TV equipment and trend

Top Social Network Sites (SNS)

analysis
in Norway 3Q 2009

Knut-Arne Futsæter Twitter: @knutarnef

TV seminar 26.06.06
Hans Martin Cramer Twitter: @hmcramer
Alexander Eidsæther
Knut-Arne Twitter:
Futsæter TNS@alexandereid
Gallup
www.tns-gallup.no/medier and http://www.tns-gallup.no/default.aspx?aid=9080712
http:www.tns-gallup.no/medier
 TNS Gallup InterBuss
 TNS Gallup have measured different aspects of Internet use in Norway since 1995. This
presentation gives a short overview of the main figures concerning SNS (Social Network
Sites).
 TNS Gallup’s InterBuss measures Norwegian Internet use every quarter. Key aspects
include how Norwegians are connected to the Internet, use of e-commerce, social media,
other Internet services, mobile content etc.
 In InterBuss 1.000 respondents 15 + years are interviewed by CAWI. 90% of the
Norwegian population have access to the Internet. In order to compare SNS figures with
other media, the figures are re-calculated to give proportions for the whole population
(and not just the Internet population).
 The figures from SNS are also compared with reach for the top newspapers, TV-stations,
radio stations and internet sites in Norway (last slide).
 1% = 40.800 persons above 12 years +. 1% = 38.900 persons above 15 years +.

 More media data from Norway:

 http://www.tns-gallup.no/default.aspx?aid=9076580
 www.tns-gallup.no/default.aspx?aid=9080712
 Access and use of the Internet 1996 – 2009
100 Percent

Access 89 90
87
85
Daily reach 82
78
75 75 74
71 70
68
66
62 61
55
50 49 48
42
40
36
32
30
25 27
24

14
9
5 5
0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2Q
2009

Source: Consumer & Media.

3
 Access to the Internet in the World

Norway 90

North America 74

Europe 50

World 25

0 25 50 75 100

Source: http://www.internetworldstats.com/stats.htm and from Norway C&M 2Q 2009

4
 Daily reach of SNS among the whole population
Facebook 34

WindowsLiveSpaces 3

Nettby 3

Twitter 2

LinkedIn 0

MySpace 0

Biip 0

Secondlife 0

Percent

0 10 20 30 40
Source: TNS Gallup InterBuss 3Q 2009. 1% = 38.900 persons above 15 years +.
Use of SNS in Norway among the whole population in Norway 5
Weekly reach for Facebook among the whole population
50 50
Percent

40 40

30 31
28
26

20
17

10
8

0 1
2Q 2006 4Q 2006 1Q 2007 3Q 2007 1Q 2008 3Q 2008 1Q 2009 3Q 2009

Source: TNS Gallup InterBuss. Weekly reach for Facebook among the whole population in Norway 15 years +.
1% = 38.900 persons above 15 years +. Figures from 2006 are modeled. 6
 Daily reach for some media in Norway
NRK 1 TV 62

TV2 58
NRK P1 Radio 37

VG Nett 36

Facebook 34*
TV Norge 28
VG (paper) 27

Dagbladet.no 24

P4 22

NRK 2 TV 22
TV3 21
Percent
Finn.no 21

0 10 20 30 40 50 60 70

TNS Gallup’s Consumer & Media 09/2 (2008/2009) for other media 12 years +.
*
Source: TNS Gallup InterBuss 3Q 2009 for SNS among the whole population 15 years +.
7