1.

Quảng cáo thức ăn cố tình nhắm vào trẻ em những người quá trẻ và non nớt
để phân biệt những lời quảng cáo với sự thật. Những mẫu quảng cáo như thế
khuyến khích trẻ em tiêu thụ năng lượng cao, thức ăn vặt hằng ngày, điều
này dẫn đến sự béo phì .

Advertising puffery: lời quảng cáo

On a regular basis = every day.
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2. Bời vì khả năng nhận thức kém, trẻ em thường cho rằng những sản phẩm
thức ăn được quảng cáo trên TV là phần quan trọng của chế độ ăn bổ dưỡng.
Cognitive (adj) cognition (n)
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3. Những công ty quảng cáo tin rằng những người mà xem hoặc nghe một mẫu
quảng cáo thường xuyên có nhiều khả năng mua sản phẩm đó.
Be more likely to + V: có nhiều khả năng làm gì đó.
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4. Các chính phủ nên làm việc với những nhóm người tiêu dùng và ngành công
nghiệp quảng cáo để phát triển những giải pháp thích hợp để giải quyết trình
trạng quảng cáo thức ăn đối với trẻ em.
Governments should work with consumer groups and the advertising sector
to develop appropriate approaches to deal with the marketing of food to
children.
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1.Repetition
Repetition is a simple yet effective technique used to build
identity awareness and customer memory. Even advertisements
using other successful approaches mention the product or
company name more than once, particularly in television because
its combination of sight and sound, allows the advertiser to
disguise (hide) the repetition by changing its delivery (from
visual to audio). An ad first shown during a Super Bowl
broadcast for a product called HeadOn remains the classic
example of this advertising technique. Though the advertisement
never explained what the product does, viewers remembered its
name.

2.Celebrity Testimonial:

Commonly called "testimonials," or "celebrity endorsements," this technique

of persuasion says that consumers relate to the person(s) appearing in the
ad: if the celebrity/athlete/star uses the product, then it must be good, so I
will purchase/use it too.

Testimonial: Using a well-known person to *endorse a product.

*to endorse: to express support for someone or something, especially in
public.
3.Product placement:
One of the more subtle promotion strategies, used in movies, TV, and
games, is product placement – where brands and products may be visible in
certain scenes, be consumed by a character or even be written into the
storyline. The movie spin-off Enter The Matrix promoted Powerade; by
drinking the stuff players could dodge bullets.

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Advertising slogans :
A slogan is a catchy phrase or series of words used to help consumers remember a company,
brand or product. Companies create slogans to use in various marketing efforts in hopes that
the phrases will stick in people's minds. That way, when a consumer needs a product or service
offered by a variety of companies, that consumer will choose the product or service that is top-
of-mind from slogan recognition. For example, …………………………………………….

Essay writing : “ How to make advertising persuasive to customers”

Introduction :
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Body paragraph
Technique 1:
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Technique 2:

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Technique 3:
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Conclusion:
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1. Compete
a. We are in ………………………………. with four other companies for the contract

b. We need to work harder to remain ……………………………… with other companies

c. Over 30,000………………………………….will run in the New York marathon.

d. You have to be highly ………………………………. to do well in sport these days.

e. Their prices are better than any of their …………………………………….

f. Many airlines now offer substantial discounts in an effort to remain……………………………

g. It's normal for there to be………………………between brothers and sisters.

2. Organize
a. We need someone who is a good ……………………………..

b. We do not fully understand how the brain is ………………………………..

c. A wedding on that scale takes a lot of …………………………………..

d. Police kept files on all the illegal paramilitary………………………………………

e. She had ……………………………………….. a car to meet me at the airport.

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3. Act
a. There are already………………………………discussions going on.

b. He's been …………………………………….involved in politics for 30 years.

c. We must …………………now to prevent further damage to our rainforests.

d. Had the paramedics not …………………………………so swiftly, he would have died.

e. His spare-time …………………………………. include cooking, tennis, and windsurfing.

f. We offer our guests a wide range of outdoors…………………………………………

g. Are you …………………………………..looking for work at the moment?

