Data Visualization and its
Impact
Principles and tips on
data analysis
Dr. Raj Kumar
Senior AI Scientist
Outline
1.Introduction
2.Importance Of Data Visualization
3.Data Visualization Tools
4.Types of Data Visualization
5. Power BI
6.Conclusion
Introduction
Numbers, text, images,
Data Raw Facts/figures/Observations
videos, and more.
Introduction
Introduction
Numbers, text, images,
Data videos, and more.
Visualize in Graph/Chart Form
Data Visualization
Introduction
“Data visualization is the process of
representing data and information
graphically to make it easier to
understand, analyze, and interpret”
Introduction
Data Visualization
Data analysis helps uncover valuable Analyzing data enables
insights from complex datasets informed decision-making
Importance of Data Visualization
Importance of Data Visualization
• Understanding Complex Data
• Insights Communication
• Decision Making
• Storytelling
• Explaining Complex Relationship
• Detecting Patterns and Anomalies
• Performance Monitoring
Data Types – Numeric and Categorical
18 kg
27 kg
Sources: http://banglanews24.com/en/files/2013August/SM/Gold-sm20130830024804.jpg, http://myoor.com/wp-
content/uploads/2014/01/gold.jpg and http://im.rediff.com/cricket/2014/feb/01india1.jpg
Last accessed: November 22, 2014
“They know enough who know how to learn.” – Henry Adams 10
Categorical Data (Qualitative)
Nominal Ordinal
Examples Examples
• Employee ID • Mutual fund risk ratings
• Gender • Fortune 50 rankings
• Religion • Movie ratings
• Ethnicity
• Pin codes While there is an order,
• Place of birth differences between
• Aadhaar numbers consecutive levels are not
always equal.
“Learning is like rowing upstream: not to advance is to drop back.” – Chinese proverb 11
Numeric Data (Quantitative)
Examples
• Number of iPads sold
• Number of complaints received at the call centre
• Number of employees
• Height
• Weight
• Time
• Volume
• Percentage return on a stock
• Rupee change in stock price
“Man can learning nothing except from going from the known to the unknown.” – Claude Bernard 12
Numeric - Discrete and Continuous
Countable Measurable
In any given range, only certain In any given range, all values are
values are POSSIBLE. POSSIBLE.
“Education is the ability to listen to almost anything without losing your temper or your self-confidence.” – Robert Frost 13
Discrete or Continuous?
Time between customer arrivals at a retail outlet Continuous
No. of customers arriving at a retail outlet during a five-minute period Discrete
Sampling 100 voters in an exit poll and determining how many voted Discrete
for the winning candidate
No. of new coronavirus cases per day in India Discrete
Time taken for doubling of coronavirus cases in cities around the world Continuous
“Learning is not attained by chance; it must be sought for with ardor and attended to with diligence.” – Abigail Adams 14
Data Visualization Tools
Programming
Software Tools
Languages
• Tableau
• Python
• Power BI
• R
• Qlik
• Matlab
• Excel
Types of Data Visualization
• Univariate Analysis
• Biavarite Analysis
• Multivariate Analysis
Types of Data Visualization
Types of Data Visualization
Analysis of One
• Univariate Analysis
Variable/Column in Data
Types of Data Visualization
Analysis/comapre of Two
• Bivariate Analysis
Variable/Column in Data
Types of Data Visualization
Analysis/Compare More
• Multivariate Analysis than two Variable/Column
in Data
Data Visualization-Line Chart
• Visualizing Trends Over Time
• Comparing Multiple Variables
• Identifying Patterns and Anomalies
• Forecasting and Predictive Analysis
Data Visualization-Scatter Chart
• Identify relationships
• correlations between two variables
• Outlier Detection
• Pattern Recognition
• Data Comparison
Data Visualization-Bar Chart
• Comparison of Categories
• Clear Visual Representation
• Emphasis on Differences
• Categorical Data Analysis
Data Visualization-Pie Chart
• Showing Proportions
• Highlighting Comparisons
• Simple and Intuitive
• Summarizing Data
• Useful for Single Variable Analysis
Data Visualization-Histogram Chart
• Distribution Visualization
• Identifying Skewness and Central
Tendency
• Outlier Detection
• Summarizing Data
• Useful for Single Variable Analysis
• Data Range Assessment
Data Visualization- Donut Chart
Features of Power BI
Visualization Tool
Power BI is a powerful data visualization and business intelligence tool that
offers a wide range of features to help organizations make data-driven
decisions. Let's explore some of the key features that make Power BI a
valuable asset.
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Intuitive User Interface
Clean Design Drag-and-Drop
Power BI boasts a clean and The intuitive drag-and-drop
modern interface that is easy to functionality allows users to
navigate, making it accessible quickly and easily create custom
for users of all skill levels. visualizations and dashboards.
Responsive Layout
The dashboard design automatically adjusts to different screen sizes,
ensuring a seamless experience across devices.
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Interactive Dashboards
Flexible Design Real-Time Insights Storytelling
Power BI's dashboards can be Dashboards are updated in real-time, Dashboards can be used to create
customized to display a wide range of allowing users to make informed compelling data narratives, helping
data visualizations, providing users with decisions based on the latest data. users communicate insights effectively.
a comprehensive view of their data.
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Data Visualization Types
Charts Maps
Power BI offers a wide range of chart Geographical data can be displayed on
types, including bar charts, line charts, interactive maps, providing valuable
and scatter plots, to visualize data spatial insights.
effectively.
Gauges Treemaps
Gauges and KPI visualizations help Hierarchical data can be visualized
users track and monitor key using treemaps, which offer a
performance indicators. compact and intuitive way to display
nested information.
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Drill-Down and Filtering
Capabilities
Drill-Down
Users can easily drill down into the data, exploring details and
insights at different levels of granularity.
Filtering
Advanced filtering options allow users to focus on specific data
subsets, enabling deeper analysis and insights.
Interactivity
Visualizations in Power BI are highly interactive, allowing users to
explore and manipulate the data in real-time.
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Real-Time Data Updates
1 Seamless Integration 2 Automated Refreshes 3 Instant Insights
Power BI seamlessly integrates Dashboards can be set to Real-time data updates allow users
with a wide range of data sources, automatically refresh at regular to make informed decisions and
enabling real-time data updates intervals, ensuring users have respond quickly to changing
and live connectivity. access to the most up-to-date business conditions.
information.
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Customizable Report Design
Branding and Styling Layout Flexibility
Power BI reports can be customized Users can easily adjust the layout
to match the branding and visual and positioning of visualizations,
identity of an organization, ensuring creating a personalized and intuitive
consistency and professionalism. reporting experience.
Themed Templates Custom Visuals
Power BI offers a variety of pre- Users can extend the functionality of
designed templates that can be used Power BI by incorporating custom
as a starting point for custom report visual elements and third-party data
creation. visualizations.
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Collaborative Features
Sharing and Publishing Commenting and Role-Based Access
Annotations
Power BI reports and dashboards can be Power BI's robust security features allow
easily shared with colleagues, enabling Users can add comments and organizations to control access and
collaboration and collective decision- annotations to reports, facilitating permissions, ensuring data security and
making. discussions and providing context privacy.
around insights.
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Conclusions
• Data analysis allows for
identifying trends and patterns
within datasets.
• Data analysis helps in identifying
outliers or anomalies in the data
• Data analysis helps in identifying
outliers or anomalies in the data
