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Developer relations KPIs | PDF
Developer Relations KPIs
by Tessa Mero
Oh hai ;D
● Communities:
○ (past)Joomla, PHP, API
○ (current) Vue.js,
Jamstack
● Developer, Teacher,
Advocate
● Hobbies: NFTs, video games,
NFTs, cooking, NFTs
What we will go over:
3
● Why focus on KPIs?
● What are OKRs
● Developer Relations KPI examples
● Alignment
● Breakout Session KPI Exercise!
Twitter Survey: Do you track KPIs?
5
Why focus on KPIs?
6
7
8
Launch...
Create...
Engage...
Grow...
Establish...
Become...
Make...
Drive...
Improve...
Align...
Expand...
Advance...
9
Aspirational
1
0
“If you set a crazy, ambitious goal and miss it,
you’ll still achieve something remarkable.”
- Larry Page (co-founder Google)
1
1
Inspirational/Meaningful
Objective:
“to provide the best developer
experience when onboarding
our API ”
1
2
Objective:
“to provide the best developer
experience when onboarding
our API ”
1
3
Key Results
1
4
Focus
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third party
developers to get feedback using our
API by the end of Q3.
1
5
Time Bound
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third party
developers to get feedback using our
API by the end of Q3.
1
6
Measurable
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third
party developers to get feedback
using our API by the end of Q3.
1
7
Aggressive
Objective: to provide the best developer
experience when onboarding our API
KR1: Meet with 20 different third party
developers to get feedback using our
API by the end of Q3.
1
8
More on KPIs
Keep in mind:
● Can be set by management (top-down)
● Can be set by team members (bottom-up)
● Can create an OKR and set an owner outside of
your team
● Objectives should stay between 3-5
● Key Results should be between 3-5
● You can align your teams objectives to:
○ Team level, department level, company level, or
even not aligning it at all
1
9
Areas of Measurements - DevRel
● Awareness/Outreach (Awareness)
● Relationships (Awareness)
● New Sign-ups (self-service developers) (Revenue)
● Documentation (DX)
● For Smaller Companies (some KPI tips)
● Product (DX)
● Community (Awareness/DX)
● Support (DX)
KPIs with Awareness
2
0
● Awareness/Outreach
○ # of Mentions in blog posts, sponsorships,
webinars, events
○ # of social media responses, traffic, views
(Google Analytics)
2
1
Relationships
○ # of developer feedback
○ # of solutions/resolutions made from developer
feedback/issues brought
○ # of interactions with developers and internal
devrel + # of social media likes, and amount of
time spent on specific pages
○ # of leads you can connect to other internal
teams to accomplish company goals
KPIs with Relationships
KPIs with New Sign-Ups
2
2
● Sign-Ups
○ # of published content talking about external
developers
○ # of published content on integrating your
product
○ # of interactions in the comments of content
○ Monitor # of content views, liked posts, traffic
levels based on what was published, time spent
on content page
○ # of sign-ups vs active sign-up ratio
KPIs with Documentation
2
3
● Documentation
○ Track # of frequently asked questions and
documenting them
KPIs with Small tech companies
2
4
● Creating simple guides to use your product for each
stage of their journey
● Monitor # of sign-ups based on guides being
released
KPIs with Product
2
5
● # of PRs submitted, open, accepted, and length of
time it’s open
● # of minutes it takes them to make their first API
request
KPIs with Community
2
6
● # of engaging developers in community
● # of contributors (if open source)
● # of maintainers
● # of engagements via StackOverflow, GitHub, Twitter,
Reddit, etc
● # of customers engaged vs customers not engaged
● # of high-value leads that are engaged on your open
source project
● # of content created by community
● % rate of growth by 100 x Annual Growth Rate x %
organic signups X % ARR from products
KPIs with Support
2
7
● # of repeat questions in support decreasing over
time
KPI Tools for Company
2
8
2
9
● Team buy-in
● Department/management buy-in
● Show value of idea/project/strategy
● Speak in terms that is easily understandable
between technical/non-technical management
● Align with department/company level objectives
● Align with cross-team initiatives (this can be helpful)
Getting Company Buy-in
Dev Marketing KPIs are Not DevRel KPIs?
