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How to Use LinkedIn & SlideShare to Build Your Business
The document provides a comprehensive guide on utilizing LinkedIn and SlideShare to enhance business growth. It covers profile optimization, networking strategies, creating company pages, and the benefits of using SlideShare for lead generation. The key takeaway is to leverage both platforms to promote personal branding and distribute content effectively.
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How to Use LinkedIn & SlideShare to Build Your Business
- 1. flyte school How to Use LinkedIn & SlideShare to Build Your Business Rich Brooks |flyte new media|flyte.biz |twitter.com/therichbrooks
- 2. TODAY’S GOALS •How to optimize your profile • Make the most of groups • How to setup your company page • How to setup & integrate SlideShare • How to build your business
- 3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
- 4. WHY LINKEDIN? •#1 Social Network for Business • Over 200 million members • No Farmville
- 5. GETTING STARTED www.linkedin.com
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- 11. TIPS FOR GETTINGFOUND • Put your best keyphrases here: • Headline • Current Work • Previous Work • Summary • Specialties
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- 17. ADD CONNECTIONS DESELECT SELECT ALL!!! DESELECT SELECT ALL!!!
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- 20. PEOPLE YOU MAYKNOW
- 21. ACCEPTING INVITES Now you have your profile, your Now you have your profile, your connections...now what? connections...now what?
- 22. REACHING OUT TOCONNECTIONS
- 23. NETWORKING TIPS •To Grow Your Network: • Upload your database of contacts • Connect with people individually • Post regular updates • Connect through groups
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- 29. CREATE YOUR OWNGROUP
- 30. CREATE YOUR OWNGROUP
- 31. CREATE YOUR OWNGROUP
- 32. BENEFITS OF OWNINGA GROUP
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- 34. TIPS FOR USINGGROUPS • Listen, engage and contribute • Subscribe to daily digests • Create your own group
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- 42. SHOULD YOU GOPRO?
- 43. LINKEDIN FINAL THOUGHTS • Optimize your profile • Post updates regularly • Engage in groups • Create a company page
- 44. WHY SLIDESHARE? •60 million+ visits monthly • 400K slide decks uploaded monthly • Decks can be embedded & shared
- 45. SLIDESHARE AT AGLANCE
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- 49. BLOGS TO SLIDEDECKS
- 50. SHOULD YOU GOPRO?
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- 55. TAKEAWAYS • UseLinkedIn to promote your personal brand & network • Use SlideShare to distribute your content & generate leads • Use together to build your business
- 56. THANK YOU Rich Brooks flyte new media flyte.biz flyteblog.com @therichbrooks
Editor's Notes
- #3 My Twitter history
- #4 My Twitter history
- #9 This is your tent pole, your hub. Be as verbose and complete as necessary. More info, more connections, more biz.
- #10 Professional head shot. Complete your profile. Your “headline” is a great place to put keywords you’d like to be found for.
- #11 Summary allows you to tell your story. You can see that you can also edit the description and embed videos, slide decks, photos and more. You can move many of the sections around the the up/down arrow.