R19CS529 UI DESIGN WITH FIGMA

IV/AI&DS

Unit-I: Foundations of UI/UX Design

Introduction to UI/UX Design: Overview of UI/UX Design - Importance of User-

Centric Design - Key Principles and Concepts - Role of UI/UX Designer.
Understanding Users and Research: - User Personas and User Stories-
Conducting User Research- Usability Testing- User Interviews and Surveys
UI DESIGN WITH FIGMA

UNIT 1 FOUNDATIONS OF UI/UX DESIGN

1.USER INTERFACE(UI)
User interface (UI) design is the process of designing the look, feel, and
interactivity of a digital product. Instead, UI design handles the visuals of
the product while UX design handles the functionality.
UI primarily carries out two tasks:
 Accepting user input.
 Showing the results.
What is user interface (UI) design? A definition
A user interface (UI) is the point of interaction between humans and
computers. User interface design is the process of designing how these
interfaces look and behave.
Imagine you’re using an app on your smartphone to book flights. The
screens you navigate, the buttons you tap and the forms you fill out are all
part of the user interface.
A user interface is made up of the following elements:
 Input controls: These are interactive elements that enable a user to
enter information. Input controls include things like checkboxes,
buttons, text fields and dropdown lists.
 Navigational elements: These help the user to navigate an interface
in order to complete their desired task. Navigational components
include things like search fields, sliders and menus.
 Informational components: These communicate useful information
to the user, for example through message boxes, notifications and
progress bars.
 Containers: Containers are used to group content into meaningful
sections. A container holds various elements, keeping them to a
reasonable maximum width based on the user’s screen size. An
example of a container in UI design is the accordion menu—a
vertically stacked list of headers that can be clicked to hide or show
content.
UI design considers all of these elements and how they work together to
create interfaces that are both easy to navigate and visually pleasing. As
such, UI design covers:
 Interactivity—how the user interface and its various elements
behave and function. For example, what happens when a user clicks
on a particular button.
 Visual design—how the interface looks, considering things like
colour, typography, imagery and graphics, logos, icon design and
spacing. A variety of resources exist to help in this process. For
example, the Flaticon website offers an extensive library of free-to-
use icons and other graphics that can be implemented in your
designs.
 Information architecture—how the content within the user
interface is organised and labelled.
A well-designed user interface is crucial to ensuring a good user
experience.
An overview of the UI design process
Just like the interior designers in our hotel analogy, UI designers come in at
the later stages of the product design process. Some key steps in the UI
design process include:
Understanding the context
You can’t design the user interface for a product without knowing who will
be using it and what they’ll be using it for. The UI designer will start by
getting familiar with the project brief in order to understand the target
audience they’re designing for and the purpose of the product.
Conducting competitor analysis
UI designers might conduct competitor analysis to see what other brands
operating in the same space are doing. This helps them understand what
their users expect when interacting with certain products, allowing them to
design interfaces that are easier to use.
Designing screens and UI elements
Of course, a substantial part of the UI design process focuses on design. UI
designers will design all the individual screens that make up the user
journey and the different elements that feature on these screens. This
includes designing icons and buttons, selecting or creating imagery, making
decisions about colours and typography and designing any animations and
interactions.
Creating prototypes
During the UI design process, UI designers will create prototypes, building
on UX designers’ wireframes and early drafts of prototypes. As initial ideas
progress to concrete design decisions, high-fidelity, clickable prototypes are
used to model the final look and feel of the product. With high-fidelity
prototypes, UI designers can communicate not only what the product UI
should look like but also how it should behave when the user interacts with
it.
Handing off to developers
Once the product UI has been finalised, it’s over to the developers to turn
the UI designer’s prototypes into a real, working product. It’s important to
be aware that moving from high-fidelity prototypes to development might
not always be straightforward as developers and other stakeholders may
have feedback, requiring you to iterate on your designs.
Fundamental UI design principles
There are certain guiding principles that inform the UI design process.
These include:
Consistency
The most delightful, user-friendly interfaces are those that are consistent.
UI designers should strive for visual consistency—keeping fonts, colours,
buttons and icons uniform throughout the product—and functional
consistency, ensuring that certain elements represent the same function or
action in all contexts. The more consistent the UI, the easier it will be for a
user to get to grips with.
Familiarity and predictability
This relates to how a user expects a particular interface to function. Based
on our experience with similar websites and apps, we learn to associate
certain UI elements with certain actions. We also expect things to be in