3
0
According to our survey, the top 2 DevRel KPIs were:
● 1. Registered developers accounts (48%)
● 2. Developer satisfaction score (48%).
On the other hand, the top 2 KPIs for developer
marketing were:
● 1. Page or video views (55%)
● 2. Unique visitors or IP addresses (54%)
Source: devrel-kpis.com, Stathis Georgakopoulos
KPIs ARE NOT performance metrics
3
1
3
2
● Orbit - https://orbit.love
● Bitergia Analytics - bitergia.com
Tools for DevRel related tracking
3
3
Tools for DevRel related tracking
3
4
● https://orbit.love/solutions/for-devrels
● Bitergia Analytics
Tools for DevRel related tracking
3
5
● https://orbit.love/solutions/for-devrels
● Bitergia Analytics
3
6
● https://bitergia.com/bitergia-analytics/
●
https://bitergia.com/bitergia-analytics/
3
7
3
8
● Captains of Communities: https://discord.gg/cPZW4Hs4E2
● Look up #DevRel hashtag on Twitter
● Follow leaders on LinkedIn/Twitter communities
How do I find community leaders to
network with or recruit?
3
9
KPI Exercise (10 minutes) 1. There are three options
for a KPI exercise. (pick
only one)
2. Create up to 3 Key
Results to match the
objective.
3. Share your results and
we will discuss!
(option 1) Personal OKR
Objective: Achieve the cleanest home using the least
resources
KR1:
KR2:
KR3:
(option 2) Santa Clause OKR
Objective: Deliver Christmas presents to every good child in
the world
KR1:
KR2:
KR3:
(option 3)
Objective: [Create your own - personal or business]
KR1:
KR2:
KR3:
Credits/Resources
4
0
● https://www.codemotion.com/magazine/dev-hub/co
mmunity-manager/devrel-success/ by Lorenzo
Ermigiotti
● https://blog.bitergia.com/2019/05/28/kpis-and-metric
s-for-devrel-programs/
● https://devrel-kpis.com/ by Orbit
Thank You.
Twitter: @tessamero
slideshare.net/tessa99

Developer relations KPIs

  • 1.
  • 2.
    Oh hai ;D ●Communities: ○ (past)Joomla, PHP, API ○ (current) Vue.js, Jamstack ● Developer, Teacher, Advocate ● Hobbies: NFTs, video games, NFTs, cooking, NFTs
  • 3.
    What we willgo over: 3 ● Why focus on KPIs? ● What are OKRs ● Developer Relations KPI examples ● Alignment ● Breakout Session KPI Exercise!
  • 4.
    Twitter Survey: Doyou track KPIs?
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
    1 0 “If you seta crazy, ambitious goal and miss it, you’ll still achieve something remarkable.” - Larry Page (co-founder Google)
  • 11.
    1 1 Inspirational/Meaningful Objective: “to provide thebest developer experience when onboarding our API ”
  • 12.
    1 2 Objective: “to provide thebest developer experience when onboarding our API ”
  • 13.
  • 14.
    1 4 Focus Objective: to providethe best developer experience when onboarding our API KR1: Meet with 20 different third party developers to get feedback using our API by the end of Q3.
  • 15.
    1 5 Time Bound Objective: toprovide the best developer experience when onboarding our API KR1: Meet with 20 different third party developers to get feedback using our API by the end of Q3.
  • 16.
    1 6 Measurable Objective: to providethe best developer experience when onboarding our API KR1: Meet with 20 different third party developers to get feedback using our API by the end of Q3.
  • 17.
    1 7 Aggressive Objective: to providethe best developer experience when onboarding our API KR1: Meet with 20 different third party developers to get feedback using our API by the end of Q3.
  • 18.
    1 8 More on KPIs Keepin mind: ● Can be set by management (top-down) ● Can be set by team members (bottom-up) ● Can create an OKR and set an owner outside of your team ● Objectives should stay between 3-5 ● Key Results should be between 3-5 ● You can align your teams objectives to: ○ Team level, department level, company level, or even not aligning it at all
  • 19.
    1 9 Areas of Measurements- DevRel ● Awareness/Outreach (Awareness) ● Relationships (Awareness) ● New Sign-ups (self-service developers) (Revenue) ● Documentation (DX) ● For Smaller Companies (some KPI tips) ● Product (DX) ● Community (Awareness/DX) ● Support (DX)
  • 20.