4. Excite
a. The launch of our digital satellite service is one of the most………………things I've worked on.

b. Are you getting …………………………………….. about your holiday?

c. He was flushed with ……………………………………. at the thought

d. Some horses become ………………………………….. when they're in traffic.

e. They waited and waited for something ………………………………… to happen.

5. Polite
a. Some people think it is ………………………………. to ask someone's age.

b. The performance was greeted with …………………………………… applause.

c. The receptionist smiled ……………………………………...

d. 'Did you sleep well?' she asked…………………………………………….

e. He ………………………………………declined her offer.

f. It would be…………………………….to leave the party so early.

g. I'm afraid I wasn't very ……………………………… to her.

h. His refusal was firm but…………………………………….

6. Popular

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 a. Their music still enjoys widespread………………………………. among teenagers.

b. Edward Brooke, the first ………………………… elected black senator, was honoured by the
President today.

c. What is the most ……………………………..leisure pastime after watching television?

d. By ……………………………. demand, the tour has been extended by two weeks.

e. These policies are unlikely to prove ………………………. with middle-class voters.

f. the UN Conference on Environment and Development, ……………………………… known as the

'Earth Summit'

g. Small cars have gained in ………………………………………….as petrol prices have risen.

7. Science
a. We will have to adopt a more …………………………………. approach in the future.
b. There's nothing …………………………………about the process they use to select people.
c. ……………………………….., Your research about population is not very good.
d. He took a very ……………………………… approach to management.
e. She had an image of a mad …………………………….. working in his laboratory
f. The ……………………………. estimate that nearly two-thirds of the continent has become drier
over the past 60 years
g. Her curiosity was purely ……………………………………..
h. It all looks highly…………………………………….!
i. Students must organized their data…………………………before giving the final result.

8. Difficult
a. The changes were made with surprisingly little ……………………………..

b. Six months after the accident, he still has……………………………..walking.

c. He finds it extremely ………………………….. being a single parent.

d. Your writing is really ………………………………… to read

9. Announce
a. The station ……………………………….. warned us that the train was running late

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 b. In an …………………………….. to Parliament, the minister said that the peace negotiations would
continue
c. We will make a formal …………………………… tomorrow
d. The company proudly …………………………. the launch of its new range of cars.

10.Participate
a. We were very pleased with the high level of ………………………… in the charity events.
b. He has been an active …………………………in the discussion.
c. It was argued that he was a willing……………………………….in the crime.

d. The Prime Minister's …………in the economic summit is seen as vital to its success.

11.Perform

a. The course aims to develop the children's appreciation of music in…………………..

b. He duly ………… his own half of the bargain and expected the others to do likewise
c. He party are dreading a repeat ………………. of their defeat in the last election.
d. The company has been …………………… strongly over the past year.
e. The star ……………………… of the match was Bill Holland who scored 26 points.
f. The president was a polished television ………………………..

12.Enjoy

a. I always try to make my lessons ………………………………..

b. We had a most …………………………. evening.
c. For sheer…………………………….., you can't beat this game.
d. The show brought …………………….. to millions of viewers.
e. We spent an………………………………evening chatting about old times

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 Đề thi học kì I Môn Hóa học lớp 11
Câu 1: Hoàn thành chuỗi phản ứng sau:

Câu 2: Viết phương trình

a) Viết phương trình phản ứng hóa học mô tả thủy tinh bị axit
HF ăn mòn.
……………………………………………………
b) Silic và Silic đioxit tan trong kiềm đặc nóng chảy

