appropriate
images and text based on the issue chosen.
Accompany your poster with an essay about your poster with
not less than 100 words. Your essay must describe the issue
you chose and how it affects social media users. Present tips
or advices on how to avoid or solve the issue you presented.
The said essay will serve as the caption of your poster when
posted on our exclusive Facebook group.
TRANSFER
Each group must have 2-3 members.
Deadline: February 11, 2022, 12NN.
Deductions will apply for late submission of output.
Format for posting:
Names of learners in the group
Essay
Attach poster in JPEG format

Don’t Forget: Answer your 10- item Post Test in Aralinks

February 1-4, 11:59 PM. Attempts made after the said date will not
be accepted. Be responsible.

POST TEST
REFERENCES
 Department of Education’s Most Essential Learning
Competencies (MELCS)
 Media and Information Literacy. Magpile, Christine Marie
(2016). Quezon City. Inteligente Publishing Inc.
 https://bizfluent.com/facts-6852659-introduction-print-
media.html
 https://www.slideshare.net/salmanbashir7/broadcast-media-
78659697
 https://www.tutor2u.net/sociology/reference/what-are-the-
REFERENCES new-media