certain places (for example, when browsing a website, we’d usually head to
the top of the page to find the menu). UI designers should leverage
familiarity and predictability to create comfortable, user-friendly
interfaces.
Feedback
As the user moves through an interface, it’s essential to provide them with
feedback. This guides them towards their goal, letting them know if they’ve
successfully completed a certain action or informing them if something’s
gone wrong. Feedback can be provided visually — like a tick appearing on
the screen to let the user know their desired action is complete — or
through clear, concise messaging.
Flexibility
When designing an interface, it’s important to provide flexibility in terms of
how users can complete certain tasks. Ultimately, your user interface
should be consistent while simultaneously allowing for some degree of
customisation depending on the user.
Efficiency
While new users might require more guidance, experienced users should
have access to shortcuts and accelerators which enable them to speed up
frequently-performed actions.
Accessibility
UI designers have a responsibility to create interfaces that are accessible for
all users. This includes providing sufficient contrast between text and the
background it’s placed on, ensuring that interactive elements such as links
and buttons are easy to identify, leaving enough space around buttons and
touchpoints and creating designs for different sized viewports. You
can learn more about designing for web accessibility here.
An introduction to UI design tools and software
UI designers use various tools and software to help them create delightful
interactive interfaces. Some of the most popular UI design tools include:
 Sketch: A vector graphics editor used for drawing, wireframing,
prototyping and design handoff. Sketch is considered an industry-
standard design tool, used by both UX and UI designers.
 Figma: A web-based interface design tool built for fast and
collaborative design. Figma is a vector graphics editor that will take
you from early-stage ideation through to interactive prototyping.
 Gravit Designer: A web-based tool for UI design. Gravit Designer has
an intuitive interface with robust vector editing tools and reusable
components. Plus, it’s free!
Advantages of UI Design
Some advantages of UI design are mentioned below:
 No need to learn complex commands/languages for working with
UI.
 Easiness for non-technical people. A beginner can navigate through
a site with ease if its simple and well informative.
 Usage of blocks and typography makes user experience better.
 Easy setup and ready to start working are awesome. Hiding the
complexity of actions from the user and display only the required
information is key to good interface.
Disadvantages of UI Design
Some disadvantages of UI design are listed below:
 When not properly built, it can be very difficult to work with.
 Takes time to built a Perfect UI Design.
 May lack customization options, preventing users from adapting the
interface to their preferences or workflow.
2.USER EXPERIENCE (UX) DESIGN
User Experience (UX) Design is all about creating products that provide
meaningful and enjoyable experiences for users. This involves making
products easy to use, efficient, and pleasant, which helps meet the users'
needs and expectations. UX design covers everything from physical
products to digital experiences, ensuring that every interaction a user has
with a product is positive.
In today's digital age, UX design is crucial for the success of any product or
service. It not only focuses on the usability and functionality of a product
but also on making the entire user journey seamless and engaging. Good UX
design can lead to higher customer satisfaction, increased sales, and
better brand loyalty.
What is UX Design and Why is it Important
User experience (UX) is how people feel when they use a product or service.
It’s about making things easy, enjoyable, and effective for users. Good UX
means the product is simple to use and meets the users' needs. UX Design is
all about the user interaction or overall experience of a user with the
product, webpage, or application. How the customer feels about the
product when he/she is using the service if he/she is facing any problem
while interacting with the product or application, also how easy it is for a
user to perform a certain task to use a product.
UX can have everything from physical products to digital experiences. It
considers a user’s journey to solve a problem. Think of e-commerce, online
food delivery, or online travel company website where how easy it is for a
user to order something make the payment, and how long it takes to
complete the need whether it might be ordering a book or food or anything.
This is considered as UX design.
UX Design Process
The User Experience (UX) Design process involves several steps to ensure
that the final product is user-friendly and meets the needs of its users.
Here’s a simple breakdown of the UX design process.
1. Requirements:
Identify the problem or task that needs improvement. Understand the user
needs and the gaps in the current design.
2. Design Alternatives:
Explore different design options to find better solutions than the existing
software. Consider various approaches to improve the user experience.
3. Prototyping:
Create prototypes to test how well your design meets user needs. This
helps ensure your new design is more effective and user-friendly.
4. Evaluation:
Assess your design to make sure it improves the user experience. Use
feedback and testing to confirm that your UX design is better than the
previous version.

