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Target New

The document outlines a sales target of 30,000,000 with a breakdown of retargeting and new customer strategies, including specific spend allocations across various categories such as machinery and seeds. It details lead generation metrics, conversion rates, and associated sales values, indicating a planned total of 21,000,000 for new orders. Additionally, it provides insights into call strategies and daily seat allocations for effective outreach.

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Vini Jain
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15 views2 pages

Target New

The document outlines a sales target of 30,000,000 with a breakdown of retargeting and new customer strategies, including specific spend allocations across various categories such as machinery and seeds. It details lead generation metrics, conversion rates, and associated sales values, indicating a planned total of 21,000,000 for new orders. Additionally, it provides insights into call strategies and daily seat allocations for effective outreach.

Uploaded by

Vini Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Sale Target 30,000,000 Month Planner - Order & Spen

Retargeting 9,000,000 Order Details


% Retargeting 30% Target Category AOV Target Base
Machinery 12,000 Base 1
Complete Spends Seeds 900 Base 2
1,258,200 Agrochemical 1,100 Base 3
Others 600 Base 4

Total Spends Spends


312,000 SMS Count (P) WhatsApp (P) OBD (P)
Total Seats/Day 1,200,000 1,200,000
7
Seats Cost @ 18K Cost Cost Cost
120,000 132,000 180,000 -
New 21,000,000 Order Details

% New 70% Target Category AOV Target Base


Machinery Base 1
High Price Machine 70,000
Middle Price Machine 15,000
Low Price Machine 6,000
Seeds 900 Base 2
Agrochemical 1,100 Base 3
Tractor 2,50,000 Base 4

Total Spends Spends


729,000 FB (P) Google (P) Third Party (P)
Total Seats/Day 33,000 15,600
5
Seats Cost @ 18K Cost Cost Cost
97,200 495,000 234,000 -
Month Planner - Order & Spends (Digital, Text & FSC)

Target Base Size Lead Generation Lead % Lead to Conversion Count Conversion % Sale Value
400,000 20,000 5% 600 3% 7,200,000
300,000 15,000 5% 750 5% 675,000
300,000 15,000 5% 750 5% 825,000
200,000 10,000 5% 500 5% 300,000
1,200,000 60,000 Total (P) 9,000,000
Planned 9,000,000
Gap -
Calls (P)
60,000

Call/Day Seats/300 calls/Day


2,000 7

Target Base Size Lead Generation Lead % Lead to Conversion Count Conversion % Sale Value
28,500 1% 570 2% -

44,237,000

355,467 4,500 2% 225 5% 202,500


45,181,820 3,600 1% 180 5% 198,000
82,850,430 12,000 0% 600 5% #VALUE!
48,600 Total (P) #VALUE!
Planned 21,000,000
Gap #VALUE!
Calls (P)
48,600

Call/Day Seats/300 calls/Day


1,620 5

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