Slideshare

Slideshare

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  KIAN JAMES V. GARCIA GAUSS
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  WHAT IS SLIDESHARE? isa Web 2.0–based slide hosting service. Users can upload files privately or publicly in the following file formats: PowerPoint, PDF, Keynote or OpenDocument presentations.
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  Although the sitewas originally intended for businesses to share slides amongst employees, it has expanded and now hosts a huge number of slideshows which have been uploaded for anybody to view.
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  HISTORY SlideShare was officiallylaunched on October 4, 2006. Rashmi Sinha, the CEO and co-founder of SlideShare is responsible for partnerships and product strategy.
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  MORE INFO SlideShare has60 million users, hosts over 18 million pieces of content, and gets 159 million monthly page views.
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  SlideShare is currentlyonly used by around 17 percent of B2B marketers. Most social media marketers focus their efforts on Facebook, YouTube, Twitter, Instagram, and LinkedIn.
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  BENEFITS • Using SlideSharemeans you won’t have to worry about hosting content on your own site since you can just embed content from SlideShare. A far more practical and less time-consuming process. • Using it means you will be able to tap into the large number of SlideShare visitors and raise your own profile.
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  • It islow cost since there is both a free account option and the option to go pro. • It is easy to use since most people are already familiar with PowerPoint and so are able to generate content relatively quickly. • Using it will allow you to grow your brand and is perhaps the platform which can best accommodate more detailed and in-depth content – i.e., content that may not be appropriate for sharing on other social channels.
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  WHAT, HOW, WHYTO USE SLIDESHARE
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  1. Design, Design,Design • Design is key for what, how and why to use slideshare • SlideShare’s users expect high-quality content. Meet this requirement, and you can expect to be rewarded by clicks and shares. Ignore it and prepare to watch your content sit around not doing an awful lot.
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  2. Use Keywordsto RankHigher • use keywords to rank higher on google by understanding what, how and why to use slideshare • No surprises here. Like any content, using keywords will improve your contents’ internal and external search ranking. This means your presentation should contain common relevant search phrases, as well as certain important words.
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  3. Make itValuable • Whatever information you choose to use as the basis of your presentation should be relevant to your target audience and give them insights and information they haven’t seen before and can’t get elsewhere.
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  4. Share PresentationsElsewhere • If you’re just starting out on SlideShare, a great way to drive initial traffic to your content is to direct it from other social channels. • Of course, LinkedIn is a safe bet, since the content you’re likely to be sharing will be detailed and in-depth information.
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  DISADVANTAGES • No built-inway to track views • Must use other programs to create and edit material • Cannot have the transitions commonly seen in other slideshow programs
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  CONCLUSION SlideShare is agreat opportunity for social media marketers. But in order to make the most of the platform, you will need to take the time to create high-quality content. To do this, you will need an effective content strategy and a good content calendar.
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  REFERENCES • https://www.slideshare.net/.../slideshare-the-pros-the-cons-and-some-prime- examples • https://www.commsaxis.com/what-how-and-why-to-use-slideshare/ •https://en.wikipedia.org/wiki/SlideShare