Key Components of UX Design:

1. Usability: Ensures that a product is easy to use and understand.
2. Accessibility: Makes products usable for people with a wide range of
abilities.
3. Functionality: Ensures the product performs its intended tasks
effectively.
4. Aesthetics: Involves creating a visually pleasing interface.
 5. Interaction Design: Focuses on creating engaging interfaces with
logical and thought-out behaviors.
6. User Research: Involves understanding the needs, behaviors, and
pain points of users through interviews, surveys, and usability
testing.
Why is UX Design Important?
User Experience (UX) Design is crucial because it focuses on creating
products that are easy to use, meet user needs, and provide a positive
experience. Here are a few reasons why UX design is important:
1. Improves User Satisfaction:
A well-designed user experience leads to higher satisfaction, which
increases the likelihood of users returning to the product. Satisfied users
are more likely to recommend the product to others, enhancing its
reputation and reach .
2. Increases Conversions:
Good UX design can significantly increase conversion rates by making it
easier for users to accomplish their goals, such as completing a purchase or
signing up for a service. Intuitive design and clear calls to action can guide
users smoothly through the process .
4. Reduces Development Costs:
Investing in UX design early in the development process can help identify
and solve usability issues before they become costly problems. This
proactive approach can save time and resources by reducing the need for
extensive revisions post-launch.
5. Enhances Accessibility:
UX design aims to make products accessible to as many people as possible,
including those with disabilities. This not only broadens the user base but
also complies with legal standards and improves overall user satisfaction .
6. Supports SEO and Digital Marketing:
Search engines prioritize websites that offer a good user experience.
Factors such as mobile-friendliness, fast loading times, and intuitive
navigation can improve search engine rankings, driving more organic traffic
to the site
7. Builds Brand Loyalty:
A positive user experience can foster strong emotional connections
between users and the brand. When users find a product easy and
enjoyable to use, they are more likely to remain loyal to the brand and
continue using its products and services .
Advantages of User Experience (UX) Design
Some advantages of User Experience (UX) are mentioned below:
 A good UX design focuses on meeting the needs and preferences of
users, resulting in products and services that leads to increased user
satisfaction and loyalty.
 UX design optimizes the usability of digital products
thereby, reducing user frustration and errors.
 Increases User Engagement by making users spend more time
interacting with the product or services, increasing time on site,
click-through rates, and conversions metrics.
 A positive user experience foster strong emotional connection of the
user with the brand which leads to increased brand loyalty.
Disadvantages of User Experience (UX) Design
Some disadvantages of User Experience (UX) are mentioned below:
 The process of performing extensive user research, iterative
testing, and refining design solutions can be time-consuming and
may delay the given deadlines.
 The tools used for UX Design can be expensive for smaller
businesses with limited budgets.
 As individual preferences and perceptions may vary, the use of
User Experience (UX) can be considered as subjective. Providing an
optimal User Experience for all can be a challenging task.
 Popular tools include Figma, Adobe XD, Sketch, InVision, and
Miro, among others.

Difference Between UI and UX:

UI (User Interface) UX (User Experience)

Looks and layout Feel and functionality
Deals with visual elements Deals with user flow and interactions
Focus on aesthetics Focus on usability and problem-solving
Example: Button color and Example: Is the button easy to find and
UI (User Interface) UX (User Experience)
shape use?

3.IMPORTANCE OF USER-CENTRIC DESIGN (UCD)

User-centered design (sometimes called user-centric design) is a
highly customer-centric approach to building and developing
products.User-Centric Design (UCD) places the user at the core of the
design process. It ensures that products are easy to use, efficient, and
provide a positive experience. Below are the key reasons why UCD is
important:
🔹User-Centred Design (UCD) offers a fresh approach for product managers
and designers who are determined to build only the best experiences for
their users. Top brands genuinely live and breathe the voice of their
customer and use insights to build products their users love. User-centric
design requires a solid understanding of who your customers are and what
they need.
1. Improves User Satisfaction
 A design tailored to users' needs, preferences, and expectations leads
to higher satisfaction.
 Happy users are more likely to keep using the product and
recommend it to others.

🔹 2. Increases Usability and Accessibility

 UCD makes interfaces intuitive and easier to navigate.
 It helps accommodate different user abilities, including those with
disabilities.
🔹 3. Reduces Errors and Frustration
 By focusing on real user behavior, UCD minimizes confusion and
reduces the chance of mistakes.
 It leads to smoother task completion and fewer support requests.

