Slideshare

Slideshare

• 1.
  SLIDESHARE PRC5003: Socialand Digital Media Anita, Hope and Madison
• 2.
  BACKGROUND Founded in2006, and acquired by LinkedIn in May of 2012 World’s largest community for sharing presentations and professional content More than 50 million visitors monthly Averaged 60 million visitors/month and 215 million page views. Receives 500% more traffic from business owners than Facebook, Twitter, YouTube and LinkedIn
• 3.
  WHAT NEED DOESIT SERVE?  Web-based slide hosting service  Users can upload presentations, infographics, documents, videos, PDFs and webinars  Users can upload files publicly and privately  Find presentations from events, industry experts and companies  Follow your friends  Contributes to social network cross-pollination  Company is able to share in-depth information  You can download presentations for later use
• 4.
  WHO USES IT? Individuals: Able to find content through various subjects Top five categories are: Business, technology, education, travel and health. Filter through search for personal interests
• 5.
  WHO USES IT? Organizations Opportunity to connect with customers in new ways They can target their professional audiences Enhances their online image Companies use Slideshare for inbound marketing, SEO, linking to social media
• 6.
  Professionals
• 7.
  SWOT ANALYSIS: STRENGTHS  Largest PowerPoint Sharing Community: first and largest community for sharing PowerPoint presentations  Allows knowledge and ideas to be shared easily, freely and openly  There are numerous topics that are available  A more interactive way of reaching target audiences and publics  Ability to hyperlink any slide on Slideshare  It is mobile compatible  Slideshare allows easy access to see how your branded content is performing
• 8.
  SWOT ANALYSIS: WEAKNESSES Information overload: too many slides for users to sort through Web security Pay to promote revenue stream
• 9.
  SWOT ANALYSIS: OPPORTUNITIES  Platform that can drive traffic and leads towards businesses  SlideShare attracts 200 per cent more executives from the C-Suite than Twitter  Working together with businesses and executives  Featured in Google’s Organic Search Results: SlideShare content is frequently featured in Google search results
• 10.
  SWOT ANALYSIS: THREATS Other online conferencing platforms Any other online file storage systems It has been around for awhile (seven years)
• 11.
  BUSINESSES & PUBLIC REPUTATION Businesses can upload their presentations for the general public Can be seen as the thought leaders of their industry Innovative ideas and knowledge bank of information Slideshare can help them tell their side of the story SEO tools to drive traffic to business and brand
• 12.
  EXAMPLES:  Upworthy  CISCO  Arianna Huffington  Edelman
• 13.
  INTRODUCTION TO SLIDESHARE