Research report:
Comparative Analysis of Smartphone and Non- Smartphone users
INTRODUCTION
Cell phones generally get a bad reputation when it comes to education, seen as a distraction to the learning
environment. Student's text message plays games, or surf the web when they are supposed to be learning or
studying. But with the development of phones that have the capacity to run programs designed as study tools and
student resources, cell phones can actually help students learn, rather than distract from the learning environment.
The spread of Smartphone is the key. Smartphone's, such as the iPhone/iTouch, Droid, Nexus One, and Blackberry
have many computer-like features, many with touch-screens and other very interactive features. Smartphone's
have downloadable "apps" that are provided by either the cell phone provider, or by other companies that have
developed versions of their product especially for smart phones, such as Microsoft and Amazon.
A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which
earlier was restricted to Personal Digital Assistant (PDAs) and portable computers only.
Smartphone's are best known for their fast processing speed, high speed internet connectivity and the availability
of numerous utility features. It is these features which set it apart from the other feature phones available today in
the market. Globally, Smartphone Market grew 61% in 2011. The Smartphone segment showed an impressive
growth of 68% in India.
OBJECTIVES
•The aim of this research process is to compare smart phone and non smart phone users. The various objectives of
this problem are as follows:
•Analyze the preference for smart phones for different age groups and across genders.
•Analyze the impact of level of education on usage of smart phones.
•Analyze the satisfaction among the smart phone and non smart phone users.
•Analyze the reasons why users prefer smart phones.
RESEARCH METHODOLOGY
Data Collection:
The data, which is collected for the purpose of study, is divided into 2 bases:
Primary Source:
The primary data comprises information survey of "Comparative analysis of smart phones and non smart phones
users". The data has been collected directly from respondent with the help of structured questionnaires.
Secondary Source:
The secondary data was collected from internet and references from Library.
DATA ANALYSIS AND HYPOTHESIS
SWOT ANALYSIS
Strengths:
•Android:
•Many different options for handsets.
•A more open platform allows more business specific apps.
•Extensive customization of user interface that best suits the user.
•IPhone:
•Simple and easy to use interface.
•Very little security issues to be concerned with.
•With only one handset the end user experience will be the same for all users.
Weakness
•Android:
•More prone to security risks and malicious apps.
•Because of different handsets and user interfaces, the user experience will be inconsistent
•IPhone:
•No choice of handsets.
•A controlled and closed platform doesn't allow the easy use of business specific apps
Opportunities
•Communication-being that these devices are fully internet capable, connection to current customers and clients is
seamless.
•Can reach a new range of customers.
Threats
•Bad implementation of a particular smart phone platform.
•Smart phones have a learning curve and may not be user friendly to potential customers.
CONCLUSION
The Smartphone market is rapidly changing, with constant product introductions, quickly evolving technology and
designs, short product life cycles, aggressive pricing, rapid imitation of product and technological advancements, a
highly price sensitive consumers. The Smartphone market consists of all firms throughout the work that
manufacture and sell smart phones to consumers. No one firm in the market has sufficient market share to control
prices, resulting is strong rivalry and competitive pricing. The barriers to entry are high due to the existence of
patents, high fixed costs and economies of scale, regulation, and brand loyalty. The individual market participants
engage in attempts at product differentiation, some being more successful than others.
Inter market effects are also significant in the Smartphone market. Multiple other markets have an effect on the
Smartphone market: from the suppliers, to the industrial designers, to the distributors, to the retailers, to the
network service providers. Because of its rapid change, the Smartphone market is likely to be significantly different
in as short a time as 1- 5 years.
