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How to recognize a tangible opportunity
The document discusses the importance of recognizing invented experiences and encourages teams to analyze obstacles in various sectors like society, economy, and technology. It emphasizes crafting problem statements by understanding customer frustrations and the necessity of expanding ideas through collaboration and focus. The content suggests engaging potential users to refine concepts and enhance user experiences, especially in contexts like commuting.
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How to recognize a tangible opportunity
- 1. A TANGIBLE OPPORTUNITY HOWTO RECOGNIZE W www.WhatItTak.es TommasoDiBartolo.com
- 2. When people realizethat ALL we see has been invented by us, that’s when inventors unlock the will to change things!
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- 5. Stop and analyzefirst
- 6. Stop and analyzefirst Expand upon options
- 7. Stop and analyzefirst Expand upon options Experience the obstacle
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- 10. Economy Technology Spend Power Business Models User Experience TeamCustomer Competition
- 11. Stop and analyzefirst
- 12. MAKROAnalyze Society/Culture Government/Politic/Law EconomyTechnology Ecology What’s massively broken?
- 13. MAKROAnalyze Society/Culture Government/Politic/Law EconomyTechnology Ecology What’s massively broken? Trends
- 14. Analyze MAKRO Society/Culture Government/Politic/LawEconomy Technology Ecology What’s massively broken? Trends Generation Shift Juristic restrictions Spend Power Business Models Organism Corporates and Monopolists Environment User Experience Affinity Rights limitations Describe Opportunities and Threats
- 15. Analyze MIKRO Team CustomerIndustry Competition Whatexactly is broken?
- 16. Analyze MIKRO Team CustomerIndustry Competition PotentialSegmentation Pains and Gains Direct & Indirect What exactly is broken? Describe Strength and Weaknesses
- 17. Strength & Weaknesses Opportunities& Threats Analyze
- 18. Strength & Weaknesses Opportunities& Threats OPTIONS Analyze
- 19. OPTIONS Expand Chance 1 Chance2 Chance 3 Risk 1 Risk 2 Risk 3
- 20. Stop and analyzefirst Expand upon options
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- 23. Expand 1.Defer judgement 2.Encouragewild ideas 3.Build on the ideas of others 4.Stay focused on the topic 5.One conversation at a time 6.Be visual 7.Go for quantity
- 24. Expand Get out ofthe building Get crazy with your team
- 25. Expand What’s the actualproblem you are trying to solve?? • Who exactly? • How Is the Feeling? • About what scenario? • While working on what? • Facing what challenge?
- 26. Expand Craft your problemstatement W E A S S U M E T H AT A C U S T O M E R F E E L S F R U S T R AT E D , W H E N G E T T I N G S O M E T H I N G D O N E , B E C A U S E I T ' S B R O K E N
- 27. Expand Craft your problemstatement W E A S S U M E T H AT A PA S S E N G E R F E E L S T R E AT E D O F F T H E S H E L F, W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N ROLE
- 28. Expand Craft your problemstatement W E A S S U M E T H AT A PA S S E N G E R F E E L S T R E AT E D O F F T H E S H E L F, W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N NEGATIVE FEELING
- 29. Expand Craft your problemstatement W E A S S U M E T H AT A PA S S E N G E R F E E L S T R E AT E D O F F T H E S H E L F, W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N ACTIVTY
- 30. Expand Craft your problemstatement W E A S S U M E T H AT A PA S S E N G E R F E E L S T R E AT E D O F F T H E S H E L F, W H E N C O M M U T I N G , B E C A U S E N O P E R S O N A L I Z E D E X P E R I E N C E I S G I V E N OBSTACLE
- 31. Stop and analyzefirst Experience the obstacle Expand upon options
- 32. follow potential customers Get out ofthe building Get crazy with your team Experience
- 33. Get comfortable with theidea, of adopting your idea!
- 34. 1.Walk in yourpersona’s shoes 2.Don’t explain, but ask and listen 3.Avoid biased feedbacks 4.Run focused groups 5.Pitch your idea over and over 6.Build a community of prospects Experience
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- 37. W E AS S U M E D T H AT T E E N S WA N T E D T O C A P T U R E A N D S H A R E V I D E O S , O F T H R I L L I N G T I M E S B E C A U S E L A C K O F R I C H E N G A G E M E N T S B E C A M E B O R I N G Expand
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- 39. • Stepping on“like”
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