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 ………………………………………………………………
………………………………………………………………
c) Từ silic đioxit và các chất cần thiết hãy viết phương trình
điều chế axit silixic.
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SiO2, Si, Na2SiO3, H2SiO3
Câu 3: Viết phương trình xảy ra khi cho Cacbon tác dụng với
: CaO, H2O, Fe3O4, HNO3đ,nóng,
Fe3O4 + 2 C = 2 CO2 + 3 Fe
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Câu 4: Nhận biết các khí sau:

CO2, SO2, Cl2, N2, O2, H2, NH3
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 Câu 5: Hấp thụ V lít khí CO2 vào dung dịch chứa 200ml dung
dịch Ba(OH)2 1M được 39,4 gam kết tủa. Tính V.
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Câu 6: Đốt cháy hoàn toàn 0,282g hợp chất hữu cơ và cho sản phẩm sinh ra đi
qua các bình đựng CaCl2 khan, và KOH, thấy bình CaCl 2 tăng thêm 0,194g,
bình KOH tăng thêm 0,8g. Mặt khác, đốt cháy hoàn toàn 0,186g hợp chất
hữu cơ đó, thu được 22,4ml Nitơ (đo ở đktc). Xác định công thức phân tử,
biết chất hựu cơ chỉ chứa một nguyên tử Nitơ.
ĐS : C6H7N

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 …………………………………………………………………………
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Câu 7: Đốt cháy hoàn toàn 10,4g chất hữu cơ A, rồi cho sản phẩm lần lượt qua
bình (1) chứa H2SO4 đậm đặc, bình (2) chứa nước vôi trong dư, thấy khối
lượng bình (1) tăng 3,6g và bình (2) thu được 30g kết tủa.
Khi hóa hơi 5,2g A, thu được một thể tích đúng bằng thể tích của 1,6g oxi đo
cùng đk. Tìm công thức phân tử của A.
ĐS : C3H4O4
Câu 8 : Đốt cháy hoàn toàn 0,01mol chất X bằng một lượng oxi vừa đủ 0,616 lít
thu được 1,344 lít hỗn hợp CO2, N2 và hơi nước. Sau khi làm ngưng tụ hơi
nước, hỗn hợp khí còn lại chiếm thể tích 0,56 lít và có tỉ khối hơi đối với
hidro bằng 20,4. Xác định công thức phân tử X, biết rằng các khí đo ở đktc.
ĐS : C2H7O2N

1. Participate
Participation
Participant (s)
a) Last year , They actively ………………………………in social work.
b) There were more than 3000 …………………………..in the competition
c) She never …………………………. in any of our discussions, does she?
d) Protests on 12 April attracted 100,000 …………………………….
e) A back injury prevented active………………………. in any sports for a while.
f) We would like to see more…………………………….by younger people.
g) She fully ………………………….in the campaign in 2000
2. Volunteer:…………………………………
Voluntary (adj): ……………………………….
Voluntarily (adv) : …………………………..
a) She wasn’t fired. She left the company …………………………….
b) The fund is ………………………… administered.
c) Nowadays, there are many people who ………………………..take part in the
charity work.
d) The work of the charity is funded by …………………………….donations.

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 e) He was not asked to leave. He went …………………………….
f) Each nation has many people who …………………………take care of other.

g) Schools need ………………………. to help children to read.

h) All teachers work on an entirely ……………………….basis
i) Did he do it…………………………….., or did you make him?
j) The organization is run on a purely ………………………………… basis.
3. Compete (v)
Competition (n)
Competitive (adj)
Competitor (n)
a) China gains a lot of benefits from their ………………………..priced goods.
b) Five out of 50 …………………………….will be selected.
c) Over 300………………………….will take part in the international marathon.
d) You have to be highly ……………………………….. to do well in sport these days.
e) There is now intense…………………………between schools to attract students.
f) Graduates have to fight for jobs in a highly …………………..market.
g) We produced cheaper goods than other ………………………………..
h) The two companies are in ………………………….. with each other.
i) It is a ………………………….priced product.
j) We face strong ………………………………… from other countries.
k) …………………………from cheaper imports is making life tough for manufacturers.

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