How to Correctly Set Up and Manage Real Estate Agent Internet Profiles

What Happens When You Google You
Setting up Local Internet Profiles for Real Estate Agents
Presenter:
Chuck Ward “PRO” Director of Marketing

Here was the Question Posed
What happens when you Google yourself, your brand, or your business?

Think About These Questions

Have you ever Googled yourself (of course you have)

What happened?
◦
Did you like what you saw the results Google served to you about yourself, your brand, or your business?

Were you satisfied?

Think About These Questions

Should (or Do) you need to improve

Answer a Question with a Question
Are you getting enough leads, phone calls, closings and commission checks

What Do I Mean When I Say – “Google Myself”

You Probably Fall into One of These Categories
1.
Nothing exists
2.
What (may) does exist is negative and derogatory
3.
Do have just one profile or many incomplete ones?

BASIC STEPS TO CREATING SUCCESSFUL
What Happens When You Google You ?

Thursday’s Agenda

Determining Which Local Profiles to Target

How to fill out those profiles
◦
Pieces of Data to Include
◦
Linking to Your Website(s)

Resources, guides and checklists for each separate profile

Step One
Go to maps.google.com
Search your company office
Use the EXACT address that is listed there

Primary Profile: Google

Gmail.com

Create or sign into your account

Use the EXACT same address from the previous slide (not the company name)

Primary Profile: Google

Go to plus.google.com

Upload an image or logo

Must be larger than 250 pixels by 250 pixels

More resources are available in your member resource center

Next Profile: LinkedIn
◦
Go to http://linkedin.com
◦
Sign into or up for an account
◦
Go to Profile >> Edit Profile
◦
Tips

Use the same address (from Google)

Use the Pipe character (|) to separate key terms you want to be found for in the title bar

Include your license number (most states require this)

Add in accommodations, classes completed, titles and designations
◦
When you go to a new company UPDATE your profile


Create a link or two back to any website or social media profile

Use proper search term anchoring

This can also be niche terms and phrases such as “Find Tampa waterfront condos for sale”

Snytax
<a href=“xxx”>Your Search Term</a>

(3 to 5 times max)


Example Snytax
<a href=“http://www.bestrealtortampa.com”>Tampa Real Estate Agent</a>

(3 to 5 times max)

1.
Extra Resources
a)
http://linkedintobusiness.com/LinkedIn-for-Real- Estate-Agents/
b)
http://blog.kw.com/2013/08/16/7-ways-to-use- linkedin-to-build-your-real-estate-business- network/
c)
http://www.pce.uw.edu/career- insights/supercharged-linkedin-profile/

Next Profile: Realtor.com

Claiming your account
◦
Realtor.com

http://solutioncenter.realtor.com/ControlPanel/Signup.aspx

http://solutioncenter.realtor.com/ControlPanel/Login.aspx
◦
Select State and MLS
◦
Need MLS Identifier (NRDS number located on your membership card)
◦
Call NAR at 800-874-6500
◦
Add in contact information, image, logo and address (same as Google Maps from earlier step)
◦
Resource

http://support.realtor.com/#iid=rdc_hdr_realtors_support

Next Profile: Zillow.com

◦
Zillow.com
◦
Click on upper left corner to join

Click box that says “industry professional”
◦
Add in your address and phone number
◦
Additional resource

https://www.youtube.com/watch?v=ejQfCWjU7X4
◦
You can direct Zillow to automatically take your MLS compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals
◦
Zillow is free

Next Profile: Trulia.com

◦
Trulia.com

https://secure.trulia.com/signup/r/truliapro/?src=000022
◦
Add in your address and phone number
◦
You can also direct Trulia to automatically take your MLS compliant virtual tour (that we provide to you) to help you be a “transactional broker” – double end deals
◦
Trulia is free, however, Trulia Pro is a cost item 30 – 80 USD
◦
Additional resource to be provided

Other Profiles to Consider

ActiveRain.com

Your profile inside your marketing account

Other websites that you may have
◦
Agency provided
◦
PRO provided
◦
Purchased by you

Additional Resources at the bottom of the recording (archive) page

Thanks For Joining Us Today

Got Questions

Got Issues

Got Concerns

Got Problems

Need Help
Contact the Helpdesk
Email: helpdesk@realaccesspro.com
Phone
888-884-0303

How to Correctly Set Up and Manage Real Estate Agent Internet Profiles

More Related Content

What's hot

Viewers also liked

Similar to How to Correctly Set Up and Manage Real Estate Agent Internet Profiles

More from Florida Mobile Fusion

Recently uploaded

How to Correctly Set Up and Manage Real Estate Agent Internet Profiles