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Introduction to Web 2.0
- 1. Web 2.0 InteractiveWorkshop Clara Ko EuropeanPWN Amsterdam 19 December 2008
- 2. What is Web2.0? Web as a platform Software as services Architecture of participation Social media Harnessing collective intelligence Originated from O'Reilly and MediaLive International in 2004
- 3. “ Web 2.0is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.” - Tim O’Reilly
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- 7. The Strength ofWeak Ties
- 8. Web 2.0 Providesthe Infrastructure for Innovation
- 9. Improving collaboration requirescultural change
- 10. And a personalchange
- 11. Web 2.0 ConceptsBlogging Forums Wikis Social Networks Bookmarking Folksonomy = Tagging E-commerce Syndication Instant Messaging Mashup RIA Collaborative Software
- 12. Blogging Individuals broadcastideas to like-minded people Business to broadcast latest information to stakeholders Citizen journalism Receive comments from readers Photos, videos, podcasts Micro-blogging (twitter)
- 13. Forums Online messageboard around one topic Discussions with posts and replies Threads are collections of posts and replies Moderators to clean up spam Software communities use forums as part of support platform
- 14. Wiki Collectively shareand edit a body of knowledge Ongoing process of creation and collaboration Knowledge Management Wikipedia Enterprise wikis
- 15. Social Networking Onlinecommunities Share information Connect people with same interest Personal, Business, Political Facebook, Hyves, Friendster, Orkut, MySpace, LinkedIn, Plaxo Flickr, You-Tube, Slideshare, Iens
- 16. E-Commerce Connect sellerand buyer Adds value by providing service Ebay, Amazon, Marktplaats Kayak, hotels.com, Funda, Monsterboard Business model to leverage Web 2.0 technology
- 17. Bookmarking Users saveand share links Add meta-data Access bookmarks on any computer Delicio.us, Digg, Reddit, StumbledUpon Rating Also social networking sites
- 18. Folksonomy = TaggingCooperative Classification Classification by users not experts Easier to find Blog posts, photos, videos, bookmarks Common problems Spelling Plurals Specificity
- 19. Instant Messaging MSN,Yahoo Messenger, ICQ, Aim, Jabber, Google Talk, Skype Instant updates and feedback Real-time communication Mobile-enabled Extra features: file transfer, contact lists, conferences Business use to for more efficient communication
- 20. Syndication Make updatescome to you RSS (Rich Site Summary, Really Simple Syndication) Standard format used to publish frequently updated works Blog posts, comments, news, forum feeds, audio, video, stock market Aggregated for you by a RSS feed reader Bloglines, GoogleReader
- 21. Mashup Aggregates datafrom more than one source Often using Open API to build services from data sources e.g. Real estate data on Google map
- 22. RIA Rich InternetApplication Enhance user experience Thin client to fat client Technologies: Adobe Flex, JavaFX Still in its infancy Will take some changes to see the possibilities
- 23. Collaborative Software GoogleDocs Vyew Real-time collaboration on documents Change the way we work
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- 25. Social Media GameSplit in to groups of 5-6 Discuss how Web 2.0 concepts can help the following characters Blog your discussion http://europeanpwn-amsterdam.clarako.com Tag your blogs with your group name Tag with keywords about the character Tag with Web 2.0 concepts used
- 26. Character #1: ProjectManager Janet is a project manager for a project whose team is split between the Netherlands and India. The client for the project, which in the US, would like to be informed about how the project is going.
- 27. Character #2: FreelanceConsultant Corrine is a freelance consultant with expertise in environmental law. She would like to show potential clients the extent of her knowledge. She would also like to expand her network so as to reach more potential clients.
- 28. Character #3: CampaignManager Saskia is the campaign manager for a national politician. She would like to let more people know about her candidate and would like to get more people involved in the cause.
- 29. Character #4 UniversityDean Diane is the dean at a university with a MBA program. She is setting up a program that will introduce students to cultural differences and prepare them for working in a global economy. To do this, there will be assignments to be done by student from 3 other participating universities around the world.
- 30. Character #5: PRElena is doing Public Relations at the EuropeanPWN. She wants to get more visibility for the EuropeanPWN and she wants to use the internet for that. She also wants to get more people involved in activities.
- 31. Character #6: Marketing Patricia is VP of marketing at a company that sells electronics online. She wants her company website to be the one that people come to for information about the products.
- 32. Workshop Pick acharacter Discuss which Web 2.0 technology and how they can be used Use the cards