🔹 4. Boosts Productivity and Efficiency

 Applications and systems designed with the user in mind allow users
to complete tasks faster and with less effort.
🔹 5. Enhances Business Value
 Satisfied users mean increased usage, better reviews, and higher
customer loyalty.
 Reduces development costs in the long run by minimizing redesigns
and bug fixes due to usability issues.
🔹 6. Supports Innovation
 Understanding user problems often leads to creative and innovative
solutions that solve real-life issues.
🔹 7. Encourages Continuous Improvement
 UCD involves testing and feedback throughout development, helping
teams adapt and improve the product over time.
✅ Conclusion:
User-Centric Design is essential for creating successful digital products.
It ensures that the final output is both useful and meaningful, leading to
better user engagement, reduced costs, and greater business success.
Principles of User-Centric Design (UCD)
User-Centric Design is guided by a set of core principles that ensure the
design process revolves around the needs, goals, and behaviors of the
end users. Below are the most important principles:

🔹 1. Understand the Users and Their Context

 Gather insights through user research (interviews, surveys,
observations).
  Identify user needs, behaviors, goals, pain points, and usage
environments.

🔹 2. Design for the User’s Mental Model

 Match the system design with how users think and expect things to
work.
 Use familiar terminology, patterns, and workflows.

🔹 3. Involve Users Throughout the Design Process

 Involve users in all stages: research, design, testing, and feedback.
 Helps identify problems early and ensures the design stays on track.

🔹 4. Iterative Design
 Use an iterative approach: design ➝ test ➝ refine.
 Continuous improvement based on user testing and feedback
ensures a better user experience.

🔹 5. Focus on Usability
 Make interfaces simple, clear, and easy to use.
 Reduce cognitive load and make tasks efficient to complete.

🔹 6. Accessibility and Inclusivity

 Design for all users, including those with disabilities.
 Follow accessibility standards (e.g., WCAG) to make interfaces usable
by everyone.

🔹 7. Provide Feedback
 Give users immediate and clear feedback after actions.
 Helps users understand what is happening and stay in control.

🔹 8. Consistency and Standards

  Use consistent layouts, colors, icons, and terminology.
 Familiar patterns reduce learning time and confusion.

🔹 9. Prioritize User Control and Flexibility

 Allow users to undo actions, customize settings, or navigate freely.
 Empower users rather than restrict them.

4. ROLES AND RESPONSIBILITIES OF UI/UX DEVELOPER:

1. User research and preparing for it
User research is the key responsibility of a UX designer. a UX designer has
to prepare for the research, write the interview guidelines and scripts, and
create documents that outline how research should be conducted step by
step. A UX designer also then has to conduct the research therefore,
interviewing people in-person or remotely is also the task of a UX designer.
2. Research analysis and presentation
It is the responsibility of a UI/UX designer to then take detailed notes of the
research. there's a lot of information that will be gathered so the role of
UI/UX developers is to analyze the information, understand the trend, and
organize data using tools to identify trends and patterns in that data. The
role of the UI/UX designer is to create reports and presentations to present
that complex information to other people in the team.

3. Collaborating with the stakeholders and analysing the customer

The role of a UI/UX developer is primarily a people-focused role. Therefore,
UI/UX developers work with lots of other teams - business stakeholders,
developers and visual designers for conducting research, running
workshops, analysing data, running tests and experiments and doing a lot
of communication with presentations and creating diagrams. A UI/UX
developer also acts like a connection between the users or the customers
and the business
4. Conducting workshops
In most of the companies, workshops are a responsibility for a UX designer
where people from different areas of the business to come together and
generate ideas and decide where the focus should be.
5. Creating wireframes and prototypes with tools like Figma, Adobe
XD, Sketch, etc.
Creating wireframe and prototypes is the sole responsibility of a UI/UX
designer. Wireframes are detailed structural sketches that illustrate a
concept. A wireframe for a digital product is similar to a blueprint for a
house. Wireframe clearly illustrates how the product functions and the core
elements of its design.
6. Develop creative and innovative design solutions
A UI/UX designer is expected to develop creative and innovative design
solutions, to design the screens of the User Interface and create different
visual touch points and establish the interactivity with them.
7. Constantly measure how designs are performing
Role of A UI/UX designer is not just over after the design of the application
is ready. they have to constantly measure how designs are performing for
target customers. And Iterate and improve those experiences as needed.
8. Staying updated with the latest design trends and new tools for
UI/UX Design.
As a UI/UX designer, you are expected to know what's happening in the
field, what are the latest design trends and new tools in the market. This is
an informal responsibility, no company would ask you to do this, rather this
depends more on your passion for UI/UX design.