    KPIs with Awareness 2 0 ●Awareness/Outreach ○ # of Mentions in blog posts, sponsorships, webinars, events ○ # of social media responses, traffic, views (Google Analytics)
  • 21.
    2 1 Relationships ○ # ofdeveloper feedback ○ # of solutions/resolutions made from developer feedback/issues brought ○ # of interactions with developers and internal devrel + # of social media likes, and amount of time spent on specific pages ○ # of leads you can connect to other internal teams to accomplish company goals KPIs with Relationships
  • 22.
    KPIs with NewSign-Ups 2 2 ● Sign-Ups ○ # of published content talking about external developers ○ # of published content on integrating your product ○ # of interactions in the comments of content ○ Monitor # of content views, liked posts, traffic levels based on what was published, time spent on content page ○ # of sign-ups vs active sign-up ratio
  • 23.
    KPIs with Documentation 2 3 ●Documentation ○ Track # of frequently asked questions and documenting them
  • 24.
    KPIs with Smalltech companies 2 4 ● Creating simple guides to use your product for each stage of their journey ● Monitor # of sign-ups based on guides being released
  • 25.
    KPIs with Product 2 5 ●# of PRs submitted, open, accepted, and length of time it’s open ● # of minutes it takes them to make their first API request
  • 26.
    KPIs with Community 2 6 ●# of engaging developers in community ● # of contributors (if open source) ● # of maintainers ● # of engagements via StackOverflow, GitHub, Twitter, Reddit, etc ● # of customers engaged vs customers not engaged ● # of high-value leads that are engaged on your open source project ● # of content created by community ● % rate of growth by 100 x Annual Growth Rate x % organic signups X % ARR from products
  • 27.
    KPIs with Support 2 7 ●# of repeat questions in support decreasing over time
  • 28.
    KPI Tools forCompany 2 8
  • 29.
    2 9 ● Team buy-in ●Department/management buy-in ● Show value of idea/project/strategy ● Speak in terms that is easily understandable between technical/non-technical management ● Align with department/company level objectives ● Align with cross-team initiatives (this can be helpful) Getting Company Buy-in
  • 30.
    Dev Marketing KPIsare Not DevRel KPIs? 3 0 According to our survey, the top 2 DevRel KPIs were: ● 1. Registered developers accounts (48%) ● 2. Developer satisfaction score (48%). On the other hand, the top 2 KPIs for developer marketing were: ● 1. Page or video views (55%) ● 2. Unique visitors or IP addresses (54%) Source: devrel-kpis.com, Stathis Georgakopoulos
  • 31.
    KPIs ARE NOTperformance metrics 3 1
  • 32.
    3 2 ● Orbit -https://orbit.love ● Bitergia Analytics - bitergia.com Tools for DevRel related tracking
  • 33.
  • 34.
    Tools for DevRelrelated tracking 3 4 ● https://orbit.love/solutions/for-devrels ● Bitergia Analytics
  • 35.
    Tools for DevRelrelated tracking 3 5 ● https://orbit.love/solutions/for-devrels ● Bitergia Analytics
  • 36.
  • 37.
  • 38.
    3 8 ● Captains ofCommunities: https://discord.gg/cPZW4Hs4E2 ● Look up #DevRel hashtag on Twitter ● Follow leaders on LinkedIn/Twitter communities How do I find community leaders to network with or recruit?
  • 39.
    3 9 KPI Exercise (10minutes) 1. There are three options for a KPI exercise. (pick only one) 2. Create up to 3 Key Results to match the objective. 3. Share your results and we will discuss! (option 1) Personal OKR Objective: Achieve the cleanest home using the least resources KR1: KR2: KR3: (option 2) Santa Clause OKR Objective: Deliver Christmas presents to every good child in the world KR1: KR2: KR3: (option 3) Objective: [Create your own - personal or business] KR1: KR2: KR3:
  • 40.
    Credits/Resources 4 0 ● https://www.codemotion.com/magazine/dev-hub/co mmunity-manager/devrel-success/ byLorenzo Ermigiotti ● https://blog.bitergia.com/2019/05/28/kpis-and-metric s-for-devrel-programs/ ● https://devrel-kpis.com/ by Orbit
  • 41.