UX Designer (User Experience Designer)

 Goal: Focuses on the overall feel and functionality of the product.
Key Responsibilities:
User Research
 Conduct surveys, interviews, and usability tests.
 Understand user behavior, needs, and goals.
User Personas & Scenarios
 Create fictional characters that represent target users.
  Build use-case scenarios to guide design decisions.
Information Architecture
 Organize content logically and clearly.
 Structure menus, navigation, and page layouts.
Wireframing & Prototyping
 Sketch low-fidelity designs to show layout and flow.
 Create interactive prototypes to test usability.
Usability Testing
 Test the design with real users.
 Identify and fix issues before development.
Interaction Design
 Design how users interact with the interface (buttons, forms,
transitions).

UI Designer (User Interface Designer)

 Goal: Focuses on the visual look and feel of the product.
Key Responsibilities:
Visual Design
 Create the final look using colors, typography, and layouts.
 Ensure the design is attractive and aligned with branding.

Style Guides and Design Systems

 Maintain consistent design patterns.
 Use components like buttons, icons, and spacing rules.
Responsive Design
 Make sure the interface looks good on all screen sizes.
Micro-interactions
 Design small animations for actions (e.g., button hover, loading
spinners).
 Collaborate with Developers
 Hand off designs and guide developers on visual implementation.

UX vs UI – Simple Analogy
 UX is like the blueprint of a house (structure, layout, usability).
 UI is the interior design (color, furniture, decoration).

✅ Conclusion:
 Both UX and UI designers play a critical role in building successful
digital products:
 UX ensures the product is useful, usable, and valuable.
 UI ensures it is beautiful, intuitive, and accessible.

5.UNDERSTANDING USERS AND RESEARCH IN UI/UX DESIGN

User research helps designers make informed decisions that result in
useful, usable, and enjoyable products. It includes
 User Stories
 User Personas
 Usability Testing
 User Interviews
 User Survey

User research is a systematic process of understanding users' needs,

behaviors, and preferences to inform the design and development of
products and services. It involves gathering data through various methods
like surveys, interviews, and usability testing to gain insights into how
users interact with a product or service. This understanding helps create
user-centered products that meet user needs and provide a positive
experience.
Key aspects of user research:
 Understanding user needs and behaviors:
User research aims to uncover what users want and need from a product or
service, as well as how they currently interact with it.
  Informing design decisions:
The insights gained from user research guide design decisions, ensuring
that products are tailored to user needs and preferences.
 Improving user experience:
By understanding user pain points and preferences, user research helps
improve the overall user experience of a product or service.
 Guiding product development:
User research is an ongoing process that can be used throughout the
product development lifecycle, from initial concept to post-launch
evaluation.
 Different from market research:
While both involve gathering information about users, user research
focuses on understanding individual user behaviors and preferences, while
market research focuses on broader market trends and business strategies.
Common user research methods:
 Surveys: Collecting quantitative data through questionnaires.
 Interviews: Conducting one-on-one conversations to gather
qualitative data.
 Usability testing: Observing users as they interact with a product or
service to identify usability issues.
 A/B testing: Comparing different versions of a product or service to
see which performs better.
 Focus groups: Gathering feedback from a group of users in a
facilitated discussion.
 Observational studies: Watching users in their natural environment
as they interact with a product or service.
 Tree testing: Evaluating the findability of content on a website or
application.

What is a UX persona?
A persona is a fictional character which represents certain traits and
qualities of real users. In UX, personas are an important tool for
understanding and empathising with your target audience.
Personas are usually captured in a document or presentation deck,
providing an easily digestible visualisation of your target user(s). Personas
comprise a mixture of text and icons/graphics and you can also give them a
face. For example, you might get a custom-drawn illustration or use a stock
image.
Although personas are fictional, they should be based on facts and data
about real users. This is obtained through user research and any
behavioural data you may have gathered in relation to the product you’re
designing.

What are personas used for in UX?

Personas in UX design are a great tool for building empathy and
keeping the user at the centre of the design process.

To create a persona, UX researchers and designers must pull out and

capture the most important, valuable information they have about their
users. In doing so, they’re compelled to step into the user’s shoes and dig
deep into who they are and what they need. As such, the persona creation
process alone fosters a deeper understanding of your target audience.
Once you’ve created a UX persona (or personas), you’ve got a clear point of
reference which you can turn to at any point in the design process.
Personas will help you to make user-focused design decisions and to shape
the overall direction of the product.

USER STORY
In UI (User Interface) and UX (User Experience) design, user
stories help designers and developers understand what users need from
the system and how they will interact with it. These stories are short,
simple descriptions of a feature or task told from the perspective of the end
user.
✳️Format of a User Story
 A typical user story follows this format:
 As a [type of user], I want to [do something], so that [goal/value].
User Story Example: Shopping Cart Feature

As a customer,
I want to add items to a shopping cart,
so that I can purchase multiple products in one order

✅ Examples of User Stories in UI Design

Login Page
 As a returning user, I want to log in with my email and password, so
that I can access my dashboard.
Search Bar
 As a visitor, I want to use a search bar, so that I can quickly find the
products I’m looking for.
Responsive Design
 As a mobile user, I want the website layout to adjust to my screen
size, so that I can easily navigate on my phone.
 Profile Page
As a user, I want to edit my profile information, so that I can keep my
account details up to date.
 Dark Mode Toggle
 As a night-time reader, I want to enable dark mode, so that I can
reduce eye strain.
 Error Message Feedback
As a user, I want to see helpful error messages when I enter invalid
data, so that I can correct my input.
 Progress Indicator
As a new user, I want to see a progress bar during form submission,
so that I know my request is being processed.
🎯 Why User Stories benefits in UI Design
 Help empathize with users
 Guide the design decisions
 Clarify user goals
 Ensure usability and functionality match user expectations

User interviews and surveys

User interviews and surveys are both valuable research methods in UX
(User Experience) design, but they serve different purposes and offer
distinct advantages.
User interviews are in-depth, qualitative conversations with individual
users, while surveys are quantitative, allowing for large-scale data
collection. Both methods help understand user needs, preferences, and
behaviors, informing design decisions.
User Interviews:
Purpose:
To gain rich, qualitative insights into users' experiences, motivations, and
pain points through open-ended questions and follow-up discussions.

Method:
One-on-one conversations with users, often guided by a set of
predetermined questions, but allowing for flexibility and probing based on
user responses.
Advantages:
Deep Understanding: Uncover nuanced perspectives and uncover
underlying reasons behind user actions.
Contextual Insights: Understand how users interact with products or
services within their natural environment or context.
Qualitative Data: Gather rich, descriptive data that can reveal user needs
and behaviors that might not be apparent in other research methods.
Iterative Process: Allow for adjustments and follow-up questions based on
user responses, leading to more focused and insightful conversations.
Example:
A designer might interview users to understand their experience with a
new mobile app feature, asking about their initial impressions, any
challenges they encountered, and their overall satisfaction.
Best for:
Exploring user needs, understanding user behavior in detail, and
identifying potential usability issues.

User Interview Example

🎯 Scenario: Designing a food delivery app
Interview Question Samples:
 “Can you walk me through how you usually order food online?”
 “What do you like or dislike about the apps you currently use?”
 “Have you ever faced any problems while checking out or tracking
your order?”
 “How do you decide which restaurant or dish to choose?”

SURVEYS:
Purpose:
To gather quantitative data from a large number of users, allowing for
statistical analysis and generalization of findings.
Method:
Using structured questionnaires with closed-ended questions (e.g., multiple
choice, rating scales) to collect data from a large sample.
Advantages:
Large Sample Size: Reach a broad audience and gather data from a
significant number of users.
Statistical Analysis: Enable quantitative analysis and identification of
trends and patterns in user behavior.
Efficiency: Can be administered quickly and efficiently, allowing for rapid
data collection.
Benchmarking: Can be used to track user satisfaction and product
performance over time.
Example:
A company might send out a survey to its customers to measure their
satisfaction with a recent product update or to gather feedback on a new
website design.
Best for:Gathering data from a large user base, identifying trends and
patterns, and measuring user satisfaction.
User Survey Example
🎯 Scenario: Improving a university’s student portal UI
Survey Questions (with response options):
1. How easy is it to find your course schedule?
o ☐ Very easy
o ☐ Somewhat easy
o ☐ Neutral
o ☐ Difficult
o ☐ Very difficult
2. Which features do you use the most on the portal? (Select all that
apply)
o ☐ Viewing grades
o ☐ Submitting assignments